1. Club soul red
Results of the 1st stage
30.08.2012 - 13.09.2012
1

2. Online platform & promotion
By the opening of the MIAS was created:
• Application for social networks vk.com (http://vk.com/app3088463) and
facebook.com (https://apps.facebook.com/111246529023723/) as the primary
site of the Club SOUL RED, which is a kind of promotional platform for the
new Mazda6 and build BUZZ effect around the new car.
• Website at www.soulred.ru and its mobile version, which is the application
form in online especially for registration on the MIAS.
To attract visitors to the Club at MIAS:
• Was hired by promotional staff for advice
and visitors register at the Club SOUL RED
• Were hired photographers for photo shoots after registration
• Have been made for the registration forms at the club
• Information cards were produced as handouts

3. Online platform: application and site

4. Promotion: application form
and cards

5. Promotion: posts in social groups

6. Promotion: SMS & e-mailS

7. Photo contest soul red

8. Results of the 1st stage
• MIAS visitors who took pictures: 711
• Become participants of the contest: 17% or 124 people
• Participants called friends to vote for them and posted 325 posts in social
networks and collected 2551 votes to works.
• Information about the new Mazda6 club members posted 726 posts.
• Total registered in the club, subject to virality: 6327.