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中正紀念堂
實習結業報告
任達寧 張永霖 袁薏如
臉書專頁
活動
系列
故事集
抽獎
送好禮
報告程序
活動緣起
活動目的
故事設計
執行方式
實作內容
執行成果
結語
團隊分工
1.活動緣起
網路社群力量
FB粉絲專頁
藉由貼文互動
增進民眾對中正紀念堂的認識
舉辦為期兩週的線上活動
來增加臉書專頁的點擊率
2.活動目的
一、參與本系列活動的網路使用者對於
歷史文化能有更進一步的認識。
二、臉書專頁觸及人數增加。
三、加深大眾對中正紀念堂的印象,
更積極參與本處往後的相關活動。
3.故事設計
故事發展
松鼠老爸總是跟他兒子小松人類很危險,
甚至命令他不要跑下樹去接近人類。
但小松漸漸長大後,對人類越來越好奇......
角色介紹
故事實景
4.執行方式
執行方式
■ 第一階段規劃設計線上吉祥物故事集,引
領民眾更加認識中正紀念堂。
■ 第二階段透過網路抽獎活動,提高臉書專
頁討論度與分享率。
活動時間
■ 第一部份(8/9-10、8/14、8/16-17)
藉由介紹吉祥物,以插畫故事形式介紹中正
紀念堂文化內涵和拍照景點,引入活動主題,
為五次的故事集。
■ 第二部份(8/18-24)
配合故事主軸舉辦為期一週按讚分享的抽
獎活動。
時程表
7/26-8/1 構想
8/1-8/9 籌備期
8/10 FOLLOW小松‧發現美 序幕
8/11 FOLLOW小松‧發現美 PART1 邂逅篇
8/14 FOLLOW小松‧發現美 PART2 文化篇
8/16 FOLLOW小松‧發現美 PART3 英勇篇
8/17 FOLLOW小松‧發現美 PART4 情誼篇
8/18-8/24 抽獎活動
5.實作內容
成果小短片
活動網站
中正紀念堂臉書粉絲專頁
8/10
序章
8/11
邂逅篇
8/14
文化篇
8/16
英勇篇
8/17
情誼篇
抽獎
貼文
6.執行成果
總讚 總分享
目標250 目標60
347 92
貼文總讚數、總分享數皆達標!
序章
PART1
PART2
PART3
PART4
抽獎
68
59
65
42
43
70
23
5
9
10
8
37
單篇貼文
目標讚數 目標分享數
40 10
只有少數貼文的
分享數未達標。
7.結語
“
觸及人數並未明顯擴增
當初的活動目標是希望透過網路分享的社群力量,
增進更多人對於中正紀念堂的認識,
但觸及的群眾似乎仍侷限在我們的生活圈,
例如:FB好友、親人。
“
FB網路行銷遠比想像困難
在活動企畫階段,
小組積極討論希望辦出成功的抽獎活動,
藉著小松插畫故事引發更多的討論,
但我們發現靜態的插畫已經無法滿足
習慣接受多元資訊的網友。
“
難忘的活動舉辦經驗!
雖然並未達到原先設定的遠大目標,
但這次的「FOLLOW小松 ‧ 發現美」插畫集
具有教育價值也受不少朋友喜愛,
在企劃、製作、到執行的過程中,
都是個特別、美好的經驗!
8.團隊分工
張永霖
企劃書撰寫
故事編寫
活動監督
任達寧
故事編寫
插畫繪製
協助活動執行
袁薏如
角色設計
插畫繪製
影片製作
謝謝聆聽

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C.K.S Memorial Hall Social Media Project | FOLLOW小松‧發現美