The document discusses strategies for creating successful advertising campaigns, emphasizing the importance of setting high goals and telling engaging stories. Key components include producing a branded film, utilizing transmedia promotion, and showcasing the campaign's impact on brand perception. It encourages innovative approaches and competition with established industry benchmarks.

1. Hunting Lions...

2. We failed!

4. If you set your goals ridiculously high and it's a failure,
you will fail above everyone else's success.
“
- James Cameron, Director of Terminator, Titanic and Avatar

7. CLIMBING CANNES
Panos Sambrakos, Executive Creative Director, OgilvyOne Athens

8. Make one of the best campaigns in the world.
(!is year. In your category.)

9. 1. Make a branded film people would pay to see.
2. Promote it with a transmedia campaign.
3. Integrate it with an ATL campaign.
Setting ridiculously high goals:

10. YOUR CAMPAIGN
THE JURY

11. Present the most appealing case study.
Making the jury lift you up!

12. 1. Tell a good story that will
get them to root for you!

13. LOVE IN THE END
A story about...
1. A feature film based on User Generated stories.
2. A transmedia campaign with an Alternate Reality Game.
3. An engaging Social Media campaign.
4. An integrated campaign.
5. A branded film that managed to beat Hollywood!

14. 2. Make the first 30 seconds count!

15. Watching 3.000 case videos in a dark room...

16. 3. Show how your campaign
changed brand perception.

17. A story about change

18. A campaign that changes brand perception!

19. We failed!

21. Silver Lion: Best Fiction Bronze Lion: Best User Generated Content Silver Lion: Best Integrated Content Campaign

22. April May May June October

23. April May May June October

24. “Raise your sights!
- David Ogilvy
Blaze new trails!! Compete with the immortals!!!”

25. Good luck!
Contact: Panos Sambrakos @panos