This document discusses several branding and marketing projects: 1) The creation of a brand and implementation for James Cowper focused on the strapline "A Different Perspective, A Broader View" including a logo, brochure, and office displays. 2) Marketing literature and advertising for the Corporation of London promoting city and property holdings. 3) A new build property advertising campaign for Fairview Homes including print ads. 4) The design of an "Eco-Drive" product advertising concept for Citizen Watch featuring their solar-powered watches. 5) A nationwide employee awareness poster campaign for Securicor Omega Express encouraging efficient processing of special consignments using the theme "Think Pink". 6

1. JAMES COWPER: BRAND CREATION AND IMPLEMENTATION, THEMED ON THE STRAPLINE: ‘A DIFFERENT PERSPECTIVE, A BROADER VIEW.’ LOGO AND CORPORATE BROCHURE.

2. JAMES COWPER: BRAND CREATION AND IMPLEMENTATION: BUSINESS SECTOR
EXPERTISE BROCHURES TO ACCOMPANY CORPORATE BROCHURE.

3. JAMES COWPER: BRAND CREATION AND IMPLEMENTATION: OFFICE INTERIOR DISPLAY PANELS, LOGO SIGNAGE AND EXHIBITION UNIT FOR EXTERNAL PROMOTION.

4. CORPORATION OF LONDON: MARKETING LITERATURE

5. CORPORATION OF LONDON: PRESS ADVERTISING PROMOTING CITY AND WEST END PROPERTY HOLDINGS

6. nochain,
nohassle,
noagentsfees*
• Fully fitted kitchens with appliances
• Central location close to shops and bars
• Generous living accommodation
• Easy access to main roads and station
• 10 year NHBC warranty
0870 005 3257
www.fairview.co.uk
*Subject to terms and conditions on selected houses. Times and distances quoted are approximate only.
Photography of Mercer’s Mews. Prices correct at time of going to press.
part-exchange.
no frills just
down to earth deals.
Jacob’s Gate, Woodlands Road, Guildford.
2 bed apartments priced from just
£174,500we’llbuyyourhomeyoubuyours!*
no frills just
plain vanilla deals.
• Fully fitted kitchens with appliances
• Central location close to shops and bars
• Generous living accommodation
• Easy access to main roads and station
• 10 year NHBC warranty
0870 005 3257
www.fairview.co.uk
*Subject to terms and conditions on selected houses. Times and distances quoted are approximate only.
Photography of Mercer’s Mews. Prices correct at time of going to press.
2 bed apartments priced from just
£174,500
Jacob’s Gate, Woodlands Road, Guildford.
we’llpayyourdeposit,stampduty
andlegalfees*
no frills just
honest to goodness deals.
• Fully fitted kitchens with appliances
• Generous living accommodation
• Easy access to main roads and station
• 10 year NHBC warranty
• Ready for immediate occupation
0870 005 3257
www.fairview.co.uk
*Subject to terms and conditions on selected houses. Times and distances quoted are approximate only.
Photography of Mercer’s Mews. Prices correct at time of going to press.
moveinfree.
Walnut Tree Square, Hanwell, W7.
5 bedroom house in quiet road just
£399,995
FAIRVIEW HOMES: NEW BUILD PROPERTY ADVERTISING CAMPAIGN

8. Eco-Drive Long Life £225
• Stores up to 1.3 years power
once fully charged
• Low charge indicator
• Quick start function
• One piece Titanium case
• Solid Titanium bracelet with
double push clasp
• WR 100m
Available at H Samuel, Ernest Jones, Goldsmiths,
F Hinds, Argos, Index and leading jewellers.
For more information call our helpdesk on 0118 989 0333
Citizen Eco-Drive from £59.95 to £399+
Ladies Elegance £185
• The smallest light powered
watch movement in the world
• 2 month power reserve once
fully charged
• Double push jewellery clasp
• WR
3 Year Guarantee
CITIZEN WATCH (UK): ‘ECO-DRVE’ PRODUCT PRESS ADVERTISING CONCEPTS

10. Mr Pink says:
If it’s Pink,
and together,
it’s got to be
The legendary “Pinks”
THE PINKS
THAT
START
TOGETHER,
STAY
TOGETHER.
SECURICOR OMEGA EXPRESS: ‘THINK PINK’ CAMPAIGN - NATIONWIDE EMPLOYEE AWARENESS POSTER CAMPAIGN ENCOURAGING MORE EFFICIENT IDENTIFICATION AND PROCESSING OF SPECIAL CATEGORY ‘SELECT’ CONSIGNMENTS

11. PINK &
ALTOGETHER
Justthewaya
Selectconsignment
shouldbe!
WING COMMANDER PINK SAYS:
THINK PINK. KEEP ALL SELECT
CONSIGNMENTS IN
FORMATION AND WE’LL HIT
THE TARGET.

14. MALT HOUSE VINTNERS: BRANDING AND DESIGN IMPLEMENTATION ACROSS A RANGE OF AUSTRALIAN WINE PRODUCTS

15. CHEF’S LARDER: CHEESECAKES AND GATEAUX PACKAGING