This document discusses pricing strategies for freelance work. It begins with an introduction to the author and his background. It then discusses various pricing models like hourly rates and fixed prices. The author notes pros and cons of different approaches. Specific tips are provided around estimating projects, tracking time, negotiating prices, and educating clients. Overall it aims to provide freelancers guidance on determining fair prices for their work.

1. #p80N
Clients & Pricing
(...and a smorgasbord of other treats)
@Joel_Hughes of
jojet.com

2. thank you

4. ...a brief history of me
• Dragon 32
• Degree in computing
• Worked for AMEX/British Airways

5. MicroBrain Ltd.

6. Journey
permie contractor freelancer agency?

7. General Work
• The sort of stuff Jojet does
• (to set the context here...)

8. “How much does a
simple website cost?”

9. How I price work...

10. How I get paid...

11. Pricing*
*see blog for links

12. No magic formula!

13. Hourly & fixed both
work

14. Part of freelancing

15. Mistakes will happen

16. Do you value yourself?

17. Uncertainty is common

18. Huge spectrum

19. You don’t want to win
every job

20. Helps filter tyre kickers

21. Some people will
always think you charge
a lot. Always.

22. You have to learn to
negotiate.

23. It’ll take a while to get
the hang of it.

24. hourly v fixed

25. Hourly

26. Hourly
• You does the work, you earns the money

27. Hourly
• You does the work, you earns the money
• You are selling hours

28. Hourly
• You does the work, you earns the money
• You are selling hours
• timesheet (& arguments!)

29. Hourly
• You does the work, you earns the money
• You are selling hours
• timesheet (& arguments!)
• ...not always liked by clients (how much?)

30. Fixed
• clients like as it is more defined
• Project/phase costs
• More task related
• More risk! /cont....

31. Freedom to determine
price based on..
• How busy you are...
• The value to the client
• The size of the purse
• How much you like/dislike the client
• How much you like/dislike the job

32. Andy Clarke’s
Approach
• Estimate entire project in 2 week sprints
• 2 week block & then re-assess
• One project at a time

33. Spec one liners...
“There will be an ecommerce element to the
website”

34. Time Tracking
• For where my time is spent
• For how project progress
• For how projects delivered

35. Support Clients
• Good for recurring revenue
• Bad if you don’t package it properly

36. Product Plug

37. Tactics
• “Do you have a budget in mind?” (invest!)
• Don’t allow your process to be shortcut

38. Quotes

39. “If you’re charging flat rate, you’re taking on the
risk. If you take on the risk, you should also
accept some of the benefits.”

40. “...if you’re running a business, you cannot be
afraid to ask for money. If people enjoy your
work and if you educate them on the process,
they will feel justified to give you what you ask.”

41. “I get paid for what I know, not necessarily
what I do”

42. “People will look at your high billing rate and
they will think you're rich.These are the same
people that think you'll forget how much child
birth hurts and that owning your own business
means you can goof off all the time.”

43. Andy Budd
“Sadly far too many designers choose to
compete on price.We enjoy what we do so
much, we’ll do it for free in our spare time. So
when somebody says they are willing to pay us
—even if it’s less than what we wanted—we
feel flattered and eagerly accept the challenge.
The desire to create is so strong in most of us, it
clouds our judgement.”

44. T-t-t-that’s all folks
@joel_hughes (twitter/instagram)
jojet.com
p.s. Google form
p.p.s. am always on the look out to collaborate with people more
talented than me (i.e. everybody else in this room)
p.p.p.s @stevekirtley