The document discusses the challenges of public relations for sustainable tourism. It defines sustainable tourism as travel that directly benefits local people, saves resources, and allows tourists to experience natural environments. Some challenges include addressing greenwashing, transparency, and explaining the vague concept of sustainability. The document recommends managing stakeholders, combining forces with others, engaging in dialogue, being transparent, clearly defining sustainability, and embracing it as an ongoing process to overcome these challenges.
Social media & public relations power point (ncfpd 2009)Karen Freberg
This presentation was for the National Center for Food Protection and Defense (NCFPD) as a social media training tool for professionals and researchers in social media.
Abstract
The need for strategic thinking in destination branding has been demanded regarding the challenges tourism destinations are facing nowadays, such as at the digital level. The utilization of Information Communication Technology by tourism destinations, when well-articulated with a destination branding strategy, could be a driving force to improve their strategic positioning, competitiveness, and to optimise the benefits they derive from tourism. The aim of this paper is to explore developments in branding Portugal as a tourism destination, namely what the online tourism promotional material is saying about the country. We intend to contribute to the discussion concerning the best strategies for Destination Portugal.
INTERNATIONAL CONFERENCE: SUSTAINABILITY ISSUES AND CHALLENGES IN TOURISM
3-5 October 2013, Istanbul, Turkey
http://www.butrmconferences.org/
Travel industry is particularly affected by changes in consumer’s decisional process. This presentation proposes a diagnostic and recommendations for travel and tourism industry managers.
An Introduction to "Satellite Marketing: Using Social Media to Create Engagement." a book by Kevin Popovic. Learn more at http://satellitemarketing.com.
Social media & public relations power point (ncfpd 2009)Karen Freberg
This presentation was for the National Center for Food Protection and Defense (NCFPD) as a social media training tool for professionals and researchers in social media.
Abstract
The need for strategic thinking in destination branding has been demanded regarding the challenges tourism destinations are facing nowadays, such as at the digital level. The utilization of Information Communication Technology by tourism destinations, when well-articulated with a destination branding strategy, could be a driving force to improve their strategic positioning, competitiveness, and to optimise the benefits they derive from tourism. The aim of this paper is to explore developments in branding Portugal as a tourism destination, namely what the online tourism promotional material is saying about the country. We intend to contribute to the discussion concerning the best strategies for Destination Portugal.
INTERNATIONAL CONFERENCE: SUSTAINABILITY ISSUES AND CHALLENGES IN TOURISM
3-5 October 2013, Istanbul, Turkey
http://www.butrmconferences.org/
Travel industry is particularly affected by changes in consumer’s decisional process. This presentation proposes a diagnostic and recommendations for travel and tourism industry managers.
An Introduction to "Satellite Marketing: Using Social Media to Create Engagement." a book by Kevin Popovic. Learn more at http://satellitemarketing.com.
Case Study: How to successfully self distribute your indie movieAndreas Jaritz
This is a comprehensive case study about the production and hybrid distribution strategy of our first feature length and 11-times internationally awarded documentary The Old, the Young & the Sea. How to sell your indie movie with self distribution. Learn how we leveraged social media, worked with brands and created our own limited theatrical release
The Old, the Young & the Sea - Surf Documentary Project Presentation, Photo S...Andreas Jaritz
Project Presentation
From Hossegor to Ericeira: A team of cinematographers, photographers and storytellers go on a 16 week journey along the European surf coast in two old VW buses. Outcome: A movie about surf and life in Europe.
THE OLD, THE YOUNG & THE SEA will be released 2013!
Follow us on our trip -> facebook.com/TheOldTheYoungTheSea
More info and photos: oldyoungsea.com
Intensivworkshop auf der FH Campus 02 zum Theme Facebook und Facebook Redaktionsmanagement. Tipps & Tricks rund um das Redaktionsmanagement auf Facebook, Content Strategien, DOs & Don'ts.
Präsefolien zum Proseminar "Social Media - Chancen und Potentiale für die Organisationskommunikation", Universität Klagenfurt, Medien und Kommunikationswissenschaft
Präsefolien zum Proseminar "Social Media - Chancen und Potentiale für die Organisationskommunikation", Universität Klagenfurt, Medien und Kommunikationswissenschaft
Präsefolien zum Proseminar "Social Media - Chancen und Potentiale für die Organisationskommunikation", Universität Klagenfurt, Medien & Kommunikationswissenschaften
During the coldest months, Italy transforms into a winter wonderland, providing visitors with a very unique experience. From the Settimana Bianca ski event to the lively Carnevale celebrations, Italy's winter festivities provide something for everyone. Enjoy hot cocoa, eat hearty comfort foods, and buy during winter deals. Explore the country's rich cultural past by participating in Settimana Bianca, and Carnevale, sipping hot chocolate, shopping during winter deals, and indulging in winter comfort foods. Visit our website https://timeforsicily.com/ for more information.
Wayanad-The-Touristry-Heaven to the tour.pptxcosmo-soil
Wayanad, nestled in Kerala's Western Ghats, is a lush paradise renowned for its scenic landscapes, rich biodiversity, and cultural heritage. From trekking Chembra Peak to exploring ancient Edakkal Caves, Wayanad offers thrilling adventures and serene experiences. Its vibrant economy, driven by agriculture and tourism, highlights a harmonious blend of nature, tradition, and modernity.
Hidden Gems of Europe - DISCOVERING THE CONTINENT'S BEST-KEPT SECRETSKamil Uğraş TÜRKOĞLU
Europe, continent rich in history, culture, and natural beauty, is often synonymous with famous cities like Paris, Rome, and London. These iconic destinations attract millions of tourists every year, captivating them with their renowned landmarks, vibrant culture, and bustling urban life. However, beyond these well-trodden paths lie countless hidden gems waiting to be discovered. These lesser-known destinations offer unique experiences, authentic encounters, and breathtaking landscapes that often surpass the allure of their famous counterparts.
In "Hidden Gems of Europe," we embark on a journey to uncover these secret spots, exploring the heart and soul of Europe through its quaint villages, charming towns, and secluded natural wonders. This book aims to inspire travelers to look beyond the obvious and venture into the lesser-explored corners of the continent, where true adventure and discovery await.
BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. Get information in this PDF and simplyfy your visa process.
How To Talk To a Live Person at American Airlinesflyn goo
This page by FlynGoo can become your ultimate guide to connecting with a live person at American Airlines. Have you ever felt lost in the automated maze of customer service menus? FlynGoo is here to rescue you from endless phone trees and automated responses. With just a click or a call to a specific number, we ensure you get the human touch you deserve. No more frustration, no more waiting on hold - we simplify the process, making your travel experience smoother and more enjoyable.
Assessing the Influence of Transportation on the Tourism Industry in Nigeriagsochially
This research dissertation investigates the complex interplay between transportation and the tourism industry in Nigeria, aiming to unravel critical insights that contribute to the enhancement of the overall tourist experience. The study employs a multi-faceted approach, literature review establishes a robust theoretical framework, incorporating The Service Quality and Satisfaction Theory to guide the research questions and hypotheses.
The methodology involves the distribution of a structured questionnaire, ensuring a representative sample and facilitating a comprehensive analysis of the gathered data.
Key findings include the nuanced perceptions of transportation infrastructure adequacy, safety and security concerns, financial influences on travel decisions, and the cultural and ecological impacts of transportation choices. These findings culminate in a comprehensive set of recommendations for policymakers and practitioners in the Nigerian tourism industry. The findings contribute to the existing literature by providing actionable insights for policymakers, stakeholders, and researchers in the Nigerian tourism sector.
The recommendations encompass gender-sensitive planning, infrastructure enhancements, safety measures, and strategic interventions to address financial constraints, ensuring a holistic and sustainable development of the tourism industry in Nigeria.
Author: Imafidon Osademwingie Martins
Antarctica- Icy wilderness of extremes and wondertahreemzahra82
In this presentation, we delve into the captivating realm of Antarctica, Earth's southernmost continent. This icy wilderness stands as a testament to extremes, with record-breaking cold temperatures and vast expanses of pristine ice. Antarctica's landscape is dominated by towering glaciers, colossal icebergs, and expansive ice shelves. Yet, amidst this frozen expanse, a rich tapestry of unique wildlife thrives, including penguins, seals, and seabirds, all finely attuned to survive in this harsh environment. Beyond its natural wonders, Antarctica also serves as a vital hub for scientific exploration, providing invaluable insights into climate change and the Earth's history
The Power of a Glamping Go-To-Market Accelerator Plan.pptxRezStream
Unlock the secrets to success with our comprehensive 8-Step Glamping Accelerator Go-To-Market Plan! Watch our FREE webinar, where you'll receive expert guidance and invaluable insights on every aspect of launching and growing your glamping business.
Case Study: How to successfully self distribute your indie movieAndreas Jaritz
This is a comprehensive case study about the production and hybrid distribution strategy of our first feature length and 11-times internationally awarded documentary The Old, the Young & the Sea. How to sell your indie movie with self distribution. Learn how we leveraged social media, worked with brands and created our own limited theatrical release
The Old, the Young & the Sea - Surf Documentary Project Presentation, Photo S...Andreas Jaritz
Project Presentation
From Hossegor to Ericeira: A team of cinematographers, photographers and storytellers go on a 16 week journey along the European surf coast in two old VW buses. Outcome: A movie about surf and life in Europe.
THE OLD, THE YOUNG & THE SEA will be released 2013!
Follow us on our trip -> facebook.com/TheOldTheYoungTheSea
More info and photos: oldyoungsea.com
Intensivworkshop auf der FH Campus 02 zum Theme Facebook und Facebook Redaktionsmanagement. Tipps & Tricks rund um das Redaktionsmanagement auf Facebook, Content Strategien, DOs & Don'ts.
Präsefolien zum Proseminar "Social Media - Chancen und Potentiale für die Organisationskommunikation", Universität Klagenfurt, Medien und Kommunikationswissenschaft
Präsefolien zum Proseminar "Social Media - Chancen und Potentiale für die Organisationskommunikation", Universität Klagenfurt, Medien und Kommunikationswissenschaft
Präsefolien zum Proseminar "Social Media - Chancen und Potentiale für die Organisationskommunikation", Universität Klagenfurt, Medien & Kommunikationswissenschaften
During the coldest months, Italy transforms into a winter wonderland, providing visitors with a very unique experience. From the Settimana Bianca ski event to the lively Carnevale celebrations, Italy's winter festivities provide something for everyone. Enjoy hot cocoa, eat hearty comfort foods, and buy during winter deals. Explore the country's rich cultural past by participating in Settimana Bianca, and Carnevale, sipping hot chocolate, shopping during winter deals, and indulging in winter comfort foods. Visit our website https://timeforsicily.com/ for more information.
Wayanad-The-Touristry-Heaven to the tour.pptxcosmo-soil
Wayanad, nestled in Kerala's Western Ghats, is a lush paradise renowned for its scenic landscapes, rich biodiversity, and cultural heritage. From trekking Chembra Peak to exploring ancient Edakkal Caves, Wayanad offers thrilling adventures and serene experiences. Its vibrant economy, driven by agriculture and tourism, highlights a harmonious blend of nature, tradition, and modernity.
Hidden Gems of Europe - DISCOVERING THE CONTINENT'S BEST-KEPT SECRETSKamil Uğraş TÜRKOĞLU
Europe, continent rich in history, culture, and natural beauty, is often synonymous with famous cities like Paris, Rome, and London. These iconic destinations attract millions of tourists every year, captivating them with their renowned landmarks, vibrant culture, and bustling urban life. However, beyond these well-trodden paths lie countless hidden gems waiting to be discovered. These lesser-known destinations offer unique experiences, authentic encounters, and breathtaking landscapes that often surpass the allure of their famous counterparts.
In "Hidden Gems of Europe," we embark on a journey to uncover these secret spots, exploring the heart and soul of Europe through its quaint villages, charming towns, and secluded natural wonders. This book aims to inspire travelers to look beyond the obvious and venture into the lesser-explored corners of the continent, where true adventure and discovery await.
BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. Get information in this PDF and simplyfy your visa process.
How To Talk To a Live Person at American Airlinesflyn goo
This page by FlynGoo can become your ultimate guide to connecting with a live person at American Airlines. Have you ever felt lost in the automated maze of customer service menus? FlynGoo is here to rescue you from endless phone trees and automated responses. With just a click or a call to a specific number, we ensure you get the human touch you deserve. No more frustration, no more waiting on hold - we simplify the process, making your travel experience smoother and more enjoyable.
Assessing the Influence of Transportation on the Tourism Industry in Nigeriagsochially
This research dissertation investigates the complex interplay between transportation and the tourism industry in Nigeria, aiming to unravel critical insights that contribute to the enhancement of the overall tourist experience. The study employs a multi-faceted approach, literature review establishes a robust theoretical framework, incorporating The Service Quality and Satisfaction Theory to guide the research questions and hypotheses.
The methodology involves the distribution of a structured questionnaire, ensuring a representative sample and facilitating a comprehensive analysis of the gathered data.
Key findings include the nuanced perceptions of transportation infrastructure adequacy, safety and security concerns, financial influences on travel decisions, and the cultural and ecological impacts of transportation choices. These findings culminate in a comprehensive set of recommendations for policymakers and practitioners in the Nigerian tourism industry. The findings contribute to the existing literature by providing actionable insights for policymakers, stakeholders, and researchers in the Nigerian tourism sector.
The recommendations encompass gender-sensitive planning, infrastructure enhancements, safety measures, and strategic interventions to address financial constraints, ensuring a holistic and sustainable development of the tourism industry in Nigeria.
Author: Imafidon Osademwingie Martins
Antarctica- Icy wilderness of extremes and wondertahreemzahra82
In this presentation, we delve into the captivating realm of Antarctica, Earth's southernmost continent. This icy wilderness stands as a testament to extremes, with record-breaking cold temperatures and vast expanses of pristine ice. Antarctica's landscape is dominated by towering glaciers, colossal icebergs, and expansive ice shelves. Yet, amidst this frozen expanse, a rich tapestry of unique wildlife thrives, including penguins, seals, and seabirds, all finely attuned to survive in this harsh environment. Beyond its natural wonders, Antarctica also serves as a vital hub for scientific exploration, providing invaluable insights into climate change and the Earth's history
The Power of a Glamping Go-To-Market Accelerator Plan.pptxRezStream
Unlock the secrets to success with our comprehensive 8-Step Glamping Accelerator Go-To-Market Plan! Watch our FREE webinar, where you'll receive expert guidance and invaluable insights on every aspect of launching and growing your glamping business.
The Power of a Glamping Go-To-Market Accelerator Plan.pptx
Challenges for Online PR & Marketing in Sustainable Tourism
1. Challenges for (Online) PR
in Sustainable Tourism
... or how can we communicate sustainably and
successfully in tourism?
Mag. Andreas Jaritz
Nomad Earth Media
www.nomadearth.com
27. November 2012
Donnerstag, 29. November 12
2. Content
Introduction
Definition sustainable tourism
sustainable communication vs.
communication in sustainable tourism
What is (online) public relations?
Cornerstones for successful (online)
communications in tourism
Use-cases successful online
communication
Donnerstag, 29. November 12
3. www.oldyoungsea.com www.nomadearth.com/eatsurflive
Donnerstag, 29. November 12
4. Definition
Sustainable Tourism
Feluke am Nil, 1906
Burton Holmes, Reiseberichte
Donnerstag, 29. November 12
5. Travels (touristic activities)
directly benefiting the
people in the destination
Alltagsdefinition bei Nomad Earth
Foto: Weltweitwandern
Donnerstag, 29. November 12
6. Travels saving resources –
slow mobility, small
accommodation, fewer
artificial touristic attractions,
experiencing natural
environments Alltagsdefinition bei Nomad Earth
Donnerstag, 29. November 12
7. Traveling for activities:
Surfing, Trekking, Kajaking
und everything being
great fun and good for you
Alltagsdefinition bei Nomad Earth
Donnerstag, 29. November 12
18. PR is the practice of
managing information
between an individual
or an organization and
the public.Wikipedia
Donnerstag, 29. November 12
19. some characteristics of
Online Public Relations
can be „cheap“
personal instead of anonymous
dialogue centric communication
peer communication
everybody can participate
what‘s out there, remains out there
Donnerstag, 29. November 12
20. Sustainable
Public Relations
trust and longterm
relationships
? Public Relations in
Sustainable Tourism
address to specific needs
and challenges of industry
reject the 15 mins of fame use tools of PR to communicate
and connect with the public
public relations =
relations with the public
use resources in a smart way
Donnerstag, 29. November 12
21. Sustainable Public Relations
for Sustainable Tourism
has to be understood as an
Ongoing
Stakeholder
Management
Donnerstag, 29. November 12
22. Stakeholder Management
Organizations
Activists Financiers/Owners
Landlords Employees
Touristic
Entity
Destination/Origin educates | informs | justifies | Community
Government advertises | delegates
Suppliers „The Media“
Customers Prospects
Tourists
Donnerstag, 29. November 12
23. 5 Strategies for
Successful Online PR in
Sustainable Tourism
1. combine forces
2. participate and engage
in the dialogue
3. be transparent
4. define & discuss sustainability
5. embrace the process
start now - never stop applies especially for
„smaller“ touristic entities
Donnerstag, 29. November 12
30. embrace sustainability
it‘s a process
Interpretation I&A I&A
P2 P1 Preconception & Action 1 2
Hey, it‘s a Hermeneutic Circle!
Donnerstag, 29. November 12
31. Challenges for (Online) PR
in Sustainable Tourism
... or how can we communicate sustainably and
successfully in tourism?
Mag. Andreas Jaritz
Nomad Earth Media
www.nomadearth.com
27. November 2012
Donnerstag, 29. November 12