Why Web Analytics Fail Marketers (And How to Stop Failing!) - Adam ProehlOnline Marketing Summit
Why Web Analytics Fail Marketers (And How to Stop Failing!)
Do you ever struggle to measure the effect of your online marketing investment? Do others in the organization find value in what you're reporting or is it just another report that gets ignored? This session will examine where you can go wrong in measuring your online campaigns and what to do to it. You will learn the must have basics as well as gain some practical advice on how to make your web measurements matter to the audience that needs to take action.
* Adam Proehl, Managing Partner, NordicClick Interactive
Jo décret relatif à la dotation des régimes d'assurance maladieSociété Tripalio
Le décret relatif à la dotation des régimes d'assurance maladie pour le financement des actions et expérimentations nationales concourant à l'amélioration de la qualité et de la coordination des soins dispensés en ville vient d'être publié au JO.
Le texte prévoit que le montant maximal des aides s'élève à 282 895 pour l'année 2016.
Le texte du décret est reproduit ci-après.
Why Web Analytics Fail Marketers (And How to Stop Failing!) - Adam ProehlOnline Marketing Summit
Why Web Analytics Fail Marketers (And How to Stop Failing!)
Do you ever struggle to measure the effect of your online marketing investment? Do others in the organization find value in what you're reporting or is it just another report that gets ignored? This session will examine where you can go wrong in measuring your online campaigns and what to do to it. You will learn the must have basics as well as gain some practical advice on how to make your web measurements matter to the audience that needs to take action.
* Adam Proehl, Managing Partner, NordicClick Interactive
Jo décret relatif à la dotation des régimes d'assurance maladieSociété Tripalio
Le décret relatif à la dotation des régimes d'assurance maladie pour le financement des actions et expérimentations nationales concourant à l'amélioration de la qualité et de la coordination des soins dispensés en ville vient d'être publié au JO.
Le texte prévoit que le montant maximal des aides s'élève à 282 895 pour l'année 2016.
Le texte du décret est reproduit ci-après.
A argument for academics to get on board the open-source sea change in digital media creation and teach their students new tools for digital creativity beyond proprietary software applications, but programming skills to make their own along with stunning creations.
SuperLux International Symposium: Smart Light Art, Design and Architecture f...Thomas Schielke
Urban lighting has transformed vastly since Thomas Edison perfected the first electric light bulb. Latest advances include the rollout of digitally controlled LEDs and many novel data- apps accessible with today’s mobile devices. Architects, designers, artists and scientists are using these new systems to revitalise the nightscapes of cities around the globe.
TU Munich SuperLux (smart light cities) symposium discussed how beautifully and intelligently urban scenes can be illuminated and activated after dark.
www.superlux.org
8. City Science: Urban Big Data and New Urban SystemsMITEF México
Data-driven analysis of economic
activity, human behavior, mobility
patterns, resource consumption, etc.
in order to inform an evidence-based
process of designing new cities
Presentation of the Allosphere project at UCSB. Imagine a 3 story high sphere suspended in a cube where 3D video and audio are used for scientific discovery and exploration.
Complex Materials: The Hidden Fabric of Digital Life Through CablesZadie Wiskas
Digital Anthropology Presentation for UCL's FIGS Forum dedicated to "Material Properties" (Feb. 2014). What can we learn from dissecting and fiddling with cables?
Multimodal Online Mediation. A Typology of Patterns For Media Art-Mediationfwiencek
Slides of the presentation "Multimodal Online Mediation. A Typology of Patterns For Media Art-Mediation" by Florian Wiencek, Ognyan Seizov and Marion G. Müller at ECREA Conference 2010, Section 6 – Digital Culture & Communication – Panel 6-2: Art
Slides for the GLAM Panel at WikidataCon 2019 in Berlin, 25. October 2019, on the role of Wikidata within data ecosystems extending beyond the realm of Wikimedia projects. Authors: Susanna Ånäs (Finland); Mike Dickison (New Zealand); Joachim Neubert (Germany); Beat Estermann (Switzerland).
Building a Global Collaboration System for Data-Intensive DiscoveryLarry Smarr
11.01.06
Distinguished Lecture
Hawaii International Conference on System Sciences (HICSS-44)
Title: Building a Global Collaboration System for Data-Intensive Discovery
Kauai, HI
A argument for academics to get on board the open-source sea change in digital media creation and teach their students new tools for digital creativity beyond proprietary software applications, but programming skills to make their own along with stunning creations.
SuperLux International Symposium: Smart Light Art, Design and Architecture f...Thomas Schielke
Urban lighting has transformed vastly since Thomas Edison perfected the first electric light bulb. Latest advances include the rollout of digitally controlled LEDs and many novel data- apps accessible with today’s mobile devices. Architects, designers, artists and scientists are using these new systems to revitalise the nightscapes of cities around the globe.
TU Munich SuperLux (smart light cities) symposium discussed how beautifully and intelligently urban scenes can be illuminated and activated after dark.
www.superlux.org
8. City Science: Urban Big Data and New Urban SystemsMITEF México
Data-driven analysis of economic
activity, human behavior, mobility
patterns, resource consumption, etc.
in order to inform an evidence-based
process of designing new cities
Presentation of the Allosphere project at UCSB. Imagine a 3 story high sphere suspended in a cube where 3D video and audio are used for scientific discovery and exploration.
Complex Materials: The Hidden Fabric of Digital Life Through CablesZadie Wiskas
Digital Anthropology Presentation for UCL's FIGS Forum dedicated to "Material Properties" (Feb. 2014). What can we learn from dissecting and fiddling with cables?
Multimodal Online Mediation. A Typology of Patterns For Media Art-Mediationfwiencek
Slides of the presentation "Multimodal Online Mediation. A Typology of Patterns For Media Art-Mediation" by Florian Wiencek, Ognyan Seizov and Marion G. Müller at ECREA Conference 2010, Section 6 – Digital Culture & Communication – Panel 6-2: Art
Slides for the GLAM Panel at WikidataCon 2019 in Berlin, 25. October 2019, on the role of Wikidata within data ecosystems extending beyond the realm of Wikimedia projects. Authors: Susanna Ånäs (Finland); Mike Dickison (New Zealand); Joachim Neubert (Germany); Beat Estermann (Switzerland).
Building a Global Collaboration System for Data-Intensive DiscoveryLarry Smarr
11.01.06
Distinguished Lecture
Hawaii International Conference on System Sciences (HICSS-44)
Title: Building a Global Collaboration System for Data-Intensive Discovery
Kauai, HI
Building a Global Collaboration System for Data-Intensive Discovery
CK-Presentation-rev1
1. Future City Lighting: Philips Color Kinetics Media Lab Post-Doc March 14, 2010 Susanne Seitinger, susannes@mit.edu Fluid Interfaces Group, MIT Media Lab Please note that videos are available online at www.vimeo.com/user549253/videos 1
4. Topics Covered Conceptual Themes physiological and psychological perception of light darkness social interaction after dark history of lighting and display technologies nighttime economy and labor impact of night and light on urban form celebration environmental concerns night as a frontier to be colonized surveillance and fear the politics of lighting contradiction of night as a time of anxiety, alienation, and loneliness but also one of beauty, excitement, spectacle, and freedom
29. Lessons from the Courses Demonstrated the importance of teaching lighting and embedded technology with a focus on nighttime from an interdisciplinary point-of-view Successful seminar and design workshop Strong student engagement Innovative, varied, high-quality installations Active participation from the City and other stakeholders Findings presented at Color & Light in Architecture Symposium, IUAV, Venice, Italy, November 11-12, 2010
30. MIT 150th FAST Light, MIT Campus, Saturday, May 7 http://arts.mit.edu/fast/fast-light
38. Illustration of the “The Masque of Power” opening ceremony of 1916. The searchlight was borrowed from a Navy ship and crossed beams with another light on the old campus in Boston. The show also featured what may have been the first color-illuminated floor in a performance context. Jarzombek, Mark. 2004. Designing MIT.
39. 33 Interaction Patterns abstract patterns to visualize ambient urban data, e.g. traffic interactive games using simple, low-resolution animations like lines glowing light to accompany pedestrians as they cross the bridge
40. 34 Interaction Patterns mock-up of interaction on MIT Campus, collaboration with Philips ColorKinetics people at both ends of the bridge (or more locations) can speak into a microphone and see their voice travel the colors from both ends mix where they collide, many visual effects possible
41. 35 System Overview sensors software diffuser network infrastructure LED lights and power supplies
42. 36 LED (light-emitting diodes) Flex Lights 9,400 low-voltage (7.5V) individually addressable pixels Please note that these images are visualizations. For actual brightness levels see LED light specifications. For more details see: www.colorkinetics.com/ls/rgb/flex
43. Diffuser Workshop Tested many different ideas and materials during January 18, 2011 diffuser workshop with students and Philips CK guests
44. Diffuser System Indirect, diffuse light via acrylic tube system on the exterior of railing Lights become denser towards Cambridge Boston-side 12” spacing 10” spacing 9” spacing Cambridge 4” spacing Acrylic tubes (1” outer diameter) are zip-tied to the railing with a linear spacer 4 rows of LED lights facing upwards inside acrylic tubes
45. Diffuser System Testing capabilities of the diffuser and small-scale mock-up using T10 fluorescent tube covers and mylar Add additional video here of the diffuser…
63. PIR proximity sensors http://datasheet.octopart.com/AMN32111-Panasonic-datasheet-110118.pdf)
64. Collaborating with Max Shaffer, Philips Color Kinetics, Panasonic Research Lab San Jose, Leaf Labs Cambridge
65. May need some help buying materials from Digikey (approx. $700)PIR PIR PIR PIR PIR PIR PIR PIR --3.5’-- --3.5’-- --3.5’-- --3.5’-- Computer MCU + RS485 MCU + RS485 Arduino + Ethernet Shield Network Switch 15’ 10x
72. MIT Media Lab (Funding for undergraduate research assistants)
73. MIT UROP Office (Funding for undergraduate research assistants)
74. FAST Festival BudgetDiverse team of Graduate Students (PolPla, Masters Student, Fluid Interfaces Group), Undergraduate Research Assistants UROPs, volunteers, Necsys Media Lab Network Group, MIT IS&T, MIT Office for the Arts (Meg Rotzel), and more
81. Lamps with and without light-deflecting globes, General Electric Review 22, December 1919. (Jakle2001, Figure 5.3) 48 Pattern Languages for Urban Form and Light: Then
82. Lighting zones by category of street in a hypothetical city. Ward Harrison, O.F. Maas, Kirk M. Reid, (1930). NY: McGraw-Hill, 122. (Jakle 2001, Fig. 5.7.) 49 Pattern Languages for Urban Form and Light: Then
83. IESNA Guidelines for Outdoor Lighting Illuminating Engineering Society. (2000) Lighting Handbook. Ch.10, p.10, Figure 10-6. Restaurant entry/parking lot
84. IESNA Recommended Light Levels for Outdoors (2000) MIT RotchLibrary - Reference Collection | TK4161.I29 2000
85. 52 Pattern Languages for Urban Form and Light: Now How do we teach students to do urban design when we can rearrange and reprogram infrastructures that respond to the changing nature of urban life? How do we design for this urban environment? Presentation at Face to Face – The Rhetoric Functions Of Media Architecture, Architecture Media Biennale, Vienna, Austria, October 8, 2010 Check out catalogue: (Luminair, www.synthe-fx.com) www.mediaarchitecture.org/mab2010documentation
91. Links to regulatory contexts Motivations and vision for future city lighting products, systems and concepts Example: Showing “shared space” concepts at night. How can programmable lighting support the organization of these spaces at night?
98. Schmidt, J. A. and M. Töllne (2006) StadtLicht - Lichtkonzepte für die Stadtgestaltung
99.
100. Responsive City Lighting Pattern Book: Photorealistic Pattern Book Urban Pixels for Milla Digital, Zaragoza, Spain with Franco Vairani, rendering by Franco Vairani, now of squared design lab, www.squareddesignlab.com
102. Additional Samples of squared design lab’s work Images below from left to right Cover for MIT Press Bill Mitchell (2011) Reinventing the Automobile, CityCar, and more like September 11 Memorial, www.squareddesignlab.com
103. Comparing Urban Lighting Masterplans Presenting on Urban Lighting Masterplans in Nightscapes: Geographies of Urban Nights at the Association of American Geographers Annual Meeting on April 12, Seattle
104. Light and Content for Illuminated Cities PechaKucha Session at the Illuminated City Workshop, Portland State University www.illuminated-city.com
105. Key Dates – Email Susanne susannes@mit.edu to participate!
106. Las Vegas Strip: Topographical Views, Scott Gilchrist, Casino neon light sign for Frontier, (1992)
Editor's Notes
Talk about the relationship between urban form and light. My goals are to present some thoughts on the future of urban lighting as it relates the potential for highly programmable and dynamic light sources. This is very informal so please feel free to ask questions, interrupt etc. Also I’m hoping to get some of your feedback on challenges that you’re facing when it comes to dreaming up new products and application ideas.
The course was very successful. Student engagement was strong and they produced high-quality innovative projects. We also had the active participation of representatives from the planning, urban design, and public art departments of the City of Cambridge, as well as a local real estate developer, all of whom were excited by the projects and the possibility of future nighttime interventions.
It was then time for one of the most spectacular public events Boston had ever seen – an outdoor performance of “The Masque of Power” with more than 1,000 students and faculty participating. Steam engines blasted out mists that in turn were illuminated by hidden colored high-powered lights lights – all designed by the same firm that created the much-admired night lighting of the Pan-Pacific Exposition in San Francisco in 1915. p. 90-91As a final good-bye to the old building, one of the searchlights raised its beam into the air until it crossed in the sky with the searchlight on top of Old Rogers. Then slowly the two lights died out, leaving everything in blackness, except for a single shaft of light rising skyward from the new courtyard. p. 91
T10 = 1.25” diameterT8 is what we’re using in the end…
In the 19th century engineers began specifying public lighting in great deal. 5.3: Lamps with and without light-deflecting globes. Shown above are the patterns of light thrown by each lamp. Shown below is the related light intensity measured in foot-candles. On the left the luminance is substantially deflected down on the street, on the right it is not. ….the above diagram shows the patterns of light thrown by each lamp. Light intensity is in foot-candles. Light A deflects more light onto the street. 5.8 (p. 105) Recommended lighting for residential street. Hierarchically ordered. 2,500-10,000 lumens at various heights…1929. Engineering perspective / priority. Quantification Automobile and driver’s needs shaped direction/development.Focused on asking “how much light” should there be?”, rather than “what should the quality of light should there be”?”
The result of this engineering specification was a hierarchical organization of the city which works well…..however…..what happens when you can rearrange, reprogram and respond to the changing nature of urban life? Infrastructures of imageability….Lighting zones by category of street in a hypothetical city. (1930), Ward Harrison, O.F. Maas, Kirk M. Reid, NY: McGraw-Hill, 122. Diagram shows how city streets were characterized by their importance. Busiest and downtown were the brightest…How lighting engineers organized city streets hierarchically, busiest thoroughfares and downtown areas lit at highest intensities. (Jakle 2001, p. 104)
Illuminating Engineering Society of North America, http://www.ies.org/ provides “Illuminance Recommendations” organized by visual tasks (orientation and simple, common, special) and seven categories (A public spaces, B simple orientation for short visits, C working spaces, D and so on…)primary focus is still to achieve the best light levels on the surfaces which are supposed to be illuminated, even if the calculations are more complexMost measurement instruments utilize either photodiodes, charge-coupled devices (CCDs) or photomultiplier tubes (PMTs)determining appropriate levels of lighting mixed vehicular and pedestrian areas defined in terms of horizontal illuminance and uniformitydifferent heights for roadway lighting (8-10 m) and pedestrian areas (5-6 m)uniformity: ratio of the minimum illuminance value divided by the average value, e.g. 0.8 for the working area in an office (ibid., p. 93), otherwise called the light distribution on task planeRobert Bean. (2004) Lighting: Interior and Exterior. Oxford, Burlington, MA: Architectural Press, Part 3: Chapter 24, p. 275-280.Or from the thesis in New York IT:Lighting of roadways, sidewalks, avoiding objects and wayfindingSafety of users security against crime and theftHorizontal illuminance: “density of luminous flux falling onto a horizontal surface, measured in lux (lumens per square meter) or footcandles (lumens per square foot), measured 0.91m or 36 inches above the ground at grade outdoorsVertical illuminance: Same thing only on vertical surfaces
The result of this engineering specification was a hierarchical organization of the city which works well…..however…..what happens when you can rearrange, reprogram and respond to the changing nature of urban life? Infrastructures of imageability….
From left to right references:http://abcnews.go.com/International/story?id=5260149&page=1http://www.vector1media.com/spatialsustain/shared-space-intersections.htmlhttp://www.flickr.com/photos/joelmann/755255158/in/photostream/