Lezione su "Gamification nella fruizione dei contenuti", del 19 febbraio 2013, al Master in "Social Networks Influence Design" del Poli.design di Milano
Speech Note all\'Italian Videogame Developer Conference 2009 dove analizzo l\'avvento della distribuzione digitale attraverso le nuove piattaforme aperte da iPhone a Facebook. Case history sui nuovi business models.
Lezione su "Gamification nella fruizione dei contenuti", del 19 febbraio 2013, al Master in "Social Networks Influence Design" del Poli.design di Milano
Speech Note all\'Italian Videogame Developer Conference 2009 dove analizzo l\'avvento della distribuzione digitale attraverso le nuove piattaforme aperte da iPhone a Facebook. Case history sui nuovi business models.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
[Cimenti tedde zenone] i social games su facebook
1. Design dell'Interazione - 2010/11 I SOCIAL GAMES SU FACEBOOK Erik Cimenti, Alessandra Tedde, Andrea Zenone
2. I Social Games su Facebook – Design dell'Interazione – Cimenti Tedde Zenone Zynga è la società leader del Social Gaming , ovvero dei videogiochi sviluppati per la piattaforma Facebook . Zynga Games è proprietaria di FarmVille , PetVille , FrontierVille , Mafia Wars , Café World , Zynga Poker per citarne solo alcuni. L’elenco completo: Cafe World http://apps.facebook.com/cafeworld FarmVille http://apps.facebook.com/onthefarm FishVille http://apps.facebook.com/fishville FrontierVille http://apps.facebook.com/frontierville/ Mafia Wars http://apps.facebook.com/inthemafia/ PetVille http://apps.facebook.com/petvillegame Treasure Isle http://apps.facebook.com/treasureisle/ Vampire Wars http://apps.facebook.com/vampiresgame Zynga Poker http://apps.facebook.com/texas_holdem YoVille http://apps.facebook.com/yoville Fashion Wars http://apps.facebook.com/fashionwarsgame Pirates http://apps.facebook.com/piratesrule Street Racing http://apps.facebook.com/streetracinggame Poker Blitz http://apps.facebook.com/poker_blitz Special Forces http://apps.facebook.com/specialforces Friends For Sale http://apps.facebook.com/friendsforsale/ Zynga & Facebook
3. I Social Games su Facebook – Design dell'Interazione – Cimenti Tedde Zenone Zynga & Facebook Di seguito vi è l’elenco delle 15 applicazioni FB più utilizzate, quelle scritte in grassetto sono di proprietà di Zynga: Fonte: http://www.newsandtricks.com/2010/04/zynga-vale-5-miliardi-di-dollari-grazie.html dell’aprile 2010 FarmVille 83,060,037 Static FBML 54,304,999 Birthday Cards 36,809,946 Facebook for iPhone 31,381,750 Café World 30,328,111 Texas HoldEm Poker 29,946,014 Mafia Wars 25,348,475 Causes 24,442,852 Happy Aquarium 23,077,686 FishVille 21,661,135 iHeart 21,510,786 PetVille 21,393,944 MindJolt Games 19,906,644 Mobile 19,880,719 Pet Society 19,714,033
4. I Social Games su Facebook – Design dell'Interazione – Cimenti Tedde Zenone Concetto di social game Semplicità e socialità Legame tra gioco e il social network Viralità e competizione. - Il tutto è facilitato dalla meccanica di gioco per nulla complessa che li rende appetibili per tutti. - Poco importa se l’obiettivo è avere la fattoria più attrezzata, il ristorante più funzionale o l’animale domestico meglio allevato.
5. I Social Games su Facebook – Design dell'Interazione – Cimenti Tedde Zenone Concetto di social game: esempio Accettare un lavoro da un vicino in Farmville. Fase 1 I vicini pubblicheranno degli annunci di aiuto, dobbiamo accettare la richiesta. Per iniziare un lavoro basta cliccare sullo pulsante Start (oppure partecipare cliccando su gli annunci in bacheca): avremo così la descrizione del lavoro, dei requisiti per partecipare e dei premi! Fase 2. Ingaggia altri amici. Facciamoci aiutare dai nostri stessi amici per risolvere il lavoro e far crescere il tuo raccolto.
6. I Social Games su Facebook – Design dell'Interazione – Cimenti Tedde Zenone Concetto di social game Fase 3. Finire il lavoro. Fate crescere abbastanza il raccolto prima che il tempo limite scada . Fase 4. Prenditi il premio! Prima finisci il lavoro e più grande sarà il premio!
7. I Social Games su Facebook – Design dell'Interazione – Cimenti Tedde Zenone Identikit del giocatore medio - Ricerca condotta su 5000 utenti americani e inglese di Fb e MySpace Il 55 % è una donna di 43 anni che gioca almeno 1 volta a settimana Social network preferito Facebook (83%) Gioco più frequentato Farmville (69%) Italiani 4° al mondo nel gioco Farmvill e - I dati completi della ricerca, commissionata dal produttore di giochi PopCap, si trovano qui: http://www.infosolutionsgroup.com/2010_PopCap_Social_Gaming_Research_Results.pdf
8. I Social Games su Facebook – Design dell'Interazione – Cimenti Tedde Zenone Il business nei social games(1) . Per meglio comprendere, stai costruendo la tua fattoria virtuale; se accetti di guardare una mia pubblicità, o di diventare “seguace” della mia pagina, in cambio ti do 2 maiali, 2 agnelli e 4 galline per popolare la fattoria, oppure ti offro il denaro virtuale per comprarteli.
9. I Social Games su Facebook – Design dell'Interazione – Cimenti Tedde Zenone Il business nei social games(2) . Al Social Gaming Summit del 18 maggio 2010 tenuto a Londra, è emerso che attualmente una delle discussioni più accese nel mercato del web 2.0 è trovare una soluzione per la conversione di moneta virtuale in coupon per lo shopping online e viceversa.
10. I Social Games su Facebook – Design dell'Interazione – Cimenti Tedde Zenone Il business nei social games (curiosità) Accordo con Zynga In Usa prodotti marchiati Green Giant e Farmville Sticker adesivo che regala 5 FarmVille Cash (la moneta di FarmVille) Promozione su 35 prodotti .
11. I Social Games su Facebook – Design dell'Interazione – Cimenti Tedde Zenone Il business nei social games (curiosità) .
12. I Social Games su Facebook – Design dell'Interazione – Cimenti Tedde Zenone Il business nei social games (curiosità) .
13. I Social Games su Facebook – Design dell'Interazione – Cimenti Tedde Zenone Il lato oscuro . Dipendenza Eccessiva competitività Caso limite Licenziato perché giocava a Farmville
14. I Social Games su Facebook – Design dell'Interazione – Cimenti Tedde Zenone Il lato oscuro: dipendenza patologica I 4 sintomi: .Dimenticare di mangiare e di dormire .Cercare disperatamente tecnologie sempre più avanzate .Lasciare il computer crea una sorta di astinenza .Diventare polemico, stanco, apatico e isolato dalla società
15. I Social Games su Facebook – Design dell'Interazione – Cimenti Tedde Zenone Farmville
16. I Social Games su Facebook – Design dell'Interazione – Cimenti Tedde Zenone Farmville: giochiamo!
17. I Social Games su Facebook – Design dell'Interazione – Cimenti Tedde Zenone Farmville: free gift
18. I Social Games su Facebook – Design dell'Interazione – Cimenti Tedde Zenone Farmville: my neighbors
19. I Social Games su Facebook – Design dell'Interazione – Cimenti Tedde Zenone Farmville: invite friends
20. I Social Games su Facebook – Design dell'Interazione – Cimenti Tedde Zenone Farmville: farm cash & coin
21. I Social Games su Facebook – Design dell'Interazione – Cimenti Tedde Zenone Farmville: pubblicare su FB
22. I Social Games su Facebook – Design dell'Interazione – Cimenti Tedde Zenone Farmville: notifiche in bacheca
23. I Social Games su Facebook – Design dell'Interazione – Cimenti Tedde Zenone Farmville: una farmville ben fornita
24. I Social Games su Facebook – Design dell'Interazione – Cimenti Tedde Zenone Farmville: dettaglio di una farmville ben fornita
25. I Social Games su Facebook – Design dell'Interazione – Cimenti Tedde Zenone CAFE' WORLD
26. I Social Games su Facebook – Design dell'Interazione – Cimenti Tedde Zenone L'Autore Lo Scopo Giochiamo! Il Gioco
27. I Social Games su Facebook – Design dell'Interazione – Cimenti Tedde Zenone Il Gioco primo impatto
28. I Social Games su Facebook – Design dell'Interazione – Cimenti Tedde Zenone Il Gioco i piatti & la cucina I fornelli vanno puliti!
29. I Social Games su Facebook – Design dell'Interazione – Cimenti Tedde Zenone Il Gioco coins & cash
30. I Social Games su Facebook – Design dell'Interazione – Cimenti Tedde Zenone Il Gioco elementi aggiuntivi & eventi
31. I Social Games su Facebook – Design dell'Interazione – Cimenti Tedde Zenone Il Gioco elementi aggiuntivi & eventi
32. I Social Games su Facebook – Design dell'Interazione – Cimenti Tedde Zenone Inside tecnologie
33. I Social Games su Facebook – Design dell'Interazione – Cimenti Tedde Zenone Inside usabilità
34. I Social Games su Facebook – Design dell'Interazione – Cimenti Tedde Zenone Inside usabilità
35. I Social Games su Facebook – Design dell'Interazione – Cimenti Tedde Zenone Cafè World conclusioni
36. I Social Games su Facebook – Design dell'Interazione – Cimenti Tedde Zenone ZYNGA i numeri
37. I Social Games su Facebook – Design dell'Interazione – Cimenti Tedde Zenone Più alti numeri di redditività (profitability) e di fatturato (revenues) come startup Dipendenza da Facebook “ fastest from founding to $1B valuation” club differenze rispetto agli altri “big”
38. I Social Games su Facebook – Design dell'Interazione – Cimenti Tedde Zenone Zynga passi chiave Primi passi, versioni “sociali” di titoli noti (Battleship, Boggle, Blackjack e Poker Texas Holdem) Nuovi applicativi con l'esperienza acquisita (Farmville, Café World, Mafia Wars, Petville e Fishville)
39. I Social Games su Facebook – Design dell'Interazione – Cimenti Tedde Zenone Zynga mercato videogames
40. I Social Games su Facebook – Design dell'Interazione – Cimenti Tedde Zenone Zynga i fattori della crescita 01 Facebook
41. I Social Games su Facebook – Design dell'Interazione – Cimenti Tedde Zenone Zynga i fattori della crescita 02 Nuova Concezione di gioco (win vs no-end) 03 Utilizzo della bacheca dell'utente (rapida espansione) 04 In App Ads per i propri prodotti (nessun costo di promozione) 05 Investimenti nei propri giochi (grazie ai punti 04 e 05)
42. I Social Games su Facebook – Design dell'Interazione – Cimenti Tedde Zenone Zynga i fattori della crescita 06 Real $ for Virtual $ (ha trovato la giusta motivazione per far pagare beni virtuali)
43. I Social Games su Facebook – Design dell'Interazione – Cimenti Tedde Zenone Zynga le prossime sfide 01 Mantenere il livello di ricavi (l'incredibile crescita degli ultimi anni sembra esser alla fine) 02 Diventare meno dipendente da FB (zynga ha successo se facebook ha successo, Zinga LIVE) 03 Mercato Mobile (espansione sulla piattaforma Apple iOS)
44. I Social Games su Facebook – Design dell'Interazione – Cimenti Tedde Zenone P rospettive future per i social game
45. I Social Games su Facebook – Design dell'Interazione – Cimenti Tedde Zenone “ Attualmente i social games rappresentano il più alto tasso di crescita nell’industria dei video games” (C. Sebastian, Lazard Capital Markets) Il secolo dei giochi
46. I Social Games su Facebook – Design dell'Interazione – Cimenti Tedde Zenone Social Games Dal Modello Free to play Alla monetizzazione dei social games