Change Redux
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The document discusses changes that have occurred in advertising and marketing. It notes that advertising has become fragmented across many channels and that tactics often trumped strategy. However, it argues that two things will remain important: brands and design. It advocates an approach that blends public relations and design creativity with sharing experiences worth spreading through both paid and earned media channels.
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Change Redux
- 1. ilver bullet there’s not one. o2ideas Monday, March 23, 2009
- 2. what we’re going to cover: o2ideas Monday, March 23, 2009
- 3. what we’re going to cover: 1. What’s changed o2ideas Monday, March 23, 2009
- 4. what we’re going to cover: 1. What’s changed 2.Don’t say adv***ising o2ideas Monday, March 23, 2009
- 5. what we’re going to cover: 1. What’s changed 2.Don’t say adv***ising 3.Where are we going o2ideas Monday, March 23, 2009
- 6. o2ideas Monday, March 23, 2009
- 7. “The ______ is dead.” o2ideas Monday, March 23, 2009
- 8. o2ideas Monday, March 23, 2009
- 9. o2ideas Monday, March 23, 2009
- 10. o2ideas Monday, March 23, 2009
- 11. o2ideas Monday, March 23, 2009
- 12. o2ideas Monday, March 23, 2009
- 13. Media Fragmentation o2ideas Monday, March 23, 2009
- 14. Consumer o2ideas Monday, March 23, 2009
- 15. radio tv Consumer print o2ideas Monday, March 23, 2009
- 16. Consumer o2ideas Monday, March 23, 2009
- 17. Consumer o2ideas Monday, March 23, 2009
- 18. o2ideas Monday, March 23, 2009
- 19. Consistency o2ideas Monday, March 23, 2009
- 20. o2ideas Monday, March 23, 2009
- 21. EMOTIONAL & RATIONAL o2ideas Monday, March 23, 2009
- 22. o2ideas Monday, March 23, 2009
- 23. o2ideas Monday, March 23, 2009
- 24. o2ideas Monday, March 23, 2009
- 25. o2ideas Monday, March 23, 2009
- 26. o2ideas Monday, March 23, 2009
- 27. advertising became a dirty word o2ideas Monday, March 23, 2009
- 28. o2ideas Monday, March 23, 2009
- 29. Interactive o2ideas Monday, March 23, 2009
- 30. loading o2ideas Monday, March 23, 2009
- 31. o2ideas Monday, March 23, 2009
- 32. Guerilla o2ideas Monday, March 23, 2009
- 33. o2ideas Monday, March 23, 2009
- 34. o2ideas Monday, March 23, 2009
- 35. Viral o2ideas Monday, March 23, 2009
- 36. o2ideas Monday, March 23, 2009
- 37. o2ideas Monday, March 23, 2009
- 38. o2ideas Monday, March 23, 2009
- 39. o2ideas Monday, March 23, 2009
- 40. Social Media o2ideas Monday, March 23, 2009
- 41. o2ideas Monday, March 23, 2009
- 42. o2ideas Monday, March 23, 2009
- 43. tactics trumped strategy o2ideas Monday, March 23, 2009
- 44. o2ideas Monday, March 23, 2009
- 45. 2 things will never cease to be important: o2ideas Monday, March 23, 2009
- 46. o2ideas Monday, March 23, 2009
- 47. 1 Brand o2ideas Monday, March 23, 2009
- 48. o2ideas Monday, March 23, 2009
- 49. What is a brand? o2ideas Monday, March 23, 2009
- 50. o2ideas Monday, March 23, 2009
- 51. a brand is not a logo. o2ideas Monday, March 23, 2009
- 52. a brand is not a logo. a brand is not a corporate identity. o2ideas Monday, March 23, 2009
- 53. a brand is not a logo. a brand is not a corporate identity. a brand is not a product. –The Brand Gap o2ideas Monday, March 23, 2009
- 54. o2ideas Monday, March 23, 2009
- 55. an intangible, emotional relationship that people develop with a product, service or company over time. o2ideas Monday, March 23, 2009
- 56. o2ideas Monday, March 23, 2009
- 57. collectively, what people say, feel and think about a particular product, service or company. –Hello Viking o2ideas Monday, March 23, 2009
- 58. o2ideas Monday, March 23, 2009
- 59. a brand is emotion o2ideas Monday, March 23, 2009
- 60. Ralph Lauren: Faded Glory: o2ideas Monday, March 23, 2009
- 61. Ralph Lauren: Faded Glory: $55 o2ideas Monday, March 23, 2009
- 62. Ralph Lauren: Faded Glory: $55 $5 o2ideas Monday, March 23, 2009
- 63. Ralph Lauren: Faded Glory: $55 $5 o2ideas Monday, March 23, 2009
- 64. o2ideas Monday, March 23, 2009
- 65. A brand isn’t what you say it is. It’s what your customers say it is. –The Brand Gap o2ideas Monday, March 23, 2009
- 66. o2ideas Monday, March 23, 2009
- 67. If you don’t define your brand, someone else will. o2ideas Monday, March 23, 2009
- 68. 2 o2ideas Monday, March 23, 2009
- 69. 2 Design o2ideas Monday, March 23, 2009
- 70. o2ideas Monday, March 23, 2009
- 71. design creates emotion o2ideas Monday, March 23, 2009
- 72. o2ideas Monday, March 23, 2009
- 73. o2ideas Monday, March 23, 2009
- 74. o2ideas Monday, March 23, 2009
- 75. o2ideas Monday, March 23, 2009
- 76. o2ideas Monday, March 23, 2009
- 77. o2ideas Monday, March 23, 2009
- 78. ok, smarty pants, how do you build a brand without advertising? o2ideas Monday, March 23, 2009
- 79. o2ideas Monday, March 23, 2009
- 80. o2ideas Monday, March 23, 2009
- 81. The blending of PR and design is the future of marketing. o2ideas Monday, March 23, 2009
- 82. o2ideas Monday, March 23, 2009
- 83. strategy + creativity + freeness o2ideas Monday, March 23, 2009
- 84. o2ideas Monday, March 23, 2009
- 85. Create experiences worth sharing. Don't make ads, make news. –Bob Thacker o2ideas Monday, March 23, 2009
- 86. –Paul Isakson o2ideas Monday, March 23, 2009
- 87. More and more I'm becoming convinced this is the only way most companies should look at social media from a marketing perspective. Quit trying to quot;join the conversation.quot; Stop trying to be everyone's friend. Don't shove your marketing messages at people. Just listen to what people are saying about your product or service and apply what you learn to making it better. The same goes for your marketing. Make it worth talking about. –Paul Isakson o2ideas Monday, March 23, 2009
- 88. Make brands famous. o2ideas Monday, March 23, 2009
- 89. Make brands famous. –Alex Bogusky o2ideas Monday, March 23, 2009
- 90. o2ideas Monday, March 23, 2009
- 91. o2ideas Monday, March 23, 2009
- 92. the tv spot isn’t dead print isn’t dead radio isn’t dead flash isn’t dead dreamweaver isn’t dead viral marketing isn’t dead MySpace might be dead Advertising isn’t dead branding isn’t dead the ad agency isn’t dead o2ideas Monday, March 23, 2009
- 93. the way we’ve always done it is dead o2ideas Monday, March 23, 2009
- 94. o2ideas Monday, March 23, 2009
- 95. tv radio print outdoor o2ideas Monday, March 23, 2009
- 96. tv radio print outdoor then we’ll do pr, web and media ideas o2ideas Monday, March 23, 2009
- 97. tv radio pr print web outdoor design then we’ll do pr, web and media ideas o2ideas Monday, March 23, 2009
- 98. tv radio pr print web outdoor design consider then we’ll do potential pr, web and paid media media ideas channels to support o2ideas Monday, March 23, 2009
- 99. o2ideas Monday, March 23, 2009
- 100. start acting like it’s your money. o2ideas Monday, March 23, 2009
- 101. thank you o2ideas Monday, March 23, 2009