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City light na stupovima javne rasvjete u Rijeci
nove atraktivne lokacije, urbani medij
SADRŽAJ:
1. Prezentacija City Light na stupu javne rasvjete
2. Specijalni projekt - kombinacija City Light-a na
javnoj rasvjeti i standardnog City Light-a
3. Paket standardnog City Light-a: 14 dana + 14 dana
1. City Light na stupu javne rasvjete
• outdoor akzent nudi usluge reklamiranja Vaših 
proizvoda i usluga putem city light plakatnih
površina postavljenih na stupovima javne 
rasvjete  na najfrekventnijim lokacijama u
Rijeci, veličine  100 x 140 cm
• city light na stupu javne rasvjete vizualno 
jednostavan, efektan (osvijetljen) medij, 
cjenovno i troškovno povoljniji od ostalih OOH 
formata
Zašto koristiti City Light na stupu javne rasvjete?
• Namjena: putokaz/smjernica prema mjestu usluge ili
prodaje
• Lokacija: medij smješten na glavnim gradskim
prometnicama s velikom frekvencijom prometa ljudi i
vozila
• Komunikacija s publikom: 24h vidljivost omogućava
neprekidnu komunikaciju s publikom te prijenos
poruke/smjernica
• Dodatne pogodnosti: kvalitetno osvjetljenje (back light),
prisutnost u ulicama u kojima zbog konfiguracije terena
nije moguće postaviti druge OOH medije
usmjerav
a
informira
stalno
prisutan lokalni
medij
reklamira
visoka
frekvencija
niski
troškovi
zakupa i
produkcije
Razdoblje
Cijena zakupa II. i
III. zone
Cijena zakupa IV.
i V. zone
Financijski
popust
1 god. € 2400 € 2160
20%
3/4 god. € 1800 € 1620 15%
1/2 god. € 1200 € 1080 10%
1/4 god. € 600 € 540 5%
1 mj. € 200 € 180
Navedena cijena odnosi se na obje površine City Light-a, dakle narudžbom se dobiju dvije plakatne
površine iste vitrine. U cijenu nije obračunat PDV.
Odobravamo 5% avansnog popusta za plaćanje 3 dana prije početka kampanje te 7% avansnog
popusta za plaćanje unaprijed za godinu dana.
Format: 1,4 x 1 m; Cijena obostranog zakupa:
Količina
(kom.) Količinski popust
20 - 30 5%
30 - 40 10%
40 - 50 15%
Popusti obzirom na paket koji se zakupljuje:
Priprema za tisak dostavlja se mailom ili na cd-u, a nije uključena u
cijenu produkcije plakata.
•Cijena prve postave je uključena u cijenu zakupa, a svaka
naknadna postava i demontaža se naplaćuje 500 kn/kom + PDV.
•Avansno plaćanje je obavezno.
UPUTE ZA PRIPREMU:
•Tisak (4/3) boje, format 100 x 140 cm
•Papir: 150g city light papir
•Priprema mora biti u tiff ili jpg formatu, CMYK
•Rezolucija 150 dpi.
City Light na stupu javne rasvjete - cijena zakupa
(format 1,4 x 1m)
***kategorizacija je napravljena od strane grada Rijeke i odnosi se na geografska područja/zone u
Rijeci te određene ulice (2. i 3. zona uži centar, 4. i 5. kategorija – širi centar ulazi/izlazi iz Rijeke)
City Light na stupu javne rasvjete - primjeri lokacija
City Light na stupu javne rasvjete - primjeri lokacija
City Light na stupu javne rasvjete - primjeri lokacija
• Za bolju učinkovitost brandiranja prodajnih mjesta nudimo mogućnost zakupa paketa u obliku 50% City Light-e na
stupu javne rasvjete + 50% standardnog City Light-a.
•Mreža City Light-a na stupovima javne rasvjete u kombinaciji sa standardnim City Light površinama omogućuje
kvalitetno usmjeravanje prema prodajom mjestu.
•Standardni City Light-i uz usmjeravanje mogu oglašavati aktualne akcije s izmjenom plakata svakih 7 dana.
2. Specijalni projekt - kombinacija City Light-a na javnoj
rasvjeti i standardnog City Light-a
Za paket City Light-a na javnoj rasvjeti i standardnog City Light-a uz sve standardne popuste
odobravamo 10% popusta na paket,
3. Paket standardnog City Light-a:
“14 dana + 14 dana”
City light je highlight urbanog oglašavanja. U potpunosti ostakljen i osvijetljen omogućuje 24 satnu
prezentnost vaših proizvoda, posebno u centru grada. Smješteni su na frekventnim lokacijama, uglavnom
u pješačkim zonama, shopping centrima i u blizini ili na stanicama javnog prijevoza.
Paket standardnog City Light-a “14 dana + 14 dana”
Za cijenu oglašavanja u trajanju od 14 dana ustupamo 28 dana, uz navedeno vrijede i svi standardni
popusti, a u kombinaciji s paketom City Light-a na javnoj rasvjeti odobravamo 10% popusta na paket.
Primjeri:

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City Light na stupovima javne rasvjete

  • 1. City light na stupovima javne rasvjete u Rijeci nove atraktivne lokacije, urbani medij
  • 2. SADRŽAJ: 1. Prezentacija City Light na stupu javne rasvjete 2. Specijalni projekt - kombinacija City Light-a na javnoj rasvjeti i standardnog City Light-a 3. Paket standardnog City Light-a: 14 dana + 14 dana
  • 3. 1. City Light na stupu javne rasvjete • outdoor akzent nudi usluge reklamiranja Vaših  proizvoda i usluga putem city light plakatnih površina postavljenih na stupovima javne  rasvjete  na najfrekventnijim lokacijama u Rijeci, veličine  100 x 140 cm • city light na stupu javne rasvjete vizualno  jednostavan, efektan (osvijetljen) medij,  cjenovno i troškovno povoljniji od ostalih OOH  formata
  • 4. Zašto koristiti City Light na stupu javne rasvjete? • Namjena: putokaz/smjernica prema mjestu usluge ili prodaje • Lokacija: medij smješten na glavnim gradskim prometnicama s velikom frekvencijom prometa ljudi i vozila • Komunikacija s publikom: 24h vidljivost omogućava neprekidnu komunikaciju s publikom te prijenos poruke/smjernica • Dodatne pogodnosti: kvalitetno osvjetljenje (back light), prisutnost u ulicama u kojima zbog konfiguracije terena nije moguće postaviti druge OOH medije usmjerav a informira stalno prisutan lokalni medij reklamira visoka frekvencija niski troškovi zakupa i produkcije
  • 5. Razdoblje Cijena zakupa II. i III. zone Cijena zakupa IV. i V. zone Financijski popust 1 god. € 2400 € 2160 20% 3/4 god. € 1800 € 1620 15% 1/2 god. € 1200 € 1080 10% 1/4 god. € 600 € 540 5% 1 mj. € 200 € 180 Navedena cijena odnosi se na obje površine City Light-a, dakle narudžbom se dobiju dvije plakatne površine iste vitrine. U cijenu nije obračunat PDV. Odobravamo 5% avansnog popusta za plaćanje 3 dana prije početka kampanje te 7% avansnog popusta za plaćanje unaprijed za godinu dana. Format: 1,4 x 1 m; Cijena obostranog zakupa: Količina (kom.) Količinski popust 20 - 30 5% 30 - 40 10% 40 - 50 15% Popusti obzirom na paket koji se zakupljuje: Priprema za tisak dostavlja se mailom ili na cd-u, a nije uključena u cijenu produkcije plakata. •Cijena prve postave je uključena u cijenu zakupa, a svaka naknadna postava i demontaža se naplaćuje 500 kn/kom + PDV. •Avansno plaćanje je obavezno. UPUTE ZA PRIPREMU: •Tisak (4/3) boje, format 100 x 140 cm •Papir: 150g city light papir •Priprema mora biti u tiff ili jpg formatu, CMYK •Rezolucija 150 dpi. City Light na stupu javne rasvjete - cijena zakupa (format 1,4 x 1m) ***kategorizacija je napravljena od strane grada Rijeke i odnosi se na geografska područja/zone u Rijeci te određene ulice (2. i 3. zona uži centar, 4. i 5. kategorija – širi centar ulazi/izlazi iz Rijeke)
  • 6. City Light na stupu javne rasvjete - primjeri lokacija
  • 7. City Light na stupu javne rasvjete - primjeri lokacija
  • 8. City Light na stupu javne rasvjete - primjeri lokacija
  • 9. • Za bolju učinkovitost brandiranja prodajnih mjesta nudimo mogućnost zakupa paketa u obliku 50% City Light-e na stupu javne rasvjete + 50% standardnog City Light-a. •Mreža City Light-a na stupovima javne rasvjete u kombinaciji sa standardnim City Light površinama omogućuje kvalitetno usmjeravanje prema prodajom mjestu. •Standardni City Light-i uz usmjeravanje mogu oglašavati aktualne akcije s izmjenom plakata svakih 7 dana. 2. Specijalni projekt - kombinacija City Light-a na javnoj rasvjeti i standardnog City Light-a Za paket City Light-a na javnoj rasvjeti i standardnog City Light-a uz sve standardne popuste odobravamo 10% popusta na paket,
  • 10. 3. Paket standardnog City Light-a: “14 dana + 14 dana” City light je highlight urbanog oglašavanja. U potpunosti ostakljen i osvijetljen omogućuje 24 satnu prezentnost vaših proizvoda, posebno u centru grada. Smješteni su na frekventnim lokacijama, uglavnom u pješačkim zonama, shopping centrima i u blizini ili na stanicama javnog prijevoza. Paket standardnog City Light-a “14 dana + 14 dana” Za cijenu oglašavanja u trajanju od 14 dana ustupamo 28 dana, uz navedeno vrijede i svi standardni popusti, a u kombinaciji s paketom City Light-a na javnoj rasvjeti odobravamo 10% popusta na paket.