This document discusses why the reader clicked on the slideshow, noting that it did not promise to solve problems, call itself an expert, or feature pictures or lists. It acknowledges the reader clicked simply because they were asked to in a clear and simple manner, encouraging communicators to communicate clearly and simply so others understand exactly what to do.

2. So

3. Why did you click on
this slide show?

4. Did I promise to
solve a problem?

5. Or call myself an
expert?

6. Is there a picture of
a lovely lady?

7. Or a list of 10 things
you NEED to know?

8. Is there a beautiful
landscape
background?

9. Or a quote from
somebody famous?

10. Nope.

11. You clicked on this
slide show

12. because
I asked you to

13. and you did

14. you understood
exactly what to do

15. so you did it

16. it was clear

17. and

18. simple

19. so do everyone a
favor

20. and communicate

21. with that in mind

22. Thanks.