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Changing Profile of the Pig Iron Industry



                  What The Economic Downturn
                         Is Forcing The
                    Indian Pig Iron Industry
                             To Do


                            - and lessons for all industries


Prabhash Gokarn                 1           Head M&BD FAMD, Tata Steel
Changing Profile of the Pig Iron Industry




Prabhash Gokarn           2        Head M&BD FAMD, Tata Steel
Changing Profile of the Pig Iron Industry




Prabhash Gokarn           3        Head M&BD FAMD, Tata Steel
Changing Profile of the Pig Iron Industry




Prabhash Gokarn           4        Head M&BD FAMD, Tata Steel
Changing Profile of the Pig Iron Industry




                  Meltdown
                   of 2008




                       … and other changes in customer expectations


Prabhash Gokarn                   5             Head M&BD FAMD, Tata Steel
Changing Profile of the Pig Iron Industry




Prabhash Gokarn           6        Head M&BD FAMD, Tata Steel
Changing Profile of the Pig Iron Industry



              Increased Volatility in Prices


                                               Shorter cycles of
                                               higher variations




Prabhash Gokarn                          7     Head M&BD FAMD, Tata Steel
Changing Profile of the Pig Iron Industry




Prabhash Gokarn           8        Head M&BD FAMD, Tata Steel
Changing Profile of the Pig Iron Industry




Prabhash Gokarn           9        Head M&BD FAMD, Tata Steel
Changing Profile of the Pig Iron Industry




Prabhash Gokarn           10       Head M&BD FAMD, Tata Steel
Changing Profile of the Pig Iron Industry




                    The
                  Response




                             … and the challenges going forward


Prabhash Gokarn               11            Head M&BD FAMD, Tata Steel
Changing Profile of the Pig Iron Industry




                                          Operational
                                           Efficiency




Prabhash Gokarn           12       Head M&BD FAMD, Tata Steel
Changing Profile of the Pig Iron Industry



   But this makes the business

                  - Capital intensive

                  - Less Profitable

                  - More Vulnerable

   to market conditions and thus less viable.


Prabhash Gokarn                    13     Head M&BD FAMD, Tata Steel
Changing Profile of the Pig Iron Industry


   Go up the value chain

                  - low phos, low Si pig iron

                  - forward integration into
                          - Steel Making
                                                     Go up
                          - Spun Pipes               value
                          - Foundry                  chain




Prabhash Gokarn                   14            Head M&BD FAMD, Tata Steel
Changing Profile of the Pig Iron Industry




                    … affecting profitability of the business




Prabhash Gokarn             15              Head M&BD FAMD, Tata Steel
Changing Profile of the Pig Iron Industry


      RM
     secu
      rity




                                    Clamour
                                     for Ore
                                    Linkage



Prabhash Gokarn           16       Head M&BD FAMD, Tata Steel
Changing Profile of the Pig Iron Industry

  Lessons for all businesses :



          Secure                         Go up
                       Operational
           Raw                           value
                        Efficiency
         Materials                       chain




Prabhash Gokarn               17     Head M&BD FAMD, Tata Steel
Changing Profile of the Pig Iron Industry




      Background :       About Pig Iron
                               &
                     Indian Pig Iron Industry




Prabhash Gokarn                 18              Head M&BD FAMD, Tata Steel
Changing Profile of the Pig Iron Industry
    Pig Iron
    • Pig iron is crude form of iron which, after smelting from its ore, has
      been allowed to run off into channels and moulds to solidify in the
      form of ingots or 'pigs' of about 3 foot long and 3 – 4 inches thick. It
      is of varied composition, a typical grade of pig iron containing, in
      addition to iron, about 4 percent carbon and 2 percent silicon
      together with smaller amount of sulphur, manganese and
      phosphorus.
    • Some of this carbon is combined with iron; some of it is dissolved in
      the iron. If much of the carbon is combined, the metal has a light
      appearance and is known as 'White Pig Iron'. If majority of the
      carbon is merely dissolved or 'free', the metal appears grey and is
      known as 'Grey Pig Iron'.
    • Pig iron is not malleable or ductile. It cannot be mechanically
      worked or welded. It can only be used as feed for the production of
      cast iron. Pig iron forms the starting point for the manufacture of
      wrought iron and steel.


Prabhash Gokarn                           19                     Prabhash Gokarn 19
                                                           Head M&BD FAMD, Tata Steel
Changing Profile of the Pig Iron Industry
  Characteristics

    • Pig iron is broadly classified into two grades
      depending on the alumina-silica ratio. These are
      foundry grade and basic grade. Foundry grade pig
      iron is used to manufacture various types of iron
      castings and basic grade for steel making.
    • Low sulphur, low phosphorus pig iron finds
      extensive use in the foundry industry for the
      manufacture of Malleable Iron Castings and S.G.
      Iron Castings.

Prabhash Gokarn               20                Prabhash Gokarn 20
                                          Head M&BD FAMD, Tata Steel
Changing Profile of the Pig Iron Industry
    Market Analysis of Pig Iron
    Demand Analysis
    • Pig iron is consumed mainly by the iron foundry industry
      which serves as backbone of manufacturing and
      construction sectors. Therefore, demand for pig iron is
      associated with the growth of the iron foundry industry
                                6000




                                                                                                             4657




                                                                                                                                                                         4943
                                                                                                                                           4735
                                                                                                   3781




                                                                                                                                            4292
                                                                                                                                             4403
                                5000




                                                                                                                                 3058
                                                                                           3187
                                                                                                                                                                                    Consumption,




                                                                                                                       3194
                                                                                 2910
                                4000




                                                                     2378
                                3000
                                                                                                                                                                                    GAGR 10%

                                                           1652
                                       1703                                                                                                                                         Export
                                         1438
                                2000

                                1000                                                                                                                                                Import
                                   0
                                       1980-81
                                                 1990-91
                                                           1993-94
                                                                     1995-96
                                                                               1999-00
                                                                                         2000-01
                                                                                                   2001-02
                                                                                                             2002-03
                                                                                                                       2003-04
                                                                                                                                 2004-05
                                                                                                                                           2005-06
                                                                                                                                                     2006-07
                                                                                                                                                               2007-08
                                                                                                                                                                          2008-09
Prabhash Gokarn                            21                                                                                                    Prabhash Gokarn 21
                                                                                                                                           Head M&BD FAMD, Tata Steel
Changing Profile of the Pig Iron Industry
    Pig Iron Production
                              Pig Iron Production
    6000
               CAGR 11%                                   5285
                                                                               4704
                                                                                      4995
                                                                                             5284 5285
    5000
                                                   4091
                                                                 3768
    4000                                    3408
                                     3193                               3226
                              2873
    3000
                       2251
    2000   1438 1514

    1000

       0




       The compound average annual growth rate
       (CAGR) in pig
       iron consumption in the country over different
       time period
       is furnished in table-4.


Prabhash Gokarn                                                                                     22   Head M&BD FAMD, Tata Steel
Changing Profile of the Pig Iron Industry

Apparent Consumption & Exports of Pig Iron
    • The apparent consumption of pig iron has increased
      from 1.7 Mt in 1990-91 to 4.9 Mt in 2008-09 with an
      average annual growth of about 6 percent.
    • India has been a net exporter of pig iron since 1993-
      94.




Prabhash Gokarn                 23                 Prabhash Gokarn 23
                                             Head M&BD FAMD, Tata Steel
Changing Profile of the Pig Iron Industry
 Major Countries Where Indian Pig Iron Is Exported




    Major countries where India exported pig iron during recent years are; China,
      Indonesia, Japan, Korea, Malaysia, Singapore, Taiwan, Thailand and UAE.




Prabhash Gokarn                            24                       Prabhash Gokarn 24
                                                              Head M&BD FAMD, Tata Steel
Changing Profile of the Pig Iron Industry

 Pig Iron Consumption In India
    • Pig iron is being consumed by the foundry industry which is
      producing different varieties of iron cast products. These
      iron cast products are used in the manufacture of a number
      of machineries including automobiles under capital goods
      industry.
    • The Indian foundry industry ranks among the topmost in
      the world along with USA, China, Japan, Russia and
      Germany. In terms of number of units and the workforce
      employed, it stands next only to China.
    • There are about 4500 recognized foundry units of which
      around 90 percent are in the small scale sector. These
      foundry units are located in clusters in Batala, Jalandhar,
      Rajkot, Agra, Belgaum, Chennai, Coimbatore, Pune,
      Howrah, Kolhapur and Ludhiana.

Prabhash Gokarn                    25                   Prabhash Gokarn
                                                 Head M&BD FAMD, Tata Steel
Changing Profile of the Pig Iron Industry
    Export Potential

    • Japan, Republic of Korea, Taiwan, Thailand,
      Indonesia and Malaysia are major importers of
      pig iron.
    • Exports of pig iron from India have been
      ranging from about 6 percent to 18 percent of
      apparent consumption during the recent past.




Prabhash Gokarn             26               Prabhash Gokarn 26
                                       Head M&BD FAMD, Tata Steel
Changing Profile of the Pig Iron Industry
    Demand in India – region wise
    • The region-wise demand for pig iron is governed by the
      presence of foundry industry and their operating capacity in
      these regions. Foundry units are developed in clusters in
      various states since inception in India and the demand for pig
      iron in these regions is attributed to these clusters of
      foundries.




Prabhash Gokarn                      27                   Prabhash Gokarn 27
                                                    Head M&BD FAMD, Tata Steel
Changing Profile of the Pig Iron Industry

    Supply Scenario
    • Presently, there are numbers of pig iron producers in the
      secondary sector in the country. A few of these secondary
      units are not operating due to various reasons whereas a
      few pig iron producing units are under execution.
    • The producer like NINL and a few small pig iron producers
      are planning to install downstream facilities to produce
      steel products.
    • Further, Integrated Steel Plants viz. BSP, DSP, RSP, BSL, ISP
      and RINL in primary sector also produce pig iron for sale
      after meeting their captive requirement of hot metal for
      steel making. However, presently the integrated steel
      plants are left with only a small quantum of pig iron for
      sale.


Prabhash Gokarn                      28                   Prabhash Gokarn 28
                                                    Head M&BD FAMD, Tata Steel
Changing Profile of the Pig Iron Industry
    Main Producers of Pig Iron




Prabhash Gokarn             29           Prabhash Gokarn 29
                                   Head M&BD FAMD, Tata Steel
Changing Profile of the Pig Iron Industry
 Production Outlook for Pig Iron
 • In the recent years, share of secondary producers in production of pig iron has
   increased and has already achieved more than 85 percent during 2008-09 while
   that of primary producers has been declining.
 • The major contributor towards production of pig iron in India in the secondary
   sector are Nilanchal Ispat Nigam Ltd., Jayaswal Nicco Ltd., Usha Martin Ltd, Tata
   Metallics Ltd., Sesa Industries Ltd., Southern Iron & Steel Company Ltd., Kirlosar
   Ferrous Industries Ltd., Kalyani Ferrous Industries Ltd., Electrosteel Castings Ltd.
 • Presently, total installed capacity of pig iron from secondary sector is assessed as
   about 6.5Mt.
 • Capacity utilization of secondary producers of pig iron is estimated as about 72
   percent during 2008-09. Most of the merchant pig iron producers do not have
   captive coke ovens and as such they have to depend on the metallurgical coke
   available in the open market. Thus the availability of metallurgical coke is a major
   constraint in the utilization of their full capacity.



Prabhash Gokarn                             30                       Prabhash Gokarn 30
                                                               Head M&BD FAMD, Tata Steel
Changing Profile of the Pig Iron Industry
Projected Availability of Pig Iron (In '000 tons)
    Availability                 2011-12            2016-17
    Primary Producers            1000               1000
    Secondary Producers          4880               5200
    Total                        5880               6200

 • The projected availability of pig iron for the milestone years 2011-12 and
   2016-17 are of the order of 5.9 Mt and 6.2 Mt respectively. In view of
   the expected growth potential of capital goods and automotive industry
   in India, the demand is expected to surpass the supply of pig iron the
   Indian foundry industry is geared up to utilize the immense opportunity
   of becoming an Asian hub for supply of high quality castings for
   automotive, auto ancillary and other capital goods industries.
 • The quality of castings mainly depends upon the pig iron quality,
   therefore the pig iron producers need to pay attention on supply of
   suitable foundry grade pig iron to ensure that the foundry products are
   globally competitive with respect to quality and cost.


Prabhash Gokarn                         31                          Prabhash Gokarn 31
                                                              Head M&BD FAMD, Tata Steel

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Changing Profile Of Pig Iron Industry & Lessons For All Industries Gokarn

  • 1. Changing Profile of the Pig Iron Industry What The Economic Downturn Is Forcing The Indian Pig Iron Industry To Do - and lessons for all industries Prabhash Gokarn 1 Head M&BD FAMD, Tata Steel
  • 2. Changing Profile of the Pig Iron Industry Prabhash Gokarn 2 Head M&BD FAMD, Tata Steel
  • 3. Changing Profile of the Pig Iron Industry Prabhash Gokarn 3 Head M&BD FAMD, Tata Steel
  • 4. Changing Profile of the Pig Iron Industry Prabhash Gokarn 4 Head M&BD FAMD, Tata Steel
  • 5. Changing Profile of the Pig Iron Industry Meltdown of 2008 … and other changes in customer expectations Prabhash Gokarn 5 Head M&BD FAMD, Tata Steel
  • 6. Changing Profile of the Pig Iron Industry Prabhash Gokarn 6 Head M&BD FAMD, Tata Steel
  • 7. Changing Profile of the Pig Iron Industry Increased Volatility in Prices Shorter cycles of higher variations Prabhash Gokarn 7 Head M&BD FAMD, Tata Steel
  • 8. Changing Profile of the Pig Iron Industry Prabhash Gokarn 8 Head M&BD FAMD, Tata Steel
  • 9. Changing Profile of the Pig Iron Industry Prabhash Gokarn 9 Head M&BD FAMD, Tata Steel
  • 10. Changing Profile of the Pig Iron Industry Prabhash Gokarn 10 Head M&BD FAMD, Tata Steel
  • 11. Changing Profile of the Pig Iron Industry The Response … and the challenges going forward Prabhash Gokarn 11 Head M&BD FAMD, Tata Steel
  • 12. Changing Profile of the Pig Iron Industry Operational Efficiency Prabhash Gokarn 12 Head M&BD FAMD, Tata Steel
  • 13. Changing Profile of the Pig Iron Industry But this makes the business - Capital intensive - Less Profitable - More Vulnerable to market conditions and thus less viable. Prabhash Gokarn 13 Head M&BD FAMD, Tata Steel
  • 14. Changing Profile of the Pig Iron Industry Go up the value chain - low phos, low Si pig iron - forward integration into - Steel Making Go up - Spun Pipes value - Foundry chain Prabhash Gokarn 14 Head M&BD FAMD, Tata Steel
  • 15. Changing Profile of the Pig Iron Industry … affecting profitability of the business Prabhash Gokarn 15 Head M&BD FAMD, Tata Steel
  • 16. Changing Profile of the Pig Iron Industry RM secu rity Clamour for Ore Linkage Prabhash Gokarn 16 Head M&BD FAMD, Tata Steel
  • 17. Changing Profile of the Pig Iron Industry Lessons for all businesses : Secure Go up Operational Raw value Efficiency Materials chain Prabhash Gokarn 17 Head M&BD FAMD, Tata Steel
  • 18. Changing Profile of the Pig Iron Industry Background : About Pig Iron & Indian Pig Iron Industry Prabhash Gokarn 18 Head M&BD FAMD, Tata Steel
  • 19. Changing Profile of the Pig Iron Industry Pig Iron • Pig iron is crude form of iron which, after smelting from its ore, has been allowed to run off into channels and moulds to solidify in the form of ingots or 'pigs' of about 3 foot long and 3 – 4 inches thick. It is of varied composition, a typical grade of pig iron containing, in addition to iron, about 4 percent carbon and 2 percent silicon together with smaller amount of sulphur, manganese and phosphorus. • Some of this carbon is combined with iron; some of it is dissolved in the iron. If much of the carbon is combined, the metal has a light appearance and is known as 'White Pig Iron'. If majority of the carbon is merely dissolved or 'free', the metal appears grey and is known as 'Grey Pig Iron'. • Pig iron is not malleable or ductile. It cannot be mechanically worked or welded. It can only be used as feed for the production of cast iron. Pig iron forms the starting point for the manufacture of wrought iron and steel. Prabhash Gokarn 19 Prabhash Gokarn 19 Head M&BD FAMD, Tata Steel
  • 20. Changing Profile of the Pig Iron Industry Characteristics • Pig iron is broadly classified into two grades depending on the alumina-silica ratio. These are foundry grade and basic grade. Foundry grade pig iron is used to manufacture various types of iron castings and basic grade for steel making. • Low sulphur, low phosphorus pig iron finds extensive use in the foundry industry for the manufacture of Malleable Iron Castings and S.G. Iron Castings. Prabhash Gokarn 20 Prabhash Gokarn 20 Head M&BD FAMD, Tata Steel
  • 21. Changing Profile of the Pig Iron Industry Market Analysis of Pig Iron Demand Analysis • Pig iron is consumed mainly by the iron foundry industry which serves as backbone of manufacturing and construction sectors. Therefore, demand for pig iron is associated with the growth of the iron foundry industry 6000 4657 4943 4735 3781 4292 4403 5000 3058 3187 Consumption, 3194 2910 4000 2378 3000 GAGR 10% 1652 1703 Export 1438 2000 1000 Import 0 1980-81 1990-91 1993-94 1995-96 1999-00 2000-01 2001-02 2002-03 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09 Prabhash Gokarn 21 Prabhash Gokarn 21 Head M&BD FAMD, Tata Steel
  • 22. Changing Profile of the Pig Iron Industry Pig Iron Production Pig Iron Production 6000 CAGR 11% 5285 4704 4995 5284 5285 5000 4091 3768 4000 3408 3193 3226 2873 3000 2251 2000 1438 1514 1000 0 The compound average annual growth rate (CAGR) in pig iron consumption in the country over different time period is furnished in table-4. Prabhash Gokarn 22 Head M&BD FAMD, Tata Steel
  • 23. Changing Profile of the Pig Iron Industry Apparent Consumption & Exports of Pig Iron • The apparent consumption of pig iron has increased from 1.7 Mt in 1990-91 to 4.9 Mt in 2008-09 with an average annual growth of about 6 percent. • India has been a net exporter of pig iron since 1993- 94. Prabhash Gokarn 23 Prabhash Gokarn 23 Head M&BD FAMD, Tata Steel
  • 24. Changing Profile of the Pig Iron Industry Major Countries Where Indian Pig Iron Is Exported Major countries where India exported pig iron during recent years are; China, Indonesia, Japan, Korea, Malaysia, Singapore, Taiwan, Thailand and UAE. Prabhash Gokarn 24 Prabhash Gokarn 24 Head M&BD FAMD, Tata Steel
  • 25. Changing Profile of the Pig Iron Industry Pig Iron Consumption In India • Pig iron is being consumed by the foundry industry which is producing different varieties of iron cast products. These iron cast products are used in the manufacture of a number of machineries including automobiles under capital goods industry. • The Indian foundry industry ranks among the topmost in the world along with USA, China, Japan, Russia and Germany. In terms of number of units and the workforce employed, it stands next only to China. • There are about 4500 recognized foundry units of which around 90 percent are in the small scale sector. These foundry units are located in clusters in Batala, Jalandhar, Rajkot, Agra, Belgaum, Chennai, Coimbatore, Pune, Howrah, Kolhapur and Ludhiana. Prabhash Gokarn 25 Prabhash Gokarn Head M&BD FAMD, Tata Steel
  • 26. Changing Profile of the Pig Iron Industry Export Potential • Japan, Republic of Korea, Taiwan, Thailand, Indonesia and Malaysia are major importers of pig iron. • Exports of pig iron from India have been ranging from about 6 percent to 18 percent of apparent consumption during the recent past. Prabhash Gokarn 26 Prabhash Gokarn 26 Head M&BD FAMD, Tata Steel
  • 27. Changing Profile of the Pig Iron Industry Demand in India – region wise • The region-wise demand for pig iron is governed by the presence of foundry industry and their operating capacity in these regions. Foundry units are developed in clusters in various states since inception in India and the demand for pig iron in these regions is attributed to these clusters of foundries. Prabhash Gokarn 27 Prabhash Gokarn 27 Head M&BD FAMD, Tata Steel
  • 28. Changing Profile of the Pig Iron Industry Supply Scenario • Presently, there are numbers of pig iron producers in the secondary sector in the country. A few of these secondary units are not operating due to various reasons whereas a few pig iron producing units are under execution. • The producer like NINL and a few small pig iron producers are planning to install downstream facilities to produce steel products. • Further, Integrated Steel Plants viz. BSP, DSP, RSP, BSL, ISP and RINL in primary sector also produce pig iron for sale after meeting their captive requirement of hot metal for steel making. However, presently the integrated steel plants are left with only a small quantum of pig iron for sale. Prabhash Gokarn 28 Prabhash Gokarn 28 Head M&BD FAMD, Tata Steel
  • 29. Changing Profile of the Pig Iron Industry Main Producers of Pig Iron Prabhash Gokarn 29 Prabhash Gokarn 29 Head M&BD FAMD, Tata Steel
  • 30. Changing Profile of the Pig Iron Industry Production Outlook for Pig Iron • In the recent years, share of secondary producers in production of pig iron has increased and has already achieved more than 85 percent during 2008-09 while that of primary producers has been declining. • The major contributor towards production of pig iron in India in the secondary sector are Nilanchal Ispat Nigam Ltd., Jayaswal Nicco Ltd., Usha Martin Ltd, Tata Metallics Ltd., Sesa Industries Ltd., Southern Iron & Steel Company Ltd., Kirlosar Ferrous Industries Ltd., Kalyani Ferrous Industries Ltd., Electrosteel Castings Ltd. • Presently, total installed capacity of pig iron from secondary sector is assessed as about 6.5Mt. • Capacity utilization of secondary producers of pig iron is estimated as about 72 percent during 2008-09. Most of the merchant pig iron producers do not have captive coke ovens and as such they have to depend on the metallurgical coke available in the open market. Thus the availability of metallurgical coke is a major constraint in the utilization of their full capacity. Prabhash Gokarn 30 Prabhash Gokarn 30 Head M&BD FAMD, Tata Steel
  • 31. Changing Profile of the Pig Iron Industry Projected Availability of Pig Iron (In '000 tons) Availability 2011-12 2016-17 Primary Producers 1000 1000 Secondary Producers 4880 5200 Total 5880 6200 • The projected availability of pig iron for the milestone years 2011-12 and 2016-17 are of the order of 5.9 Mt and 6.2 Mt respectively. In view of the expected growth potential of capital goods and automotive industry in India, the demand is expected to surpass the supply of pig iron the Indian foundry industry is geared up to utilize the immense opportunity of becoming an Asian hub for supply of high quality castings for automotive, auto ancillary and other capital goods industries. • The quality of castings mainly depends upon the pig iron quality, therefore the pig iron producers need to pay attention on supply of suitable foundry grade pig iron to ensure that the foundry products are globally competitive with respect to quality and cost. Prabhash Gokarn 31 Prabhash Gokarn 31 Head M&BD FAMD, Tata Steel