This document discusses connecting business data to cloud-based location intelligence services provided by Willowbend Corporation. Willowbend owns a database of over 160 million US locations and provides standardized address data, demographic information, and data on governmental boundaries that can help businesses with tasks like data hygiene, direct marketing, and logistics planning. The document outlines the benefits of Willowbend's cloud-based location intelligence services and access options through licensing databases or web services.

1. Connecting Business
Information with Cloud
Based Location
Intelligence
Location Intelligence is more than a map

2. The access model
Location IntelligenceCompany Data
WCF Web API
RESTful
webservices
Customer
Information
Sales Information
Distribution
Information
Product
Information
Street Addresses
Longitude and
Latitude
USPS Information
Census Information
Governmental
Boundary
Information
Business
Intelligence
Reporting
Analytics
Planning
Data Hygiene Applications
Standardizing
Location Records
Identifying
Duplicate Location
Records
Mapping
Distribution
Direct Mail
Logistics
Routing
Research
Other Location
Information
Connecting Business Information with Cloud Based Location Intelligence

3. Why Cloud Based?
 Reduces internal costs of storing and
maintaining the information
 Allows for predefined access via web services
 Allows for on-demand access and a pay-per-
use pricing model
 Allows for faster development time for
custom applications for the users
 Allows users to develop browser based
application and dashboards, including mobile
applications

4. Why Willowbend?
 Willowbend has a 28 year history in
Location Intelligence information
 Willowbend owns its database of over 160
million locations in the US and does not
have to rely on others
 Willowbend’s Location Intelligence
information is processed and updated
every 30 days

5. Data Hygiene
 Many businesses location information is
not “standardized” and is often duplicated
as a result
 Utilizing Willowbend’s web services a
business can link to the standardized
address data and update their information

6. Data Completeness
 Many businesses only have information
about their own customers and have no
knowledge if that is the complete universe
of locations in their markets
 Willowbend’s data is checked against the
USPS to determine its completeness every
30 days. Willowbend typically holds
between 95% and 98% of all the
residential and business addresses in a
market

7. Data Relationships
 Many companies do not have any
information regarding the relationship of
the locations in which they are interested
and important characteristics of those
locations
 Willowbend maintains information on
USPS boundaries, state and county
boundaries, city boundaries, census
boundaries, congressional boundaries and
more

8. Demographic Selections
 Many companies have no information
regarding the demographic composition of
their customer base
 Willowbend maintains over 40 separate
demographic variables that can be
appended to location information

9. Options for Accessing Willowbend
Location Intelligence
 License the databases for installation on
your own servers
◦ The full address table
◦ The Zip 9 based summary information table
◦ The demographics relationship table
 License access via Web Services

10. License the databases for
installation on your own servers
 Request the licensing agreement
 Request the pricing documentation
 Request the table layouts and field
documentation
◦ Willowbend Corporation
◦ 18333 Preston Rd
◦ Ste 250
◦ Dallas, TX 75252-6026
◦ 972.248.0451 x 226

11. License access via web services
 Request the licensing agreement
 Request the pricing documentation
 Request the web services documentation
◦ Willowbend Corporation
◦ 17440 Dallas Pkwy
◦ Ste 212
◦ Dallas, TX 75287-7308
◦ 972.248.0451 x 230