Dr. Dinesh Chandrasekar has over 22 years of experience in technology consulting, specializing in enterprise applications, advanced analytics, digital platforms, cloud, AI, IoT, and automation. He currently serves as Chief Innovation Officer at Pactera EDGE, where he leads the Digital Innovation, Solutions, and Consulting group and is part of the leadership team. Previously he held leadership roles at Hitachi Consulting, focusing on developing digital solutions and innovations.
Please send your resume to parimala.rekha@pactera.com & Dinesh.Chandrasekar@Pactera.com
Pactera is a global company offering consulting, digital, technology and operations services to the world’s leading enterprises. From our roots in engineering to the latest in digital transformation, we give customers a competitive edge. The Data Services team within Pactera is looking for a Senior SQL Architect who can drive the technology transformations with our clients
1. Relationships are an important part of life, but not all relationships last forever. Some come and go, while others are meant to be long-term.
2. It is easy to get caught up in relationships without understanding how to navigate the highs and lows. This can sometimes lead to disasters.
3. Developing strong relationship skills, or a high "relationship quotient" (RQ), is important for having healthy, fulfilling relationships. This involves understanding how to communicate effectively, resolve conflicts, show empathy, and maintain trust over time.
This document discusses emerging leadership and provides guidance on developing leadership skills. It emphasizes growing others, responding to change, knowing yourself, and balancing self, team, and results. Effective leadership is defined as producing more leaders rather than followers, optimizing for the team over oneself, and consistently inspiring others to build an enduring organization. Key aspects of leadership discussed include relationships, reputation, and results. Modern technologies like IoT are highlighted as enabling transformation at companies like Disney and Tesla. The document advocates focusing on outstanding people and empowering engineers as important assets of an organization.
Note :If you are interested to buy a copy ,its available @ Pothi Books. Thank you for all the support and continued patronage
http://pothi.com/pothi/book/ebook-dinesh-chandrasekar-dc-everyday-cx-champion-0
****************************************
Hearty Welcome to Customer Champions & Master Minds
I believe "Successful CRM or Customer Experience (CX)” is about competing in the relationship dimension, not as an alternative to having a competitive product or reasonable price- but as a differentiator. If your competitors are doing the same thing you are (as they generally are), product and price won't give you a long-term, sustainable competitive advantage. But if you can get an edge based on how customers feel about your company, it's a much stickier sustainable relationship over the long haul.
This book is a compilation of my blog articles from dineshknowledgeplanet.blogspot.com .The reason to publish this as a book is to share the knowledge and experience derived from my 15+ years of service as a CRM/CX Professional. This is no way to say all the content is my own thoughts; in fact I reproduced the content from numerous research articles, blogs and CRM portals. The idea is to guide the young budding CX professionals and also to serve as reference guide to many organizations which are in need for the right direction when making their CX investment decisions.
The book covers a variety of topics on CRM, BI, MDM, Cloud, Predictive Analytics, Industry CX solutions and some great motivational articles. There is no sequence as such to read this book but you may choose to read what would benefit you in the respective career role.
Your Partner & Companion,
Dinesh Chandrasekar DC*
Smart managers celebrate success to motivate employees. They take teams out for meals after achieving difficult targets or thank individuals for extra efforts. Another approach is an employee of the month program. However, not all employees will win this, so managers must find other ways to motivate them. A simple technique is to ask employees at meetings what went well since the last meeting rather than focusing only on problems. This helps employees feel recognized for their achievements and motivates them to do more. It creates a more positive atmosphere where employees are less defensive and communication is more open.
This document discusses the importance of process excellence in CRM implementations. It provides examples of three organizations that first focused on documenting and improving their business processes before implementing CRM technologies. The organizations formed cross-functional teams to map existing processes, validated the processes with customers, enhanced the processes based on customer input, trained users on the new processes, and then used CRM technologies to support the improved processes. This process-focused approach helped ensure successful CRM implementations at the organizations. The document recommends that other companies follow this strategy of establishing process excellence before utilizing CRM technologies.
Dr. Dinesh Chandrasekar has over 22 years of experience in technology consulting, specializing in enterprise applications, advanced analytics, digital platforms, cloud, AI, IoT, and automation. He currently serves as Chief Innovation Officer at Pactera EDGE, where he leads the Digital Innovation, Solutions, and Consulting group and is part of the leadership team. Previously he held leadership roles at Hitachi Consulting, focusing on developing digital solutions and innovations.
Please send your resume to parimala.rekha@pactera.com & Dinesh.Chandrasekar@Pactera.com
Pactera is a global company offering consulting, digital, technology and operations services to the world’s leading enterprises. From our roots in engineering to the latest in digital transformation, we give customers a competitive edge. The Data Services team within Pactera is looking for a Senior SQL Architect who can drive the technology transformations with our clients
1. Relationships are an important part of life, but not all relationships last forever. Some come and go, while others are meant to be long-term.
2. It is easy to get caught up in relationships without understanding how to navigate the highs and lows. This can sometimes lead to disasters.
3. Developing strong relationship skills, or a high "relationship quotient" (RQ), is important for having healthy, fulfilling relationships. This involves understanding how to communicate effectively, resolve conflicts, show empathy, and maintain trust over time.
This document discusses emerging leadership and provides guidance on developing leadership skills. It emphasizes growing others, responding to change, knowing yourself, and balancing self, team, and results. Effective leadership is defined as producing more leaders rather than followers, optimizing for the team over oneself, and consistently inspiring others to build an enduring organization. Key aspects of leadership discussed include relationships, reputation, and results. Modern technologies like IoT are highlighted as enabling transformation at companies like Disney and Tesla. The document advocates focusing on outstanding people and empowering engineers as important assets of an organization.
Note :If you are interested to buy a copy ,its available @ Pothi Books. Thank you for all the support and continued patronage
http://pothi.com/pothi/book/ebook-dinesh-chandrasekar-dc-everyday-cx-champion-0
****************************************
Hearty Welcome to Customer Champions & Master Minds
I believe "Successful CRM or Customer Experience (CX)” is about competing in the relationship dimension, not as an alternative to having a competitive product or reasonable price- but as a differentiator. If your competitors are doing the same thing you are (as they generally are), product and price won't give you a long-term, sustainable competitive advantage. But if you can get an edge based on how customers feel about your company, it's a much stickier sustainable relationship over the long haul.
This book is a compilation of my blog articles from dineshknowledgeplanet.blogspot.com .The reason to publish this as a book is to share the knowledge and experience derived from my 15+ years of service as a CRM/CX Professional. This is no way to say all the content is my own thoughts; in fact I reproduced the content from numerous research articles, blogs and CRM portals. The idea is to guide the young budding CX professionals and also to serve as reference guide to many organizations which are in need for the right direction when making their CX investment decisions.
The book covers a variety of topics on CRM, BI, MDM, Cloud, Predictive Analytics, Industry CX solutions and some great motivational articles. There is no sequence as such to read this book but you may choose to read what would benefit you in the respective career role.
Your Partner & Companion,
Dinesh Chandrasekar DC*
Smart managers celebrate success to motivate employees. They take teams out for meals after achieving difficult targets or thank individuals for extra efforts. Another approach is an employee of the month program. However, not all employees will win this, so managers must find other ways to motivate them. A simple technique is to ask employees at meetings what went well since the last meeting rather than focusing only on problems. This helps employees feel recognized for their achievements and motivates them to do more. It creates a more positive atmosphere where employees are less defensive and communication is more open.
This document discusses the importance of process excellence in CRM implementations. It provides examples of three organizations that first focused on documenting and improving their business processes before implementing CRM technologies. The organizations formed cross-functional teams to map existing processes, validated the processes with customers, enhanced the processes based on customer input, trained users on the new processes, and then used CRM technologies to support the improved processes. This process-focused approach helped ensure successful CRM implementations at the organizations. The document recommends that other companies follow this strategy of establishing process excellence before utilizing CRM technologies.
1) In today's customer-driven age, information is easily accessible online and customers have high expectations for consistency, transparency, and remembering their personal details across all interactions with an organization.
2) Responsive CRM is key to meeting these challenges by ensuring consistent, knowledgeable dialogue with customers and that customer information never needs to be repeated. It allows organizations to be agile and adaptive to changing conditions.
3) For CRM to be truly responsive, it must empower frontline employees with easy-to-use tools and real-time customer insights. It also must enable organizations to quickly change business processes and keep customer data consistent as requirements change.
The document discusses building a business case for upgrading a CRM system. It outlines three key areas to address: 1) justifying the system upgrade by evaluating new features and functionality, implementation age, and version maturity. 2) Considering the financial implications, including costs, resources, and hardware/software needs. 3) Building consensus among business users, IT staff, and management on the risks and benefits of the upgrade. Preparing a thorough business case allows an organization to make an informed decision on whether and when to implement a CRM upgrade.
This document discusses different approaches to implementing master data management (MDM) solutions within organizations. It begins by outlining targeted MDM solutions like customer data integration and product information management that focus on a single data dimension. While these limited scope solutions are easier to implement, they do not address cross-dimensional relationships between data sets. The document then describes methods for implementing MDM in a phased approach, either starting with a single data dimension or implementing enterprise-wide over time. Finally, it outlines what a complete enterprise MDM solution entails, with the MDM system serving as the system of entry and system of record for all master data.
This document discusses the concept of Brand Relationship Management (BRM) as a new approach to brand management focused on developing long-term relationships with customers. BRM involves gaining in-depth insights into customer preferences, segmenting customers based on these insights, developing value propositions tailored to each segment, and measuring the return on investment of the BRM strategy. Successful brands in the future will rethink their strategies and processes to enhance customer relationships, develop brand loyalty, and make their brand the preferred choice for customers.
Jay Elliot, a former senior vice president of Apple, wrote this book about his experiences working with Steve Jobs and lessons from Jobs' leadership style. Elliot describes Jobs as a visionary entrepreneur with immense passion who transformed Apple and whole industries. The book provides anecdotes about Jobs' intense focus on product details and reinventing his vision over time, prioritizing talent over formal qualifications. Elliot aims to share lessons from Jobs' intuitive "iLeadership" approach to drive breakthroughs in any organization.
Justifying business intelligence (BI) investments is challenging because the benefits are often intangible. Unlike systems that replace headcount or manual processes, BI's value is difficult to quantify with direct cost savings or revenue increases. While some metrics may help the business case, BI projects require faith from decision-makers and compelling arguments from IT and business stakeholders. Effective justification focuses on collaboration to identify business value, emphasizes soft benefits over hard metrics, and seeks executive sponsorship to endorse intangible gains like improved decision-making and productivity.
1) Business intelligence systems are rapidly evolving beyond traditional backward-looking financial analysis to incorporate new types of data sources and real-time analytics capabilities.
2) Next-generation BI will utilize predictive analytics to inform real-time decision making and complex event processing of vast amounts of data from both internal and external sources like social media.
3) While new BI technologies provide more information, companies must focus on tools that deliver real business value, such as predictive analytics that can help direct strategic investments based on patterns identified in historical data.
Being first is always recognized as the top achievement, while coming in second often receives little acknowledgement beyond a nod and a comment about better luck next time. The document discusses how there is distinct recognition for being first in a race or competition, while those who place second do not receive the same level of acknowledgment and are simply told to try for first next time.
Befriend your CRM Workforce, Befriend your customers. CRM is about building relationships with stakeholders, especially customers. Businesses should approach their CRM workforce and customers with the same mindset of building trust and maintaining relationships. Mobilizing the workforce with CRM allows employees to access customer data and perform work from any location using desktop, web and mobile applications. This improves productivity, visibility into the business, work-life balance and builds customer loyalty to increase revenue.
1) Fixed-bid CRM projects often fail due to poorly defined requirements, unknown factors, and scope creep. No consultant can accurately estimate projects without understanding all requirements and potential issues upfront.
2) While fixed pricing seems easier, it incentivizes consultants to minimize work or find ways to charge more, rather than ensuring project success. It also risks losing valuable consultant knowledge and experience if the project loses money.
3) A hybrid model with fixed pricing for initial discovery and requirements phases, but time and materials billing for implementation, helps contain risks for both parties. However, CRM projects will always involve unknown factors that can significantly impact timelines and costs.
1) B2B CRM is different than B2C CRM as the customer in B2B is typically a representative of the buying organization, but this is changing as suppliers try to exert more influence along the value chain.
2) In B2B, the decision maker is often changing and at different levels, so suppliers must develop relationships with a new "integrated business solution" customer.
3) Effective B2B account management requires clear account ownership, refined customer management processes, understanding account profitability, and incentives that encourage global integrated solutions.
Orchestrating customer information is essential for effective CRM implementation. It allows organizations to understand customer profiles, behaviors, likes and dislikes. This information guides most organizational decisions and helps develop new products, improve services, retain customers, and regain lost ones. Customer data should be collected from various sources, including other companies, sister/parent organizations, phone/email interactions, websites, and surveys. To collect the most valuable insights, organizations should listen actively to customers, think logically, see things from their perspective, and address both positive and negative feedback. The ultimate goal is to focus on the customer viewpoint throughout CRM processes and make the most of the collected customer data.
The experts provided their views on how dealers can best use automotive CRM systems. They emphasized that CRM systems should be integrated into all aspects of a dealer's operations and marketing efforts. Dealers need to fully understand and take advantage of all their CRM system's features. The biggest mistakes dealers make are failing to establish clear customer relationship processes, using CRMs only as a sales tool, and allowing staff to not properly input all customer information. In a improving economy, dealers can target communications to customers most ready to purchase through their CRM's collected customer data.
This document discusses how the most inspiring leaders and organizations think, act, and communicate from the inside out by focusing on their purpose or beliefs, rather than just describing what they do. It argues that people are inspired by and buy into an organization's reason for existing ("why") rather than just its products or services ("what"). Examples are given of how Apple, Martin Luther King Jr., and the Wright brothers succeeded by focusing on their driving beliefs and inspiring others who shared those beliefs, rather than just promoting their tangible offerings. The document suggests businesses and leaders should define and communicate their purpose in order to attract loyal customers and followers.
1. While using social media for customer service makes sense, companies should take a deliberate "antisocial" approach by carefully assessing needs, developing strategies and policies, and ensuring the proper technology and training are in place before engaging customers on social platforms.
2. Key steps include determining if social media is actually needed, selecting the right platforms based on business type, prioritizing high-value customers, and monitoring social networks before fully engaging to identify issues and opportunities.
3. Taking time to properly prepare for social customer service engagement helps avoid common mistakes and prevents brand damage, as the speed of social media amplifies both positive and negative impacts.
The document discusses master data management (MDM), which aims to integrate tools, people and practices to organize an enterprise view of key business information like customers, suppliers, products, and employees. MDM seeks to consolidate common data concepts, subject that data to analysis to benefit the organization. It allows organizations to clearly define business concepts, integrate related data sets, and make the data available across the organization. The document outlines the typical technical capabilities of MDM, including a core master data hub, data integration, master data services, integration and delivery, access control, synchronization, and data governance. It provides advice for evaluating MDM software and transitioning to an MDM program.
The document provides guidance on selecting a CRM software vendor. It recommends starting with detailed requirements and identifying top vendors. An RFP should be sent to 6-8 vendors to get responses. Shortlist the top 4 vendors based on functional fit, price, implementation capabilities, interest in the project, ease of working with, and long-term viability. Evaluate vendors through demonstrations and site visits. Negotiate pricing and contractual terms before selecting the optimal vendor. The process aims to identify the best fit at the best price through a structured and transparent competitive bidding process.
CRM has not delivered on its promise to transform customer experiences and improve profits for most companies. While CRM technologies allow for more efficient customer transactions, most companies have not taken the strategic steps needed to truly understand customers and foster meaningful customer interactions. Specifically, companies have not developed strategic CRM roles, built strong customer information foundations, customized offerings for customers, or properly implemented CRM at customer touchpoints. As a result, CRM solutions have become "choke points" that limit their effectiveness. To optimize CRM and create lasting customer relationships, companies need to focus on in-depth customer research and analytics to gain customer insights, and translate those insights into improved customer experiences across all channels. Fully integrating marketing research with CRM
The document provides a 22-point checklist for achieving customer relationship management (CRM) success in 2010 and beyond. It emphasizes getting executive support, building a cross-functional team, defining business and customer objectives, standardizing customer data, empowering frontline staff, automating processes, and communicating successes. The key is developing a holistic, integrated customer strategy with a focus on continually improving the customer experience through testing, monitoring, and engaging customers at all touchpoints.
B2B CRM and supply chain management are strongly connected, as ERP systems have automated key business processes and linked different departments. ERP vendors have recognized the importance of tighter integration between operations and customer satisfaction, releasing CRM modules. Measurement of CRM performance in B2B was traditionally focused on supplier metrics like revenue, but there is a shift towards more relationship-oriented metrics that are meaningful to customers, such as the number of senior executives contacted. Adopting metrics and incentives valued by customers is necessary for the success of B2B CRM.
Build applications with generative AI on Google CloudMárton Kodok
We will explore Vertex AI - Model Garden powered experiences, we are going to learn more about the integration of these generative AI APIs. We are going to see in action what the Gemini family of generative models are for developers to build and deploy AI-driven applications. Vertex AI includes a suite of foundation models, these are referred to as the PaLM and Gemini family of generative ai models, and they come in different versions. We are going to cover how to use via API to: - execute prompts in text and chat - cover multimodal use cases with image prompts. - finetune and distill to improve knowledge domains - run function calls with foundation models to optimize them for specific tasks. At the end of the session, developers will understand how to innovate with generative AI and develop apps using the generative ai industry trends.
1) In today's customer-driven age, information is easily accessible online and customers have high expectations for consistency, transparency, and remembering their personal details across all interactions with an organization.
2) Responsive CRM is key to meeting these challenges by ensuring consistent, knowledgeable dialogue with customers and that customer information never needs to be repeated. It allows organizations to be agile and adaptive to changing conditions.
3) For CRM to be truly responsive, it must empower frontline employees with easy-to-use tools and real-time customer insights. It also must enable organizations to quickly change business processes and keep customer data consistent as requirements change.
The document discusses building a business case for upgrading a CRM system. It outlines three key areas to address: 1) justifying the system upgrade by evaluating new features and functionality, implementation age, and version maturity. 2) Considering the financial implications, including costs, resources, and hardware/software needs. 3) Building consensus among business users, IT staff, and management on the risks and benefits of the upgrade. Preparing a thorough business case allows an organization to make an informed decision on whether and when to implement a CRM upgrade.
This document discusses different approaches to implementing master data management (MDM) solutions within organizations. It begins by outlining targeted MDM solutions like customer data integration and product information management that focus on a single data dimension. While these limited scope solutions are easier to implement, they do not address cross-dimensional relationships between data sets. The document then describes methods for implementing MDM in a phased approach, either starting with a single data dimension or implementing enterprise-wide over time. Finally, it outlines what a complete enterprise MDM solution entails, with the MDM system serving as the system of entry and system of record for all master data.
This document discusses the concept of Brand Relationship Management (BRM) as a new approach to brand management focused on developing long-term relationships with customers. BRM involves gaining in-depth insights into customer preferences, segmenting customers based on these insights, developing value propositions tailored to each segment, and measuring the return on investment of the BRM strategy. Successful brands in the future will rethink their strategies and processes to enhance customer relationships, develop brand loyalty, and make their brand the preferred choice for customers.
Jay Elliot, a former senior vice president of Apple, wrote this book about his experiences working with Steve Jobs and lessons from Jobs' leadership style. Elliot describes Jobs as a visionary entrepreneur with immense passion who transformed Apple and whole industries. The book provides anecdotes about Jobs' intense focus on product details and reinventing his vision over time, prioritizing talent over formal qualifications. Elliot aims to share lessons from Jobs' intuitive "iLeadership" approach to drive breakthroughs in any organization.
Justifying business intelligence (BI) investments is challenging because the benefits are often intangible. Unlike systems that replace headcount or manual processes, BI's value is difficult to quantify with direct cost savings or revenue increases. While some metrics may help the business case, BI projects require faith from decision-makers and compelling arguments from IT and business stakeholders. Effective justification focuses on collaboration to identify business value, emphasizes soft benefits over hard metrics, and seeks executive sponsorship to endorse intangible gains like improved decision-making and productivity.
1) Business intelligence systems are rapidly evolving beyond traditional backward-looking financial analysis to incorporate new types of data sources and real-time analytics capabilities.
2) Next-generation BI will utilize predictive analytics to inform real-time decision making and complex event processing of vast amounts of data from both internal and external sources like social media.
3) While new BI technologies provide more information, companies must focus on tools that deliver real business value, such as predictive analytics that can help direct strategic investments based on patterns identified in historical data.
Being first is always recognized as the top achievement, while coming in second often receives little acknowledgement beyond a nod and a comment about better luck next time. The document discusses how there is distinct recognition for being first in a race or competition, while those who place second do not receive the same level of acknowledgment and are simply told to try for first next time.
Befriend your CRM Workforce, Befriend your customers. CRM is about building relationships with stakeholders, especially customers. Businesses should approach their CRM workforce and customers with the same mindset of building trust and maintaining relationships. Mobilizing the workforce with CRM allows employees to access customer data and perform work from any location using desktop, web and mobile applications. This improves productivity, visibility into the business, work-life balance and builds customer loyalty to increase revenue.
1) Fixed-bid CRM projects often fail due to poorly defined requirements, unknown factors, and scope creep. No consultant can accurately estimate projects without understanding all requirements and potential issues upfront.
2) While fixed pricing seems easier, it incentivizes consultants to minimize work or find ways to charge more, rather than ensuring project success. It also risks losing valuable consultant knowledge and experience if the project loses money.
3) A hybrid model with fixed pricing for initial discovery and requirements phases, but time and materials billing for implementation, helps contain risks for both parties. However, CRM projects will always involve unknown factors that can significantly impact timelines and costs.
1) B2B CRM is different than B2C CRM as the customer in B2B is typically a representative of the buying organization, but this is changing as suppliers try to exert more influence along the value chain.
2) In B2B, the decision maker is often changing and at different levels, so suppliers must develop relationships with a new "integrated business solution" customer.
3) Effective B2B account management requires clear account ownership, refined customer management processes, understanding account profitability, and incentives that encourage global integrated solutions.
Orchestrating customer information is essential for effective CRM implementation. It allows organizations to understand customer profiles, behaviors, likes and dislikes. This information guides most organizational decisions and helps develop new products, improve services, retain customers, and regain lost ones. Customer data should be collected from various sources, including other companies, sister/parent organizations, phone/email interactions, websites, and surveys. To collect the most valuable insights, organizations should listen actively to customers, think logically, see things from their perspective, and address both positive and negative feedback. The ultimate goal is to focus on the customer viewpoint throughout CRM processes and make the most of the collected customer data.
The experts provided their views on how dealers can best use automotive CRM systems. They emphasized that CRM systems should be integrated into all aspects of a dealer's operations and marketing efforts. Dealers need to fully understand and take advantage of all their CRM system's features. The biggest mistakes dealers make are failing to establish clear customer relationship processes, using CRMs only as a sales tool, and allowing staff to not properly input all customer information. In a improving economy, dealers can target communications to customers most ready to purchase through their CRM's collected customer data.
This document discusses how the most inspiring leaders and organizations think, act, and communicate from the inside out by focusing on their purpose or beliefs, rather than just describing what they do. It argues that people are inspired by and buy into an organization's reason for existing ("why") rather than just its products or services ("what"). Examples are given of how Apple, Martin Luther King Jr., and the Wright brothers succeeded by focusing on their driving beliefs and inspiring others who shared those beliefs, rather than just promoting their tangible offerings. The document suggests businesses and leaders should define and communicate their purpose in order to attract loyal customers and followers.
1. While using social media for customer service makes sense, companies should take a deliberate "antisocial" approach by carefully assessing needs, developing strategies and policies, and ensuring the proper technology and training are in place before engaging customers on social platforms.
2. Key steps include determining if social media is actually needed, selecting the right platforms based on business type, prioritizing high-value customers, and monitoring social networks before fully engaging to identify issues and opportunities.
3. Taking time to properly prepare for social customer service engagement helps avoid common mistakes and prevents brand damage, as the speed of social media amplifies both positive and negative impacts.
The document discusses master data management (MDM), which aims to integrate tools, people and practices to organize an enterprise view of key business information like customers, suppliers, products, and employees. MDM seeks to consolidate common data concepts, subject that data to analysis to benefit the organization. It allows organizations to clearly define business concepts, integrate related data sets, and make the data available across the organization. The document outlines the typical technical capabilities of MDM, including a core master data hub, data integration, master data services, integration and delivery, access control, synchronization, and data governance. It provides advice for evaluating MDM software and transitioning to an MDM program.
The document provides guidance on selecting a CRM software vendor. It recommends starting with detailed requirements and identifying top vendors. An RFP should be sent to 6-8 vendors to get responses. Shortlist the top 4 vendors based on functional fit, price, implementation capabilities, interest in the project, ease of working with, and long-term viability. Evaluate vendors through demonstrations and site visits. Negotiate pricing and contractual terms before selecting the optimal vendor. The process aims to identify the best fit at the best price through a structured and transparent competitive bidding process.
CRM has not delivered on its promise to transform customer experiences and improve profits for most companies. While CRM technologies allow for more efficient customer transactions, most companies have not taken the strategic steps needed to truly understand customers and foster meaningful customer interactions. Specifically, companies have not developed strategic CRM roles, built strong customer information foundations, customized offerings for customers, or properly implemented CRM at customer touchpoints. As a result, CRM solutions have become "choke points" that limit their effectiveness. To optimize CRM and create lasting customer relationships, companies need to focus on in-depth customer research and analytics to gain customer insights, and translate those insights into improved customer experiences across all channels. Fully integrating marketing research with CRM
The document provides a 22-point checklist for achieving customer relationship management (CRM) success in 2010 and beyond. It emphasizes getting executive support, building a cross-functional team, defining business and customer objectives, standardizing customer data, empowering frontline staff, automating processes, and communicating successes. The key is developing a holistic, integrated customer strategy with a focus on continually improving the customer experience through testing, monitoring, and engaging customers at all touchpoints.
B2B CRM and supply chain management are strongly connected, as ERP systems have automated key business processes and linked different departments. ERP vendors have recognized the importance of tighter integration between operations and customer satisfaction, releasing CRM modules. Measurement of CRM performance in B2B was traditionally focused on supplier metrics like revenue, but there is a shift towards more relationship-oriented metrics that are meaningful to customers, such as the number of senior executives contacted. Adopting metrics and incentives valued by customers is necessary for the success of B2B CRM.
Build applications with generative AI on Google CloudMárton Kodok
We will explore Vertex AI - Model Garden powered experiences, we are going to learn more about the integration of these generative AI APIs. We are going to see in action what the Gemini family of generative models are for developers to build and deploy AI-driven applications. Vertex AI includes a suite of foundation models, these are referred to as the PaLM and Gemini family of generative ai models, and they come in different versions. We are going to cover how to use via API to: - execute prompts in text and chat - cover multimodal use cases with image prompts. - finetune and distill to improve knowledge domains - run function calls with foundation models to optimize them for specific tasks. At the end of the session, developers will understand how to innovate with generative AI and develop apps using the generative ai industry trends.
Global Situational Awareness of A.I. and where its headedvikram sood
You can see the future first in San Francisco.
Over the past year, the talk of the town has shifted from $10 billion compute clusters to $100 billion clusters to trillion-dollar clusters. Every six months another zero is added to the boardroom plans. Behind the scenes, there’s a fierce scramble to secure every power contract still available for the rest of the decade, every voltage transformer that can possibly be procured. American big business is gearing up to pour trillions of dollars into a long-unseen mobilization of American industrial might. By the end of the decade, American electricity production will have grown tens of percent; from the shale fields of Pennsylvania to the solar farms of Nevada, hundreds of millions of GPUs will hum.
The AGI race has begun. We are building machines that can think and reason. By 2025/26, these machines will outpace college graduates. By the end of the decade, they will be smarter than you or I; we will have superintelligence, in the true sense of the word. Along the way, national security forces not seen in half a century will be un-leashed, and before long, The Project will be on. If we’re lucky, we’ll be in an all-out race with the CCP; if we’re unlucky, an all-out war.
Everyone is now talking about AI, but few have the faintest glimmer of what is about to hit them. Nvidia analysts still think 2024 might be close to the peak. Mainstream pundits are stuck on the wilful blindness of “it’s just predicting the next word”. They see only hype and business-as-usual; at most they entertain another internet-scale technological change.
Before long, the world will wake up. But right now, there are perhaps a few hundred people, most of them in San Francisco and the AI labs, that have situational awareness. Through whatever peculiar forces of fate, I have found myself amongst them. A few years ago, these people were derided as crazy—but they trusted the trendlines, which allowed them to correctly predict the AI advances of the past few years. Whether these people are also right about the next few years remains to be seen. But these are very smart people—the smartest people I have ever met—and they are the ones building this technology. Perhaps they will be an odd footnote in history, or perhaps they will go down in history like Szilard and Oppenheimer and Teller. If they are seeing the future even close to correctly, we are in for a wild ride.
Let me tell you what we see.
Predictably Improve Your B2B Tech Company's Performance by Leveraging DataKiwi Creative
Harness the power of AI-backed reports, benchmarking and data analysis to predict trends and detect anomalies in your marketing efforts.
Peter Caputa, CEO at Databox, reveals how you can discover the strategies and tools to increase your growth rate (and margins!).
From metrics to track to data habits to pick up, enhance your reporting for powerful insights to improve your B2B tech company's marketing.
- - -
This is the webinar recording from the June 2024 HubSpot User Group (HUG) for B2B Technology USA.
Watch the video recording at https://youtu.be/5vjwGfPN9lw
Sign up for future HUG events at https://events.hubspot.com/b2b-technology-usa/
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...Social Samosa
The Modern Marketing Reckoner (MMR) is a comprehensive resource packed with POVs from 60+ industry leaders on how AI is transforming the 4 key pillars of marketing – product, place, price and promotions.
The Ipsos - AI - Monitor 2024 Report.pdfSocial Samosa
According to Ipsos AI Monitor's 2024 report, 65% Indians said that products and services using AI have profoundly changed their daily life in the past 3-5 years.
Learn SQL from basic queries to Advance queriesmanishkhaire30
Dive into the world of data analysis with our comprehensive guide on mastering SQL! This presentation offers a practical approach to learning SQL, focusing on real-world applications and hands-on practice. Whether you're a beginner or looking to sharpen your skills, this guide provides the tools you need to extract, analyze, and interpret data effectively.
Key Highlights:
Foundations of SQL: Understand the basics of SQL, including data retrieval, filtering, and aggregation.
Advanced Queries: Learn to craft complex queries to uncover deep insights from your data.
Data Trends and Patterns: Discover how to identify and interpret trends and patterns in your datasets.
Practical Examples: Follow step-by-step examples to apply SQL techniques in real-world scenarios.
Actionable Insights: Gain the skills to derive actionable insights that drive informed decision-making.
Join us on this journey to enhance your data analysis capabilities and unlock the full potential of SQL. Perfect for data enthusiasts, analysts, and anyone eager to harness the power of data!
#DataAnalysis #SQL #LearningSQL #DataInsights #DataScience #Analytics
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...Aggregage
This webinar will explore cutting-edge, less familiar but powerful experimentation methodologies which address well-known limitations of standard A/B Testing. Designed for data and product leaders, this session aims to inspire the embrace of innovative approaches and provide insights into the frontiers of experimentation!
Open Source Contributions to Postgres: The Basics POSETTE 2024ElizabethGarrettChri
Postgres is the most advanced open-source database in the world and it's supported by a community, not a single company. So how does this work? How does code actually get into Postgres? I recently had a patch submitted and committed and I want to share what I learned in that process. I’ll give you an overview of Postgres versions and how the underlying project codebase functions. I’ll also show you the process for submitting a patch and getting that tested and committed.