2. our color palette
The cesar® brand palette has historically been made
up of a family of colors that is derived from the
main package color of the cesar® brand flavor.
That derived color then becomes the dominant color
for any communication. Our goal is to create an
upscale look that says cesar® brand is a premium
product while simultaneously reinforcing our color
palette.
4. current packaging and creative"
global look and feel
It’s not just bringing you
exciting news
it’s a sign
of love
Love them back
Cesar_Master_News2_39l.indd 2-3 01.12.2008 15:14:23 Uhr
5. Moving to a unified look and feel
New USA Packaging Exploratory (tbd)
Existing Global Packaging