This document proposes marketing partnerships between Victory motorcycles and Southern rock band Big Engine, boxer Pinklon Thomas, and singer Jimmie Van Zant. It suggests music videos featuring Van Zant promoting Victory motorcycles and a humorous commercial starring Thomas. Big Engine's music would be included in test drives and on a co-branded t-shirt. The partnerships aim to leverage the celebrities' followings to promote Victory motorcycles through diverse media in a cost-effective campaign.

1.  A rugged, Southern rocker of a legendary
musical family,
 A two-time, world heavyweight boxing
champ,
 And the most nationally demanded band
for bike events

3.  An extremely cost-effective, patriotic marketing campaign
featuring Jimmie Van Zant, of the Lynyrd Skynyrd family, and
his single, Feels Like Freedom. This includes a music video
and a commercial with the Victory brand.
 A fun and humorous TV/Internet commercial featuring world
champ Pinklon Thomas and rockers Big Engine. Plenty of
content for social media and online marketing will be provided
with viral potential.
 An exclusive new t-shirt design with a Victory/Big Engine
brand, licensed music featuring Big Engine, a catchy new tag-
line, and a CD/ t-shirt giveaway for every Victory motorcycle
test-drive.

4. Our clients:

5.  Influenced by the music of his cousins Ronnie, Donnie and
Johnny Van Zant and their bands, Lynyrd Skynyrd and .38
Special, Jimmie makes his mark in his legendary family with
a soulful sound all his own.
 The veteran rocker has a sponsorship with Moon Pie and
his latest country-crossover album was released by Sony
RED and MRI.
 WHY JIMMIE?  The name Van Zant has been a well-
known and revered name in the rock world for many years,
ever since Lynyrd Skynyrd was formed. Jimmie continues to
carry on the legacy of his Van Zant name to a whole new
generation!

7.  Jimmie is rocking out onstage at a large,
outdoor festival. Thousands of people dance
along to the sound of „Feels Like Freedom.‟
Going into the last chorus of the song, Jimmie
gets the crowd chanting, „Feels Like Freedom!
Feels Like Freedom!‟
 With thousands of voices singing in unison, we
dissolve to Jimmie riding off into the sunset on
a Victory Motorcycle with his wife, Zee on the
back. The song breaks into the final chorus as
Jimmie cruises along the open road.

8.  http://www.youtube.com/watch?v=EqkH
7YjCE-I

11.  *** Critically acclaimed songwriter, Brett James, wrote
Feels Like Freedom ***
 His long list of credits includes numerous number one hits by
Carrie Underwood, Jason Aldean, Rodney Atkins, Kenny
Chesney, and Martina McBride. In addition to winning the
distinction of being ASCAP‟s Songwriter of the year twice, he
scored a Grammy for Best Country Song (Jesus Take the
Wheel, performed by Carrie Underwood).

12. Areas where we could cut in footage of Jimmie and Zee on a
Victory Motorcycle:
 Orange Groves/Jimmie in Hay Trough First chorus – 0:46 – 1:08
 Driving Truck and Singing in Attic (“Rockin‟ the boat on the fourth of
July…” - second chorus): 1:37 – 1:50
 Jimmie in Hay Trough/Singing on Couch Third Chorus (2:47 – 3:16)
 TOTAL: 1 minute 4 seconds available
 NOTE: We aren‟t recommending that the entirety of these time
windows be used for footage of Jimmie on the bike. These are just
recommendations on sequences in which we could cut in the
footage without disrupting continuity in the storyline.

13.  http://www.youtube.com/watch?v=4Klet
Bo8lds

15.  Only 27 boxers have earned the WBC Title Heavyweight
World Champion, and Pinklon Thomas is one of them!
 He fought during the golden age of boxing, joining the
ranks of Muhammad Ali, Joe Frazier, George
Foreman, Mike Tyson, Evander Holyfield, and many more.
Read his biography here:
http://en.wikipedia.org/wiki/Pinklon_Thomas
 WHY PINK?  He won the World Champion Title twice!
He is a legendary, booming, truly memorable character
and is still at the top of his game. He goes on public
speaking tours, is currently writing a book of his
memoirs, and is beloved worldwide.

17.  We open on Pinklon Thomas in the gym, pounding a punching bag in
his signature pink shorts and gloves. His trainer struggles to hold the
bag straight.
 Trainer: „Atta boy Champ! You look as good as you did when you
knocked off Witherspoon!‟
 Freeze frame of Pinklon making contact with the bag and caption
reading: “Pinklon „Pink‟ Thomas – Two Time Heavyweight Champion
of the World ‟84 „92”
 Outside the gym, in the parking lot, four bikes roll up and park next to a
Victory Motorcycle with a pink paint job.
 Freeze Frame: A rough and tumble biker gang stand in front of their
bikes- wearing extremely exaggerated biker gear.

18.  The gang take turns dissing the Pink Victory
Motorcycle, saying that whoever rides it must be a sissy or a
momma‟s boy.
 Pinklon comes up behind two of the men, casting an immense
shadow (we will have him stand on a box to make him look 10
feet tall). He grabs them by the shoulders.
 Pinklon: „I heard yall admiring my bike…‟
 The gang realizes that they were just mocking the former world
champ and they start to backpedal:
 „I love pink!‟
 „Yeah! I think I‟m gonna paint my bike pink!‟
 „Well I‟m gonna paint my whole house pink!‟
 „Pink‟s my favorite color I swear!‟

19.  To which Pink replies, „Oh pink‟s your favorite color, huh?
Then I got something for ya,‟ as his hands tighten on the two
biker‟s shoulders and you see their feet leave the ground.
 Cut to: The gang members are riding down the road in hot
pink tutus.
 Ahead of them is Pinklon, looking cool as a cucumber on his
Pink Victory Motorcycle.
 Big Engine‟s „Turn it On‟ plays.
 Dissolve to the ending of Pinklon winning his first title. The
crowd lifts him onto their shoulders and he pumps his fists
triumphantly.

23.  Big Engine is a band that works hard and plays harder! They
perform over 200 shows a year for hundreds of thousands of
die-hard fans at bike rallies including Daytona, Sturgis, and
NASCAR events across America.
 Along with their new 2013 Twisted Tea Party Tour sponsored by
Twisted Tea, the band also has an album release slated for next
spring.
 WHY BIG ENGINE?  This hot new band is the next big thing!
With their party rock anthems, catchy riffs, and twisted tea
parties - they have already made their mark in the biker market
and, as a matter of fact, all over the southeast – having ranked
#1 rock band across all genres in the state of Florida on
ReverbNation

24.  We will do a packaged wholesale of Big Engine‟s
album, Turn It On, to Victory dealerships across the
country. For every customer test-drive, customers
will get a FREE digital or disc copy of the Turn It On
PLUS a newly designed t-shirt with the Victory and
Big Engine brand combined.
 Check out our concept t-shirt design on the last slide!

25.  http://www.youtube.com/watch?v=zsVM
Gx6j0do