1. Change Of Market Leaders In Sweden’s Wood Machinery Market
The Swedish market for wood
machines stayed strong in the
first half of this year but the big
machinery producers are
missing market share.
Sales of wood machines in
Sweden attained a record high
in 2011. Official statistics show
that 398 new forwarders were
saved in the country that year.
There are no same figures for
harvesters but producers report
that these machines also hit a
new sales record.
Logically, sales should fall sharply in 2012, which falls between the previous record year and the
world’s biggest forestry fair next year, Elmia Wood 5-8 June 2013. However, the first seven months
of this year outshone all prospects with 177 newly saved forwarders. With the exception of last
year, so many machines have not been sold since 2007.
Ponsse is one of this year’s victors along with Rottne and EcoLog. In a country where John Deere
and Komatsu have been the traditional market leaders, a number of the smaller producers are now
making strong gains. John Deere is still at the forefront with 55 listed forwarders compared with 80
in the first half of 2011. The company’s market share has fallen from 44.5 to 31.1 per cent. The
biggest decrease came from last year’s number two, Komatsu Forest, which supplied 29 forwarders
up to August. This reflects a fall in market share from 21.9 to 16.4 per cent. Komatsu has now been
overtaken by both Ponsse and Rottne.
Ponsse has had a strong position in Sweden for some years now but lost a lot of ground last year
by choosing to prioritise else markets. Market shares for forwarders in Sweden 2012
http://www.machineryfromturkey.com/change-market-leaders-swedens-wood-machinery-market/

2. http://www.machineryfromturkey.com/change-market-leaders-swedens-wood-machinery-market/