This workshop provides an introduction to ChatGPT, a large language model, and its capabilities. Participants will learn how to write a good prompt and use ChatGPT to generate articles, program descriptions, and improve website content. The workshop also covers customizing ChatGPT's responses to match a brand's tone and style, incorporating brand-specific keywords and phrases, and ensuring coherent and relevant content. The benefits of using ChatGPT for content creation, best practices for training, and writing social media posts to advertise programs are also discussed. The workshop concludes with a recap of key takeaways and an open Q&A discussion.

1. CHATGPT & THE
WEB
Jessica Baumberger

2. AGENDA
Introduction
How ChatGPT can assist with content creation
Customizing ChatGPT's responses to match the UIS
brand
Prompt Writing
ChatGPT Demonstration
Conclusion
PRESENTATION TITLE 2

3. INTRODUCTION
ChatGPT is a state-of-the-art language model developed
by OpenAI, trained on a massive amount of text data to
understand and generate natural language. It's capable of
performing a wide range of language-related tasks,
including language translation, summarization, question-
answering, and content generation.
One of the most significant capabilities of ChatGPT is its
ability to generate high-quality and relevant content, such
as article posts, program descriptions, and social media
content, based on specific prompts or topics. It can even
learn to mimic the writing style and tone of a given brand
or author to create content that aligns with their voice and
style.
CHATGPT AND THE WEB 3

4. HOW CHATGPT
CAN ASSIST
WITH CONTENT
CREATION

5. CONTENT CREATION
Content Writing
ChatGPT can be used as a
creative writing assistant. You
can make current website
content more concise, and
update to the ensure the
correct readability. It can also
be prompted to write new
content on specific topics.
Program
Descriptions
Get help writing or updating
your program pages. Use
existing catalog descriptions to
prompt ChatGPT to write a
description from a marketing
perspective.
Articles
Get assistance writing news
articles for your unit. Help
promote all the great things
students, faculty and staff are
up to in your unit.
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6. BENEFITS OF USING CHATGPT FOR
CONTENT CREATION
TIME SAVINGS
ChatGPT can generate content much faster,
which can save a lot of time for units. It can
quickly generate content in a short amount
of time, freeing up units to focus on other
tasks. By delegating content creation to
ChatGPT, content creators can focus on
other tasks that require human attention,
such as editing and strategizing.
IMPROVED CONTENT
QUALITY
ChatGPT is designed to generate high-
quality, coherent and relevant content,
based on the input data and prompts
provided. Additionally, ChatGPT can be fine-
tuned to match the writing style and tone,
creating content that is consistent across all
mediums.
CHATGPT AND THE WEB 6

7. CUSTOMIZING
CHATGPT'S
RESPONSES TO
MATCH THE UIS
BRAND'S TONE
AND STYLE

8. HOW TO MAKE CHATGPT MATCH UIS’S
BRAND
1. Provide specific examples of your brand's voice and writing style.
This will help ChatGPT to understand the tone and language that you
prefer to use.
2. Use a consistent writing style and tone in your prompts. This will
help ChatGPT to learn and mimic your brand's style more effectively.
3. Provide feedback on the generated content. By reviewing the
content generated by ChatGPT and providing feedback, you can help
to improve its performance and ensure that it aligns with your brand
and style.
CHATGPT AND THE WEB 8

9. PROMPT WRITING
BE CLEAR AND
SPECIFIC
The more specific your prompt
is, the easier it is for ChatGPT
to understand what you're
looking for and provide a
relevant response. Make sure
your prompt is clear and
concise and avoid using vague
language or overly broad
topics.
USE NATURAL
LANGUAGE
Write your prompt in a
conversational tone, as if you
were talking to a friend. Avoid
using jargon or technical
language that might be difficult
for ChatGPT to understand.
The more natural and
conversational your prompt is,
the better my response will be.
PROVIDE
CONTEXT AND
BACKGROUND
INFO
If your prompt is about a specific
topic or situation, provide some
context and background
information to help ChatGPT
understand the context of your
question. This will help it provide
a more accurate and useful
response. Be as detailed as
possible and include any relevant
information that might be helpful.
CHATGPT AND THE WEB 9

10. USING CHATGPT TO CREATE A
SOCIAL PRESENCE
CHATGPT AND THE WEB 10

11. WRITING SOCIAL MEDIA POSTS
CREATE ENGAGING
CONTENT
Create engaging content that will
attract and retain followers with
ChatGPT, using a mix of text,
images, and videos.
GENERATE CONTENT
IDEAS
ChatGPT can be a valuable tool for
generating content ideas. You can
ask ChatGPT to provide suggestions
for topics to write about or questions
to answer, and use these ideas to
create content that resonates with
your audience.
CHATGPT AND THE WEB 11
GENERATE CONTENT
IDEAS
Actively engage with your audience
by creating posts, responding to
comments, sharing other users'
content, and participating in
conversations. You can use
ChatGPT to help you come up with
posts, responses to comments.

12. DEMONSTRATION
Basic Prompt
Based on the brand and style of
tone used on the
https://uis.edu, write me a
description of this program to
help market it to potential
students. Leave out specific
details, just write a general
overview and write it at a 9th
grade readability level:
Rewriting Content
Rewrite this to be clearer and
concise:
Social Media
I work for the University of
Illinois Springfield in the _____
Department. Write me 4 social
media posts for the month of
April.
CHATGPT AND THE WEB 12
Articles
I am……Write an article about:

13. SUMMARY
Using ChatGPT daily can enhance your abilities, improve
program marketing, and boost proficiency in website and
social media management, leading to better resource
allocation and strategic decision-making.
CHATGPT AND THE WEB 13

14. QUESTIONS
Office of Web Services
Jessica Baumberger
jbaum02s@uis.edu
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