Presentatie over hoe duurzaamheid en sociale media elkaar versterken...

2. Wat is link tussen duurzaam en sociale media?
transparantie
ecosysteem
samen
claysus - unlock your sustainable potential

3. Het gaat allebei om duurzame relaties
community involvement
environment
samenleving
milieu
governance
wij
markt
fair operating
leveran
ciers
beslissers
labour practices
medewerkers
klant
customer issues
human rights
mens
heid
claysus - unlock your sustainable potential

4. Hoe versterken duurzaam en sociale media elkaar?
social + duurzaam
= nieuwe standaard
mate van activatie
social als sneeuwbal
voor duurzaam
3
1
duurzaam
als onderwerp
op sociale media
4
2
duurzaam
geeft betekenis
aan sociale media
mate van impact
claysus - unlock your sustainable potential

5. 1
vergroten van bereik
met sociale media
claysus - unlock your sustainable potential

6. claysus - unlock your sustainable potential

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8. claysus - unlock your sustainable potential

9. • http://publisher.wizness.com/reports/the-smi-wizness-socialmedia-sustainability-index-2012/the-top-10/ibm
claysus - unlock your sustainable potential

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17. 17

18. 2
overtuigen is uit,
verbinden is in
duurzaam is bindende factor
claysus - unlock your sustainable potential

19. http://www.flickr.com/photos/havovubu/
claysus - unlock your sustainable potential

20. http://www.flickr.com/photos/dis_patch/
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21. Community = Trust
artefacts
observable
surfaced
CLIENT EXPERIENCE
meaning
marketing
AUTHENTICITEIT
attitudes
cognitive
conscious
values
beliefs
emotional
unconscious
http://www.flickr.com/photos/gregorytran/

22. Marketing 3.0: Purpose driven Social Brands
Infographic: WeFirst
Bronnen: 2012 Edelman Good Purpose Study
Havas Media ‘ Meaningful Brands” Global Report
2013 Deloitte Core Beliefs & Culture survey
2013 Cone Communications / Echo Global CSR Study

23. 23

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25. 25

26. 3
social leidt tot
duurzame innovaties
claysus - unlock your sustainable potential

27. 27

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31. 31

32. 4
purpose zorgt voor relevantie,
gedeeld commitment activeert
claysus - unlock your sustainable potential

33. claysus - http://www.flickr.com/photos/maggieosa
unlock your sustainable potential

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37. Duurzaam business model = social business model
Gedeeld purpose
Sharing
Local
Green
Reduce
Commitment van actief ecosysteem
Crowd sourced
Self-supporting/DIY
Recycle/circular
Micro-enterprise
PURPOSE x ACTIVATION = IMPACT
claysus - unlock your sustainable potential

38. Things to do tomorrow met social media tools
Ecosysteem mappen :
• Stakeholders op Twitter,
Facebook, LinkedIn, etc.
Onderwerpen/impact in kaart:
• Keywords, discussies, Etc.
Kijk ook in regio, sector of
keten
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