The wearable device market was valued at $2.7 billion in 2012, projected to grow to $8.3 billion by 2018 with a CAGR of 17.71%. Three phases of product launches are planned across Europe and Eastern Asia from 2015, and the project requires a total of $750,000 in funding to cover operational costs and salaries until mid-2016. The largest revenue segment in 2012 came from wrist-wear, indicating strong market potential.