1. By Qianzhan Intelligence
Website: http://en.qianzhan.com/
Tel:+86 0755 33220413
Email us: carter@qianzhan.com.cn
China Entertainment Industry Indepth Research
Opportunity Report
and Investment

2. No Comprehensive Forecast Decision, no return.
(Strategical Reference for Top Managers of China Entertainment
Industry)
Preface
Entertainment Industry is a basic form of fundamental cultural
industry. It plays a vital role in cultural market. According to the
Cultural Industry Promotion Plan issued by the State Council in 2009,
which emphasized developing art performance as one of "Eight Major
Tasks" in the development of cultural industry. Moreover, State "Twelfth
Five-Year" Plan remains regarding entertainment industry as one of
important priorities in cultural industry. Meanwhile, with the fast
development of economy, the proportion of cultural entertainment
expense has gradually mounted up; the time spent on cultural
consumption has also increased little by little; selectivity of cultural
products is growing. Besides, great changes have taken place in this
field. People's spiritual and cultural need tends to meet a higher level.
Nevertheless, the most entertaining and powerful programs have been
one of the most popular cultural entertainment ways.
Entertainment Industry is an industry system, consisting of many
supporting parts, such as creation, production and performance of
entertainment products, as well as sales, consumption, agency-broker,
art performing venue. Entertainment products contain many kinds of
performing arts, like music, singing and dancing, drama, opera, ballet,
ballad, vaudeville, etc. And there are several links in entertainment
industry, which includes performing group, performing venue,
intermediary organizations of performing and ticketing business of
performing. Entertainment Industry is one of core industries in cultural
industry system. Furthermore, it's not only a creative-and-labor oriented
industry, but also a low carbon industry with low energy consumption
but strong sustainability, so it has a great pushing effect on economy. It's
estimated that there was 10.8 billion Yuan income in China's
performing market in 2010, among which there was 5.718 billion yuan
income for professional art performing venues; there was 1.24 billion
yuan income for touring performances; there was 2.52 billion yuan
income for private groups in non-professional performing venues; and
there was 1.32 billion yuan income for big shows in large stages or
venues.
So far, there are several distinctive characteristics in China
entertainment industry. For instance, regional culture and location
characteristics have decisive influences on the industry. China's
entertainment market has a multi-perspective market structure with
different ownership forms and various arts performing ways. Its major
income sources are box-office income and corporate sponsor. Besides,

3. 目
录
第 1 章：Overview of China Entertainment Industry Development
1.1 Category and Content of Entertainment Industry
1.1.1 Content of Entertainment Industry
1.1.2 Essential Elements of Entertainment Industry
1.1.3 Overview of Industry Status
1.2 Necessities for the Development of China Entertainment Industry
1.3 Problems and Strategies of China Entertainment Industry
1.3.1 Major Existing Problems in Entertainment Industry
1.3.2 Promoting Strategies for the Development of Entertainment
Industry
1.4 Research Organizations and Methods in the Report
第 2 章 Environmental Analysis of China Entertainment Industry
Development
2.1 Policy Environmental Analysis of Entertainment Industry
2.1.1 Management System of Entertainment Industry
2.1.2 Related Standards of Entertainment Industry
2.1.3Related Policies of Entertainment Industry
2.1.4Related Planning of Entertainment Industry
2.1.5 Analysis of Policy Environmental Effects
2.2 Economic Environmental Analysis of Entertainment Industry
2.2.1 Analysis of Foreign Economic Trend
2.2.2 Analysis of Domestic Economic Trend
2.2.3 Analysis of Macroeconomic Trend
2.2.4 Analysis of Economic Environmental Effects
2.3 Social Environmental Analysis of Entertainment Industry
2.4 Technological Environmental Analysis of Entertainment Industry
2.5 Marketing Environmental Analysis of Entertainment Industry
2.5.1 Major Marketing Platforms of China Entertainment Industry
2.5.2 Marketing Channel Analysis of China Entertainment Industry
2.5.3 Marketing Methods Introduction of China Entertainment Industry
第 3 章 ： International Entertainment Market Status and Experiential
Learning
3.1 Development Status and Prospect of International Entertainment
Industry
3.1.1 General Development Information of International Entertainment
Industry
3.1.2 Operational Models of International Entertainment Industry
3.1.3 Prospect Forecast for International Entertainment Industry
3.2 Experiential Learning of Entertainment Industry in Key Regions
3.2.1 Experiential Learning of USA Entertainment Industry
3.2.2 Experiential Learning of UK Entertainment Industry

4. 3.2.3 Experiential Learning of Korea's Entertainment Industry
3.2.4 Experiential Learning of Japan's Entertainment Industry
3.2.5 Experiential Learning of Hong Kong's Entertainment Industry
3.3 Experiential Learning of Key Entertainment Operation
Organizations
3.3.1 Experiential Learning of Leading International Entertainment
Centers
3.3.2 Experiential Learning of Leading International Grand theater
3.3.3 Experiential Learning of Leading International Well-known
Performing Groups
第 4 章 ： Status and Supply-and-demand Balance of China
Entertainment Industry
4.1 Development Status Analysis of Entertainment Industry
4.1.1 Development History of Entertainment Industry
4.1.2 Developmental Characteristics of Entertainment Industry
4.1.3 Market Size of Entertainment Industry
4.1.4 Benefit Explanation of Entertainment Industry
4.2 Reform Analysis of State-owned Art Theater Ensembles
4.2.1 Background Introduction of Reforming Art Theater Ensembles
4.2.2 Development Status of Reforming Art Theater Ensembles
4.2.3 Ways and Models of Reforming Art Theater Ensembles
4.2.4 Goal Planning of Reforming Art Theater Ensembles
4.3 Market Value Chain Analysis of Entertainment Industry
4.3.1 Value Chain Introduction of Entertainment Industry
4.3.2 Subjects of Entertainment Industry Chain
4.3.3 Value Flow of Entertainment Industry Chain
4.3.4 Progressing and trend of the Industry
4.4 Import and Export Analysis of Entertainment Industry
4.4.1 Trading Development Background of China Entertainment
Industry
4.4.2 Import Analysis of China Entertainment Industry
4.4.3 Market Analysis of China's Performances with Foreign Party
4.4.4 Situation of Performances in Key Regions
4.4.5 Export Promoting Strategies for Entertainment Industry
第 5 章 ： Analysis of Market Segmentation Development in China
Entertainment Industry
5.1 Market Analysis of Music Performance
5.1.1 Overview of the Development of Music Performance Market
5.1.2 Operation Situation of Music Performance Market
5.1.3 Market Segmentation Analysis of Music Performance
5.1.4 Market Trend and Prospect of Music Performance
5.2 Market Analysis of Drama Performance
5.2.1Overview of the Development of Drama Performance Market

5. 5.2.2 Development Characteristics of China's Drama Market
5.2.3 Operation Analysis of Drama Performance Market
5.2.4 Model Innovation of Drama Performance Market
5.2.5 Market Trend and Prospect of Drama Performance Market
5.3 Market Analysis of Ballad Performance Market
5.3.1 Overview of the Development of Ballad Performance Market
5.3.2 Development Characteristics of China's Ballad Market
5.3.3 Operation Analysis of Ballad Performance Market
5.3.4 Market Trend and Prospect of Drama Performance Market
5.4 Market Analysis of Child Play Performance Market
5.4.1 Overview of the Development of Child Play Performance Market
5.4.2 Development Characteristics of China's Child Play Market
5.4.3 Operation Analysis of Child Play Performance Market
5.4.4Market Trend and Prospect of Child Play Performance Market
5.5 Analysis of New Markets with Other Industries Convergence
5.5.1 Analysis of Touring Performance Market
5.5.2 Analysis of Animation Performance Market
5.5.3 Analysis of Network Performance Market
5.5.4 Analysis of Model Performance Market
第 6 章 ： Analysis of the Development of China Entertainment
Industry's Key Regions
6.1 Regional Characteristic Analysis of Entertainment Industry
6.2 Analysis of Entertainment Market in Beijing, Shanghai and
Guangzhou
6.2.1 Comparison Analysis of Entertainment Market among Beijing,
Shanghai and Guangzhou
6.2.2 Development Analysis of Beijing Entertainment Industry
6.2.3 Development Analysis of Shanghai Entertainment Industry
6.2.4 Development Analysis of Guangzhou Entertainment Industry
6.3 Analysis of Entertainment Market in Leading Cities
6.3.1 Development Analysis of Shenzhen Entertainment Industry
6.3.2. Development Analysis of Chengdu Entertainment Industry
6.3.3 Development Analysis of Changsha Entertainment Industry
6.3.4 Development Analysis of Jinan Entertainment Industry
6.3.5 Development Analysis of Tianjin Entertainment Industry
6.3.6 Development Analysis of Chongqing Entertainment Industry
6.3.7 Development Analysis of Qingdao Entertainment Industry
6.3.8 Development Analysis of Hangzhou Entertainment Industry
6.3.9 Development Analysis of Xi'an Entertainment Industry
6.3.10 Development Analysis of Nanjing Entertainment Industry
第 7 章： Operation Experiential Learning of International and National
Fine Plays
7.1 Operation Experiential Learning of Leading International Fine Plays

6. 7.1.1 Les Misérables
7.1.2 Cat
7.1.3 Waiting for Godot
7.1.5 Turandot
7.2 Operation Experiential Learning of Leading National Fine Plays
7.2.1 Teahouse
7.2.2 Four Generations
7.2.3 Thunderstorm
7.2.4 Journey to the West
7.2.5 12 Girls Band
7.2.6 The Same Song
7.3 Foreign Excellent Dramas Adapted in China
7.3.1 Mamma Mia
7.3.2 Nutcracker Magic
7.3.3 Swan Lake
7.4 Successful Experiential Learning of National Plays' Operation in
Foreign Countries
7.4.1 Shaolin in the Wind
7.4.2 Along The Silk Road
7.4.3 Kungfu Legend
7.4.4 Peony Pavilion
第 8 章 ： Leading Corporation Operation Analysis of China
Entertainment Industry
8.1 Operation Analysis of Leading State-owned Restructuring Groups
8.1.1 China Oriented Performing Arts Group
1、General Development Information of the Group
2、Organization of the Group
3、Performing Resource of the Group
4、Business System of the Group
5、Service Network of the Group
6、Operation Analysis of the Group
7、Advantage and Disadvantage Analysis of the Group
8、Strategical Planning of the Group
9、Latest Trend of the Group
......另有 29 家公司。
第 9 章：Investment Model and Value Analysis of China Entertainment
Industry
9.1.1 General Information of Industry Macro-investment and M&A
9.1.2 Trend Analysis of Industry Investment and M&A
9.1.3 Study and Judgement of Industry Investment and M&A
9.2 Investment Model and Case Learning of Entertainment Industry
9.2.1 Investment Characteristics of China Entertainment Industry
9.2.2 Profit Model Innovation of Entertainment Industry

7. 9.2.3 Investment and Financing Models of China Entertainment
Industry
第10章： Development Trend and Prospect Forecast of China
Entertainment Industry
10.1 Driving Factors and Barriers to Entertainment Industry
10.1.1 Four Big Driving Factors to Entertainment Industry
10.1.2 Typical Barriers to Entertainment Industry
10.2 Development Trend Analysis of Entertainment Industry
10.2.1 Joint and Merger Trends
10.2.2 Creation and Protection Trends
10.2.3 Corporation Operation and Management Trends
10.2.4 External Expansion Trend
10.3 Prospect Forecast for the Development of Entertainment Industry
10.3.1 Industry Overall Forecast in "Twelfth Five-year" Plan Period
10.3.2 Prospect Forecast for Entertainment Industry by Market
10.3.3 Prospect Forecast for Entertainment Industry by Region
10.3.4 Prospect Forecast for Entertainment Industry by Performance
Properties
10.3.5 Prospect Forecast for Entertainment Industry by Structure
图 表目录
图表 1：List of China Entertainment Industry Major Policies
图表 2 ： China's Financial and Tax Supports to Entertainment Industry
Development
图表 3：National Art Performing Groups and Its Personnel Situation
图 表 4 ： Size Statistics of China's Performing Groups (Category by
Corporation Properties)
图 表 5 ： Performing Situation of National Art Performing Groups (A
Performance/A Group, Ten Thousand Performances)
图 表 6 ： Audience Situation of National Art Performing Groups'
Performances (Hundred Million Persons)
图 表 7 ： Income Situation of National Art Performing Groups (RMB
Hundred Million)
图表 8：Sketch Map of Performing Industry Value Chain Constitution
图 表 9 ： Exit Examination and Approval Procedure for China's
Performance
图表 10：List of Well-known Touring Performing Corporations
图表 11：China Major Touring Entertainment Program by Region
图 表 12 ： 2011 Classified Statistics of Beijing Performances (by
Performing Group) (%)
图 表 13 ： 2011 Classified Statistics of Beijing Performances (by Art
Category) (%)
图 表 14 ： 2011 Classified Statistics of Commercial Performances'

8. Audience in Beijing (%)
图 表 15 ： 2011 Income Statistics of Commercial Performances in
Beijing (by Performing Venue) (%)
图 表 16 ： 2011 Ticket Price and Attendance Statistics of Beijing
Commercial Performance (by Art Category) (%)
图 表 17 ： Classified Statistics of Shanghai Performances (by
Performing Category) (%)
图 表 18 ： Classified Statistics of Shanghai Performances (by Theater
(%)
图表 19 ： Classified Statistics of Shanghai Performances' Audience (by
Theater) (%)
图 表 20 ： Classified Statistics of Shanghai Performances' Income (by
Theater) (%)
......另有 61 个图表。