Eddie's Snowboards is an Austrian snowboard company that wants to expand its international sales through e-commerce but faces high costs of complying with different sales laws in each of the 27 EU member states. The European Commission proposes a Common European Sales Law that would be optional for cross-border sales, replace 26 national sales laws with one single law, lower costs for businesses, and maintain a high level of consumer protection. The Common European Sales Law would allow Eddie's Snowboards to offer national sales under Austrian law and cross-border sales under the single, common European sales law.