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The document contains a list of 21 multiple choice questions about market segmentation and targeting from Chapter 8. The questions cover topics like the stages in the buyer readiness process, criteria for effective segmentation, levels of micromarketing, behavioral variables and roles, loyalty status pyramid, and types of segmentation like demographic and behavioral.
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Chapter 8
1. Loyalty status measures a user's brand loyalty and tendency to switch brands. It is a behavioral variable used for segmentation.
2. Timely is not an effective segmentation criteria. Effective criteria include measurable, substantial, accessible, differentiable, and actionable.
3. The levels of micromarketing are segments, niches, local areas, and individuals, but not loyalty. Mass marketing is becoming less effective than targeted micromarketing.
Individual sections development exercise # 4
A feasibility report discusses the practicality and suitability of a given project both physically and economically. It provides important information for technical communication by assessing if a project is viable. Key points in a feasibility report include discussing the project, choosing relevant information, using logical organization, having an appropriate format, and clarifying the purpose. Conducting feasibility studies before designing reports allows companies to understand benefits and risks, review projects, identify issues, prove legal compliance, and determine schedules. Feasibility reports are necessary for business meetings where failing to provide one could damage credibility, and for new projects where proceeding without one could waste resources.
Removing Background
The document provides instructions for removing the background from an image in GIMP:
1. Create a new 500x150 pixel document and import the sample image link provided.
2. Ensure the image layer has an alpha channel selected to allow for transparency.
3. Use the scale tool to resize the image to fit within the canvas.
4. Use the free select tool to trace around the edges of the subject and delete the selected background areas.
Removing Background
This GIMP tutorial teaches how to remove backgrounds using the Lasso Tool in 3 steps:
1. Import the image layer and ensure it has an alpha channel for transparency. Scale the image to the desired size.
2. Use the Free Select Tool or Pen Tool to trace around the subject, selecting the background area.
3. Hit delete to remove the selected background, leaving only the transparent subject. The process can then be repeated for any other sides to fully isolate the subject from its original background.
The Message Maker - Winning in November
A "Pitch Deck" for The Message Maker services supporting progressive candidates in the 2010 November election season.
Individual sections development exercise # 1
1. The document provides guidance on writing effective business emails including being precise, concise, clear, and avoiding sending emails too quickly without proofreading. It recommends a website for additional tips on business email writing.
2. An example business email is provided requesting information about purchasing games from a game developer.
3. Concerns are raised about receiving spam emails from unknown sources and whether personal emails are likely to reach home computers. Advice is given that the subject line of an email can be left blank and text does not need to be formally formatted.
Assignment 1
This document contains search results for the name "Alvin Tsoi" from Yahoo, Google, and Bing. It lists the name "Alvin Tsoi" paired with each of the three search engines.
Recommended
Chapter 8
1. Loyalty status measures a user's brand loyalty and tendency to switch brands. It is a behavioral variable used for segmentation.
2. Timely is not an effective segmentation criteria. Effective criteria include measurable, substantial, accessible, differentiable, and actionable.
3. The levels of micromarketing are segments, niches, local areas, and individuals, but not loyalty. Mass marketing is becoming less effective than targeted micromarketing.
Individual sections development exercise # 4
A feasibility report discusses the practicality and suitability of a given project both physically and economically. It provides important information for technical communication by assessing if a project is viable. Key points in a feasibility report include discussing the project, choosing relevant information, using logical organization, having an appropriate format, and clarifying the purpose. Conducting feasibility studies before designing reports allows companies to understand benefits and risks, review projects, identify issues, prove legal compliance, and determine schedules. Feasibility reports are necessary for business meetings where failing to provide one could damage credibility, and for new projects where proceeding without one could waste resources.
Removing Background
The document provides instructions for removing the background from an image in GIMP:
1. Create a new 500x150 pixel document and import the sample image link provided.
2. Ensure the image layer has an alpha channel selected to allow for transparency.
3. Use the scale tool to resize the image to fit within the canvas.
4. Use the free select tool to trace around the edges of the subject and delete the selected background areas.
Removing Background
This GIMP tutorial teaches how to remove backgrounds using the Lasso Tool in 3 steps:
1. Import the image layer and ensure it has an alpha channel for transparency. Scale the image to the desired size.
2. Use the Free Select Tool or Pen Tool to trace around the subject, selecting the background area.
3. Hit delete to remove the selected background, leaving only the transparent subject. The process can then be repeated for any other sides to fully isolate the subject from its original background.
The Message Maker - Winning in November
A "Pitch Deck" for The Message Maker services supporting progressive candidates in the 2010 November election season.
Individual sections development exercise # 1
1. The document provides guidance on writing effective business emails including being precise, concise, clear, and avoiding sending emails too quickly without proofreading. It recommends a website for additional tips on business email writing.
2. An example business email is provided requesting information about purchasing games from a game developer.
3. Concerns are raised about receiving spam emails from unknown sources and whether personal emails are likely to reach home computers. Advice is given that the subject line of an email can be left blank and text does not need to be formally formatted.
Assignment 1
This document contains search results for the name "Alvin Tsoi" from Yahoo, Google, and Bing. It lists the name "Alvin Tsoi" paired with each of the three search engines.
Chapter 8 identifying market segments and targets ianne patrick santiago
Chapter 8 identifying market segments and targets ianne patrick santiagoAteneo Graduate School of Business
This document contains 10 multiple choice questions about market segmentation and targeting from a chapter. It discusses the four levels of micromarketing being segments, niches, local areas, and individuals. Geographic segmentation and how companies like McDonald's target different areas is covered. The four segmentation variables, types of loyalty status, and groups in the conversion model are also summarized.DemoChimp_Challenger Customer Summary
The document summarizes key insights from the book "The Challenger Customer" by CEB. It discusses how most business purchases now involve buying groups of 5-6 stakeholders, which can lead to buying dysfunction. It also discusses the importance of identifying "Mobilizers" within the customer organization - individuals who are committed to driving change, even if they are not formal decision makers. There are three types of Mobilizers discussed - "Go-Getters", "Teachers", and "Skeptics" - each with their own strengths and engagement approaches. The document provides action items for salespeople to find these Mobilizers and work with them to overcome buying group challenges.
The Challenger Customer
The document summarizes key insights from the book "The Challenger Customer" by CEB. It discusses how today's buying groups are dysfunctional with an average of 5.4 stakeholders, creating risk aversion and price-driven decisions. It emphasizes partnering with "Mobilizers" - influential internal change agents, and tailoring the sales approach to different types of Mobilizers. The document also stresses that salespeople need to become coaches who provide commercial insights to help customers understand their needs and drive consensus for change solutions, rather than directly selling products.
10120130406011
This document summarizes a research paper from the International Journal of Management that examines retailer brand awareness. The paper aims to understand the effect of demographic variables and brand awareness on consumer purchasing behavior. A survey was conducted with 500 respondents in Bangalore, India across various retail locations. The findings show that consumers are interested in knowing the manufacturer of retailer brand products. Consumers were also able to differentiate retailer brands from other brands. Statistical analysis found that demographic variables and brand awareness influence consumer buying behavior. The paper concludes that retailers launching private brands can tap new market opportunities by improving brand awareness through promotions.
Models of consumer behaviour
This document discusses several models of consumer buying behavior:
- Traditional models include the economic, learning, psychological, and sociological models.
- Contemporary models include the Howard-Sheth model, Nicosia model, Engle-Kollat-Blackwell model, EBM model, and organizational buying models.
- The Nicosia model explains consumer behavior as a system with stimuli as input and behavior as output across four fields: consumer/firm attributes, search/evaluation, purchase, and post-purchase.
Modelsofconsumerbehaviour 131015040649-phpapp02
This document discusses several models of consumer buying behavior, including traditional models like the economic, learning, and psychological models as well as contemporary models like the Howard Sheth model. It then provides more detailed explanations of several key models, including the economic model and its assumptions and criticisms, the learning model and how it helps marketers understand consumer learning, and the Engle-Blackwell-Miniard model which views consumer behavior as a five-step decision making process along with related variables. The document analyzes several models' strengths and limitations in summarizing consumer behavior.
Modelsofconsumerbehaviour 131015040649-phpapp02
This document discusses several models of consumer buying behavior, including traditional models like the economic, learning, and psychological models as well as contemporary models like the Howard Sheth model. It then provides more detailed explanations of several key models, including the economic model and its assumptions and criticisms, the learning model and how it helps marketers understand consumer learning, and the Engle-Blackwell-Miniard model which views consumer behavior as a five-step decision making process along with related variables. The document analyzes several models' strengths and limitations in summarizing consumer behavior.
Challenger Customer Summary
The document summarizes key insights from the book "The Challenger Customer" by CEB. It discusses how today's buying groups are dysfunctional with an average of 5.4 stakeholders, creating risk aversion and price-driven decisions. It emphasizes the importance of identifying "Mobilizers" - influential internal champions for change - within the customer organization and tailoring your approach to their strengths and needs. Specifically, sellers should use "Commercial Insight" to challenge customers' mental models and show that maintaining the status quo is more painful than changing. Finally, sellers are advised to act as "buying coaches" who help customers drive internal agreement on problems and solutions, rather than directly selling solutions.
Customer choice expectancy value model and Brand Loyalty Expectancy Value & C...
Brand choice is the biased, mindful and behavioral tendency which direct consumer’s predisposition toward a brand. Brand choice is a fundamental element for all market ing strategies.
Strong brand choice is the founding block for brand loyalty. Brand loyalty is one of the key
drivers of top-line growth. The committed loyal customers become evangelists for the brand. The
brands are increasingly finding it difficult to retain the customers in the era of the brand deluge.
The brand success cannot be achieved without achieving brand loyalty. Loyal customers stay with their preferred brand as long as the brand continues to deliver its superior value proposition. Marketers and academics always interested to measure brand choice and brand loyalty. Marketing
models are developed to measure both constructs. This paper tests brand choice through the expectancy-value model and brand loyalty score is measured by using this Colombo- Morrison
brand-loyalty model. This research is carried out in the smartphone segment in India. Smartphone
segment dominated the total handset market by holding a 50% market share during Q3 2018. Top
five brands captured 77% share of the total smartphone market during the quarter. In the
smartphone segment, Xiaomi leads the market by having a 27 % market share in Q3 of 2018.
This paper concludes by developing precise brand choice score and brand loyalty score.
Segmenting and Targeting Markets
1. The document discusses key concepts in market segmentation including defining markets and segments, the importance of segmentation, criteria for successful segmentation, and bases used for segmenting consumer and business markets.
2. It also covers strategies for selecting target markets, one-to-one marketing, and how firms implement positioning strategies using product differentiation.
3. The learning outcomes cover topics like steps in the segmentation process, alternatives for selecting targets, and how positioning and differentiation influence customers' perceptions of brands.
Ch07 Mlh Intro M.Aise Ppt
1. The document discusses key concepts in market segmentation including defining markets and segments, the importance of segmentation, criteria for successful segmentation, and bases used for segmenting consumer and business markets.
2. It also covers strategies for selecting target markets, one-to-one marketing, and how firms implement positioning strategies using product differentiation.
3. The learning outcomes cover topics like steps in the segmentation process, alternatives for selecting targets, and how positioning and differentiation influence customers' perceptions of brands.
Consumer Decision Making Models
This document summarizes several models of consumer decision making:
1. The Stimulus-Response Model of Buyer Behavior focuses on motivators, determinants, and the effects of communication channels on consumer buying processes.
2. The Sheth-Newman Gross Model of Consumption Values proposes that functional, social, conditional, emotional, and epistemic values influence consumer choices.
3. Additional models discussed include the Solomon Model of Comparison Process, Nicosia Model of firm-consumer interactions, Howard-Sheth Model of extensive, limited, and habitual problem solving, and the Engel-Kollat-Blackwell Model of information input, processing, decision stages, and decision variables.
International Journal of Business and Management Invention (IJBMI)
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
International Journal of Business and Management Invention (IJBMI)
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online
International Journal of Business and Management Invention (IJBMI)
The document is a research paper that examines customers' post-purchase behavior of retailers' brands. It analyzes a sample of 500 customers through surveys and interviews. The study finds that customers are generally satisfied with retailers' brands and that retailers actively work to solve any product issues for customers. Customers also feel retailers' stores provide a relaxing shopping environment. However, the paper aims to further analyze how customers' demographic characteristics and purchasing experiences affect their post-purchase behavior and relationship with retailers' brands.
MarketSegment
The document contains 10 multiple choice questions about market segmentation from a chapter in Kotler's Marketing book. The questions cover topics such as the definition of a market segment, levels of micromarketing, psychographic segmentation frameworks, types of customer loyalty, activities for target marketing, and criteria for effective market segmentation.
Ch8 identifying market segments and targets yabut
The document contains 10 multiple choice questions about market segmentation from a chapter in Kotler's Marketing book. The questions cover topics such as the definition of a market segment, levels of micromarketing, psychographic segmentation frameworks, types of customer loyalty, activities for target marketing, and criteria for effective market segmentation.
Models of cb
Introduction to Consumer Behaviour; Consumer Behaviour
and Marketing Strategy; Consumer Involvement – Levels
of involvement, and Decision Making
Consumer Decision Process – Stages in Decision Process,
Information Search Process; Evaluative Criteria and
Decision Rules, Consumer Motivation – Types of Consumer
Needs, Ways of Motivating Consumers. Information
Processing and Consumer Perception.
Consumer Attitudes and Attitude Change; Influence of
Personality and Self Concept on Buying Behaviour,
Psychographics and Lifestyles, Impuse Buying.
Diffusion of Innovation and Opinion Leadership, Family
Decision Making, Influence of Reference Group
Industrial Buying Behaviour– Process and factors, Models
of Consumer Behaviour – Harward Seth, Nicosia, E& D,
Economic Model; Introduction to Consumer Behaviour
Audit; Consumer Behaviour Studies in India
Ch03
1. The document discusses the organizational buying process which involves 7 steps from problem recognition to performance review.
2. It describes 3 types of buying situations: new task, modified rebuy, and straight rebuy which differ in the level of information needed and problem solving approach.
3. Multiple forces influence organizational buying behavior including environmental, organizational, group, and individual factors.
DC Lecture Four : Retail Customers and Legal and Ethical Behavior
This document provides an overview of MKTG 1058: Distribution Channels lecture material. The key points covered include:
1. Retail customers and the importance of understanding customer demographics, lifestyles, and shopping behaviors to align a retailer's offerings.
2. Legal and ethical considerations for distribution channels and retail customers.
3. A consumer behavior model that outlines the stages consumers go through - from passive information gathering to problem recognition to various problem solving approaches like habitual or limited problem solving.
4. How retailers can stimulate need recognition in consumers and influence their shopping behaviors through advertising, signage, displays, and loyalty programs.
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Chapter 8 identifying market segments and targets ianne patrick santiago
Chapter 8 identifying market segments and targets ianne patrick santiagoAteneo Graduate School of Business
This document contains 10 multiple choice questions about market segmentation and targeting from a chapter. It discusses the four levels of micromarketing being segments, niches, local areas, and individuals. Geographic segmentation and how companies like McDonald's target different areas is covered. The four segmentation variables, types of loyalty status, and groups in the conversion model are also summarized.DemoChimp_Challenger Customer Summary
The document summarizes key insights from the book "The Challenger Customer" by CEB. It discusses how most business purchases now involve buying groups of 5-6 stakeholders, which can lead to buying dysfunction. It also discusses the importance of identifying "Mobilizers" within the customer organization - individuals who are committed to driving change, even if they are not formal decision makers. There are three types of Mobilizers discussed - "Go-Getters", "Teachers", and "Skeptics" - each with their own strengths and engagement approaches. The document provides action items for salespeople to find these Mobilizers and work with them to overcome buying group challenges.
The Challenger Customer
The document summarizes key insights from the book "The Challenger Customer" by CEB. It discusses how today's buying groups are dysfunctional with an average of 5.4 stakeholders, creating risk aversion and price-driven decisions. It emphasizes partnering with "Mobilizers" - influential internal change agents, and tailoring the sales approach to different types of Mobilizers. The document also stresses that salespeople need to become coaches who provide commercial insights to help customers understand their needs and drive consensus for change solutions, rather than directly selling products.
10120130406011
This document summarizes a research paper from the International Journal of Management that examines retailer brand awareness. The paper aims to understand the effect of demographic variables and brand awareness on consumer purchasing behavior. A survey was conducted with 500 respondents in Bangalore, India across various retail locations. The findings show that consumers are interested in knowing the manufacturer of retailer brand products. Consumers were also able to differentiate retailer brands from other brands. Statistical analysis found that demographic variables and brand awareness influence consumer buying behavior. The paper concludes that retailers launching private brands can tap new market opportunities by improving brand awareness through promotions.
Models of consumer behaviour
This document discusses several models of consumer buying behavior:
- Traditional models include the economic, learning, psychological, and sociological models.
- Contemporary models include the Howard-Sheth model, Nicosia model, Engle-Kollat-Blackwell model, EBM model, and organizational buying models.
- The Nicosia model explains consumer behavior as a system with stimuli as input and behavior as output across four fields: consumer/firm attributes, search/evaluation, purchase, and post-purchase.
Modelsofconsumerbehaviour 131015040649-phpapp02
This document discusses several models of consumer buying behavior, including traditional models like the economic, learning, and psychological models as well as contemporary models like the Howard Sheth model. It then provides more detailed explanations of several key models, including the economic model and its assumptions and criticisms, the learning model and how it helps marketers understand consumer learning, and the Engle-Blackwell-Miniard model which views consumer behavior as a five-step decision making process along with related variables. The document analyzes several models' strengths and limitations in summarizing consumer behavior.
Modelsofconsumerbehaviour 131015040649-phpapp02
This document discusses several models of consumer buying behavior, including traditional models like the economic, learning, and psychological models as well as contemporary models like the Howard Sheth model. It then provides more detailed explanations of several key models, including the economic model and its assumptions and criticisms, the learning model and how it helps marketers understand consumer learning, and the Engle-Blackwell-Miniard model which views consumer behavior as a five-step decision making process along with related variables. The document analyzes several models' strengths and limitations in summarizing consumer behavior.
Challenger Customer Summary
The document summarizes key insights from the book "The Challenger Customer" by CEB. It discusses how today's buying groups are dysfunctional with an average of 5.4 stakeholders, creating risk aversion and price-driven decisions. It emphasizes the importance of identifying "Mobilizers" - influential internal champions for change - within the customer organization and tailoring your approach to their strengths and needs. Specifically, sellers should use "Commercial Insight" to challenge customers' mental models and show that maintaining the status quo is more painful than changing. Finally, sellers are advised to act as "buying coaches" who help customers drive internal agreement on problems and solutions, rather than directly selling solutions.
Customer choice expectancy value model and Brand Loyalty Expectancy Value & C...
Brand choice is the biased, mindful and behavioral tendency which direct consumer’s predisposition toward a brand. Brand choice is a fundamental element for all market ing strategies.
Strong brand choice is the founding block for brand loyalty. Brand loyalty is one of the key
drivers of top-line growth. The committed loyal customers become evangelists for the brand. The
brands are increasingly finding it difficult to retain the customers in the era of the brand deluge.
The brand success cannot be achieved without achieving brand loyalty. Loyal customers stay with their preferred brand as long as the brand continues to deliver its superior value proposition. Marketers and academics always interested to measure brand choice and brand loyalty. Marketing
models are developed to measure both constructs. This paper tests brand choice through the expectancy-value model and brand loyalty score is measured by using this Colombo- Morrison
brand-loyalty model. This research is carried out in the smartphone segment in India. Smartphone
segment dominated the total handset market by holding a 50% market share during Q3 2018. Top
five brands captured 77% share of the total smartphone market during the quarter. In the
smartphone segment, Xiaomi leads the market by having a 27 % market share in Q3 of 2018.
This paper concludes by developing precise brand choice score and brand loyalty score.
Segmenting and Targeting Markets
1. The document discusses key concepts in market segmentation including defining markets and segments, the importance of segmentation, criteria for successful segmentation, and bases used for segmenting consumer and business markets.
2. It also covers strategies for selecting target markets, one-to-one marketing, and how firms implement positioning strategies using product differentiation.
3. The learning outcomes cover topics like steps in the segmentation process, alternatives for selecting targets, and how positioning and differentiation influence customers' perceptions of brands.
Ch07 Mlh Intro M.Aise Ppt
1. The document discusses key concepts in market segmentation including defining markets and segments, the importance of segmentation, criteria for successful segmentation, and bases used for segmenting consumer and business markets.
2. It also covers strategies for selecting target markets, one-to-one marketing, and how firms implement positioning strategies using product differentiation.
3. The learning outcomes cover topics like steps in the segmentation process, alternatives for selecting targets, and how positioning and differentiation influence customers' perceptions of brands.
Consumer Decision Making Models
This document summarizes several models of consumer decision making:
1. The Stimulus-Response Model of Buyer Behavior focuses on motivators, determinants, and the effects of communication channels on consumer buying processes.
2. The Sheth-Newman Gross Model of Consumption Values proposes that functional, social, conditional, emotional, and epistemic values influence consumer choices.
3. Additional models discussed include the Solomon Model of Comparison Process, Nicosia Model of firm-consumer interactions, Howard-Sheth Model of extensive, limited, and habitual problem solving, and the Engel-Kollat-Blackwell Model of information input, processing, decision stages, and decision variables.
International Journal of Business and Management Invention (IJBMI)
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
International Journal of Business and Management Invention (IJBMI)
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online
International Journal of Business and Management Invention (IJBMI)
The document is a research paper that examines customers' post-purchase behavior of retailers' brands. It analyzes a sample of 500 customers through surveys and interviews. The study finds that customers are generally satisfied with retailers' brands and that retailers actively work to solve any product issues for customers. Customers also feel retailers' stores provide a relaxing shopping environment. However, the paper aims to further analyze how customers' demographic characteristics and purchasing experiences affect their post-purchase behavior and relationship with retailers' brands.
MarketSegment
The document contains 10 multiple choice questions about market segmentation from a chapter in Kotler's Marketing book. The questions cover topics such as the definition of a market segment, levels of micromarketing, psychographic segmentation frameworks, types of customer loyalty, activities for target marketing, and criteria for effective market segmentation.
Ch8 identifying market segments and targets yabut
The document contains 10 multiple choice questions about market segmentation from a chapter in Kotler's Marketing book. The questions cover topics such as the definition of a market segment, levels of micromarketing, psychographic segmentation frameworks, types of customer loyalty, activities for target marketing, and criteria for effective market segmentation.
Models of cb
Introduction to Consumer Behaviour; Consumer Behaviour
and Marketing Strategy; Consumer Involvement – Levels
of involvement, and Decision Making
Consumer Decision Process – Stages in Decision Process,
Information Search Process; Evaluative Criteria and
Decision Rules, Consumer Motivation – Types of Consumer
Needs, Ways of Motivating Consumers. Information
Processing and Consumer Perception.
Consumer Attitudes and Attitude Change; Influence of
Personality and Self Concept on Buying Behaviour,
Psychographics and Lifestyles, Impuse Buying.
Diffusion of Innovation and Opinion Leadership, Family
Decision Making, Influence of Reference Group
Industrial Buying Behaviour– Process and factors, Models
of Consumer Behaviour – Harward Seth, Nicosia, E& D,
Economic Model; Introduction to Consumer Behaviour
Audit; Consumer Behaviour Studies in India
Ch03
1. The document discusses the organizational buying process which involves 7 steps from problem recognition to performance review.
2. It describes 3 types of buying situations: new task, modified rebuy, and straight rebuy which differ in the level of information needed and problem solving approach.
3. Multiple forces influence organizational buying behavior including environmental, organizational, group, and individual factors.
DC Lecture Four : Retail Customers and Legal and Ethical Behavior
This document provides an overview of MKTG 1058: Distribution Channels lecture material. The key points covered include:
1. Retail customers and the importance of understanding customer demographics, lifestyles, and shopping behaviors to align a retailer's offerings.
2. Legal and ethical considerations for distribution channels and retail customers.
3. A consumer behavior model that outlines the stages consumers go through - from passive information gathering to problem recognition to various problem solving approaches like habitual or limited problem solving.
4. How retailers can stimulate need recognition in consumers and influence their shopping behaviors through advertising, signage, displays, and loyalty programs.
Similar to Chapter8 top10questions (20)
Chapter 8 identifying market segments and targets ianne patrick santiago
Chapter 8 identifying market segments and targets ianne patrick santiago
Customer choice expectancy value model and Brand Loyalty Expectancy Value & C...
Customer choice expectancy value model and Brand Loyalty Expectancy Value & C...
International Journal of Business and Management Invention (IJBMI)
International Journal of Business and Management Invention (IJBMI)
International Journal of Business and Management Invention (IJBMI)
International Journal of Business and Management Invention (IJBMI)
International Journal of Business and Management Invention (IJBMI)
International Journal of Business and Management Invention (IJBMI)
DC Lecture Four : Retail Customers and Legal and Ethical Behavior
DC Lecture Four : Retail Customers and Legal and Ethical Behavior
Chapter8 top10questions
- 1. TOP 10 Learning Questions for Chapter 8 Identifying Market Segments and Targets Alvin S. Tsoi September 3, 2010
- 2. 1. The _____ illustrates variations in the Buyer-Readiness stage Segmentation process Patterns of Target Market Selection Brand Funnel Conversion Model Loyalty Status 2
- 3. 2. _____ is not an effective segmentation criteria Measurable Substantial Timely Accessible Differentiable Actionable 3
- 4. 3. These are the levels of Micromarketing except Segments Loyalty Niches Local Areas Individuals 4
- 5. 4. These are the decision roles in behavioral segmentation except Initiator Influencer Decider Buyer Tester User 5
- 6. 5. Which of the following is true? There are 3 behavioral variables There are 4 behavioral variables There are 5 behavioral variables There are 6 behavioral variables There are 7 behavioral variables 6
- 7. 6. Which of the following is true? Shifting loyals are at the bottom of the Loyalty pyramid Switchers are at the bottom of the Loyalty pyramid Hard Core are at the bottom of the Loyalty pyramid Split loyalsare at the bottom of the Loyalty pyramid 7
- 8. 7. A consumer unswayedprices and competition is an example of Shifting loyals Split loyals Hard core Switchers 8
- 9. 8. Salary is a this type of segmentation Geographic Demographic Psychographic Behavioral 9
- 10. 9. A mother dictating the shampoo to be used by the child is a(an) Initiator Influencer Decider Buyer User 10
- 11. 10. Determining the population size is a type of segmentation criteria Measurable Substantial Accessible Differentiable Actionable 11
- 12. 1. The _____ illustrates variations in the Buyer-Readiness stage Segmentation process Patterns of Target Market Selection Brand Funnel Conversion Model Loyalty Status 12
- 13. 2. _____ is not an effective segmentation criteria Measurable Substantial Timely Accessible Differentiable Actionable 13
- 14. 3. These are the levels of Micromarketing except Segments Loyalty Niches Local Areas Individuals 14
- 15. 4. These are the decision roles in behavioral segmentation except Initiator Influencer Decider Buyer Tester User 15
- 16. 5. Which of the following is true? There are 3 behavioral variables There are 4 behavioral variables There are 5 behavioral variables There are 6 behavioral variables There are 7 behavioral variables 16
- 17. 6. Which of the following is true? Shifting loyals are at the bottom of the Loyalty pyramid Switchers are at the bottom of the Loyalty pyramid Hard Core are at the bottom of the Loyalty pyramid Split loyalsare at the bottom of the Loyalty pyramid 17
- 18. 7. A consumer unswayedprices and competition is an example of Shifting loyals Split loyals Hard core Switchers 18
- 19. 8. Salary is a this type of segmentation Geographic Demographic Psychographic Behavioral 19
- 20. 9. A mother dictating the shampoo to be used by the child is a(an) Initiator Influencer Decider Buyer User 20
- 21. 10. Determining the population size is a type of segmentation criteria Measurable Substantial Accessible Differentiable Actionable 21
- 22. TOP 10 Learning Questions for Chapter 8 Identifying Market Segments and Targets Alvin S. Tsoi September 3, 2010