CLC Final Presentation
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The Creative Learning Center aims to enhance its reputation and increase enrollment in its Pre-K program. It has three goals: to revamp its image, enhance its Pre-K reputation, and expand its online presence. A public relations intern will manage social media, help with events, and distribute promotional materials to help achieve these goals by August 2015 and March 2016. The internship coordinator can be contacted for more information.
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CLC Final Presentation
- 7. The Creative Learning Center Tessa Brennan, Sarah Carpenter, Jackie Giles, Kelsee McKim, + Hannah Peay
- 8. Campaign Overview • Assessment of the CLC • Research on target public • Strengths and weaknesses • Campaign goals and objectives • Budget • Timeline for implementation
- 9. Problem/Opportunity Statement The CLC aims to utilize the opening of its new facility, along with the celebration of its upcoming 40th anniversary, to present itself to the community of Starkville and enhance its reputation as a faith-based, educational institution and to increase enrollment in the Pre-K program within the next year.
- 10. Goals Goal 1: To revamp the current image of the CLC held by its target publics by March 2016 Goal 2: To enhance the reputation of the CLC’s Pre-K program by its next enrollment period – March 2016 Goal 3: To expand the CLC’s online presence in order to better reach its target publics by August 2015
- 11. Public Relations Intern Amy Fountain Internship Coordinator intern@comm.msstate.edu 662.325.8938 • Manage website • Manage social media accounts • Help plan and execute special events • Produce promotional materials • Distribute materials Duties:
- 12. Survey Results
- 13. Survey Results
- 14. Instagram
- 15. Facebook + Private Facebook
- 16. Website
- 17. Open House
- 18. Open House
- 20. 40th Anniversary Event 40th Anniversary Pinterest board
- 21. Folder
- 22. Care Cards + Lesson Plan
- 23. Brochure
- 24. Door Logo
- 25. Car Decal
- 26. “Train up a child in the way he should go, and when he is old he will not depart from it.” Proverbs 22:6