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2012
                                                                                                                                                                FINANCIAL
    VALUE OF TOP 50                                                                       MARKET SECTORS                                                        ONLINE & COMMS
                                                                                                                                                                INDUSTRY
                                                                                                                                                                FMCG
                                                                                        VALUE
                                                                                                             45%
                                                                                                                              18%

                                                                                                                         NO OF
                                                                                                                                                  20%
                                                                                                                                                                    34%
                                                                                                                         BRANDS
                                                                                                             42%

                                                                                                                                            20%

     UP 16% COMPARED TO 2010                                                                                 12%
   TO A TOTAL OF US $325 BILLION                                                                                                  9%


    NEWCOMERS, TOP RISERS, TOP BRAND CONTRIBUTION
                                                     NEWCOMERS                                     TOP RISERS                         TOP BRAND CONTRIBUTION

               FINANCIAL                0                                                0                                              0

 ONLINE & COMMS                         3                                                2                                              2

                         FMCG           1                                                7                                              8

                INDUSTRY                2                                                1                                              0


    TOP 10 BRANDS                                                  12,624                                                                                     13,791*
                                                                    3%     2                                                                                    N/A N/A



       15,253                                                                                          17,329                           SINOPEC
                                            TENCENT                              21,981                 5%     1
         -17% 2
                                                                                 1%      1


                                                                                                                            BANK OF CHINA
                    CHINA                      CONSTRUCTION
                     LIFE                      BANK OF CHINA
                                                                                             AGRICULTRAL                                               18,643
                                                                                               BANK OF                                                 -17% 1
                                                                                                                         PETROCHINA
                                                                                                CHINA
                BAIDU
                                                     ICBC                                                                                                  13,755
       16,256                                                                                      CHINA                                                    -3%     2


       67%      3
                1

                                                     43,910                                        MOBILE
                                                     15%
BRAND VALUE          US $
 % CHANGE
 FROM 2010
                    -4% 2        RANK CHANGE
                                                                                                                                  53,607
                                                                                                                                  -4%
 *Value not comparable



    TOP NEWCOMERS                                                                                                  TOP 10 RISERS
                                                                                                                                                               MO
                                                                                                                                                                  U
                                                                                                                   SIN




                                                                                                                      1,9                                     W TAI
                                                                                                                      A




                                                                                                                         05                                    UL 9,12
                                                                                                                            /2                                    IA         9
                                                                                                                              44%                   1,8 ME NGY / 58%

                 CHINA
                                                                                                                                        FU             97                 E
                                                                                                                                          LIN             / 4 NGN 4,03
                                                                                                                                             ME              9% IU              7
                                                                                                                                               N                        3,4 / 65%
                                                                                                                                                                  Y 46

                EASTERN
                                                                                                                                                 380 ZH
                                                                                                                                                    /1       AN UNN / 66
                                                                                                                                                       38% GYU AN %

                         BRAND VALUE 2,245                                               CTRIP.COM                                                                   3,2 BAIY
                                                                                                                                                                        23
                                                                                                                                                                           / 7 AO
                                                                                                                                                                               7%
                                                                                                 BRAND VALUE 804                                     TO
                                                                                                                                                        NG
                                                                                                                                                            RE
                                                                                                                                                              NT
                                                               HAINAN                                                                                           AN
                                                                                                                                                                   G
                                                               AIRLINES                                                                                        GR 1,026
                                                               BRAND VALUE 427                                                                                    E          /
                                                                                                                                                             BA E 1, 89%
                                                                                                                                                               IDU 632
                                                                                                                                US                                  16, / 58%
                                                                                                                 BRAND VALUE       $                                   256
                                                                                                                                     /%                                    /6
                                                                                                                                                                               7%
SEPTWOLVES                                                                                                             % CHANGE
                                                                                                                          FROM 2010
    BRAND VALUE 453



                                                                                                                   CHINESE BRANDS
                                                                   RENREN                                          ARE CONNECTING MORE
                                                                    BRAND VALUE 1,090
                                                                                                                                                       2011 2010
                         SOHU.COM
                          BRAND VALUE 326                                                                                                                7    1
                                                                                                                                                         8    9
                                                                                                                                                        19   20
                                                                                                                                                        13   15
                                                                                                                                                         3    5
                                                                                                                                                  REPRESENTS BRAND CONTRIBUTION

    STRONG CHINESE BRANDS OUT-PERFORM
    THEIR STOCK MARKET PEERS
 BRANDZ™ PORTFOLIO VS. MSCI CHINA (JUL 2010 - SEP 2011)
 45  %



                                                                                                     BRANDZ ™ STRONG CHINESE BRANDS PORTFOLIO +20.2%
 40  %




 35  %




 30  %




 25  %




 20  %


                                                                                                                                            MSCI CHINA INDEX -6.0%
 15  %




 10  %




   5 %




   0 %
                    AUG 10    SEP 10        OCT 10    NOV 10    DEC 10     JAN 10       FEB 11     MAR 11     APR 11    MAY 11    JUN 11      JUL 11     AUG 11      SEP 11

  -5 %

             SOURCE: BLOOMBERG; MB OPTIMOR LONDON ANALYSIS                            BRANDZ™ CHINA PORFOLIO                 MSCI CHINA



  To download the full report visit
  www.millwardbrown.com/ChinaTop50

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BrandZ Top 50 Most Valuable Chinese Brands 2012

  • 1. 2012 FINANCIAL VALUE OF TOP 50 MARKET SECTORS ONLINE & COMMS INDUSTRY FMCG VALUE 45% 18% NO OF 20% 34% BRANDS 42% 20% UP 16% COMPARED TO 2010 12% TO A TOTAL OF US $325 BILLION 9% NEWCOMERS, TOP RISERS, TOP BRAND CONTRIBUTION NEWCOMERS TOP RISERS TOP BRAND CONTRIBUTION FINANCIAL 0 0 0 ONLINE & COMMS 3 2 2 FMCG 1 7 8 INDUSTRY 2 1 0 TOP 10 BRANDS 12,624 13,791* 3% 2 N/A N/A 15,253 17,329 SINOPEC TENCENT 21,981 5% 1 -17% 2 1% 1 BANK OF CHINA CHINA CONSTRUCTION LIFE BANK OF CHINA AGRICULTRAL 18,643 BANK OF -17% 1 PETROCHINA CHINA BAIDU ICBC 13,755 16,256 CHINA -3% 2 67% 3 1 43,910 MOBILE 15% BRAND VALUE US $ % CHANGE FROM 2010 -4% 2 RANK CHANGE 53,607 -4% *Value not comparable TOP NEWCOMERS TOP 10 RISERS MO U SIN 1,9 W TAI A 05 UL 9,12 /2 IA 9 44% 1,8 ME NGY / 58% CHINA FU 97 E LIN / 4 NGN 4,03 ME 9% IU 7 N 3,4 / 65% Y 46 EASTERN 380 ZH /1 AN UNN / 66 38% GYU AN % BRAND VALUE 2,245 CTRIP.COM 3,2 BAIY 23 / 7 AO 7% BRAND VALUE 804 TO NG RE NT HAINAN AN G AIRLINES GR 1,026 BRAND VALUE 427 E / BA E 1, 89% IDU 632 US 16, / 58% BRAND VALUE $ 256 /% /6 7% SEPTWOLVES % CHANGE FROM 2010 BRAND VALUE 453 CHINESE BRANDS RENREN ARE CONNECTING MORE BRAND VALUE 1,090 2011 2010 SOHU.COM BRAND VALUE 326 7 1 8 9 19 20 13 15 3 5 REPRESENTS BRAND CONTRIBUTION STRONG CHINESE BRANDS OUT-PERFORM THEIR STOCK MARKET PEERS BRANDZ™ PORTFOLIO VS. MSCI CHINA (JUL 2010 - SEP 2011) 45 % BRANDZ ™ STRONG CHINESE BRANDS PORTFOLIO +20.2% 40 % 35 % 30 % 25 % 20 % MSCI CHINA INDEX -6.0% 15 % 10 % 5 % 0 % AUG 10 SEP 10 OCT 10 NOV 10 DEC 10 JAN 10 FEB 11 MAR 11 APR 11 MAY 11 JUN 11 JUL 11 AUG 11 SEP 11 -5 % SOURCE: BLOOMBERG; MB OPTIMOR LONDON ANALYSIS BRANDZ™ CHINA PORFOLIO MSCI CHINA To download the full report visit www.millwardbrown.com/ChinaTop50