Jones_Dawann-Publishing Company Pitch.docxDawannJones1
The document is a publishing company pitch proposing that Kobalt Music Group represent up-and-coming R&B artist Joyce Wrice. It provides background on Wrice, describes her hit single "That's On You", and recommends Kobalt due to their reputation for allowing artists to maintain ownership rights while achieving sync placements. The letter proposes a partnership and requests a response from Kobalt's Senior Director of Creative by April 21st.
How to Start a Business Infographic-2.pdfDawannJones1
Dawann Jones has created a career strategy map to help achieve his goal of becoming a music business executive. His plan is to start as an artist & repertoire intern at a major record label, then gain experience as a touring and event coordinator, music producer, and eventually a music executive. At each step he outlines the key responsibilities and qualifications needed to take his independent record label to a professional level.
Dawann Jones has worked in various roles in the Ohio music industry since 2006, including as a musician, show manager, and record label owner. He became interested in music after seeing his mother sing karaoke and was curious about music's effect on people. After his mother passed away in 2000, he began educating himself about the music business. While pursuing his Bachelor's degree in Music Business, he started his own independent record label called Jonez Enterprises to help local artists succeed. He has over 13,000 contacts in the music industry and experience promoting various brands to help his new business venture.
Divine Sound and Imaging will be a recording studio catering to independent artists in Cincinnati, Ohio. The studio aims to serve as a partnership that drives success for artists. While DIY recording has risen, streaming and social media have positively impacted music distribution. The target market includes entrepreneurs aged 18-38 who create music. Key competitors offer major label services but lack focus on independent artists, or emphasize instruments over production. Divine Sound will position itself as a resource for artists to develop their craft and career.
Rachel, a clerk at Everybody's Records in Cincinnati, Ohio, answered questions about the store's services. She explained that the store no longer offers consignment to indie artists and that music label marketing reps rarely visit now that promotion can be done online. Rachel also said the store has no upcoming events planned. After speaking with her, the document's author concluded that record stores may no longer be effective for new artist promotion and sales.
This document discusses promotional strategies for two products - Beats Studio Buds True Wireless Noise Cancelling Earphones and a new smartwatch called Techowear Elite. For the Beats earphones, the document analyzes a YouTube advertisement featuring comedian Druski that highlights key features. It explains how Druski's social media popularity makes him an appropriate spokesperson. The advertisement runs on YouTube, social media sites, and tech/music sites to target 20-32 year old music fans. For the Techowear smartwatch, the document proposes futuristic but family-friendly advertisements across TV, newspapers, games and social media to build the new brand over time through an initial emphasis on promotion.
Jones_Dawann-Publishing Company Pitch.docxDawannJones1
The document is a publishing company pitch proposing that Kobalt Music Group represent up-and-coming R&B artist Joyce Wrice. It provides background on Wrice, describes her hit single "That's On You", and recommends Kobalt due to their reputation for allowing artists to maintain ownership rights while achieving sync placements. The letter proposes a partnership and requests a response from Kobalt's Senior Director of Creative by April 21st.
How to Start a Business Infographic-2.pdfDawannJones1
Dawann Jones has created a career strategy map to help achieve his goal of becoming a music business executive. His plan is to start as an artist & repertoire intern at a major record label, then gain experience as a touring and event coordinator, music producer, and eventually a music executive. At each step he outlines the key responsibilities and qualifications needed to take his independent record label to a professional level.
Dawann Jones has worked in various roles in the Ohio music industry since 2006, including as a musician, show manager, and record label owner. He became interested in music after seeing his mother sing karaoke and was curious about music's effect on people. After his mother passed away in 2000, he began educating himself about the music business. While pursuing his Bachelor's degree in Music Business, he started his own independent record label called Jonez Enterprises to help local artists succeed. He has over 13,000 contacts in the music industry and experience promoting various brands to help his new business venture.
Divine Sound and Imaging will be a recording studio catering to independent artists in Cincinnati, Ohio. The studio aims to serve as a partnership that drives success for artists. While DIY recording has risen, streaming and social media have positively impacted music distribution. The target market includes entrepreneurs aged 18-38 who create music. Key competitors offer major label services but lack focus on independent artists, or emphasize instruments over production. Divine Sound will position itself as a resource for artists to develop their craft and career.
Rachel, a clerk at Everybody's Records in Cincinnati, Ohio, answered questions about the store's services. She explained that the store no longer offers consignment to indie artists and that music label marketing reps rarely visit now that promotion can be done online. Rachel also said the store has no upcoming events planned. After speaking with her, the document's author concluded that record stores may no longer be effective for new artist promotion and sales.
This document discusses promotional strategies for two products - Beats Studio Buds True Wireless Noise Cancelling Earphones and a new smartwatch called Techowear Elite. For the Beats earphones, the document analyzes a YouTube advertisement featuring comedian Druski that highlights key features. It explains how Druski's social media popularity makes him an appropriate spokesperson. The advertisement runs on YouTube, social media sites, and tech/music sites to target 20-32 year old music fans. For the Techowear smartwatch, the document proposes futuristic but family-friendly advertisements across TV, newspapers, games and social media to build the new brand over time through an initial emphasis on promotion.
Avid Technology produces digital audio workstations, video editing software, and other products for the entertainment industry, but faces significant competition. For example, Pro Tools competes with Ableton Live, while Avid's video editing software competes with Apple's iMovie. Increased access to information online and more knowledgeable consumers has led to greater competition, as tutorials make it possible for customers to use cheaper alternatives. The author suggests Avid could improve by concentrating resources on timely support and instructional content to better engage customers.
EMPIRE Distribution is an independent record label and distribution company. A STEEPLE analysis found that while the company does not have explicit political, ecological, or ethical stances, it promotes diversity in its artist roster and supports artists' independence. A SWOT analysis identified strengths in EMPIRE's relationships with major labels and marketing success, but weaknesses in branding due to a lawsuit. Opportunities exist in innovating music consumption, while threats include competition from major labels and platforms that don't require distributors. The conclusion recommends the company focus on highlighting its roster through SEO and social media to capitalize on current music industry trends.
CertificateOfCompletion_Learning Video Production and Editing.pdfDawannJones1
Dawann Jones completed a video production and editing course on October 2nd, 2022 at 11:28PM UTC. The 18 minute course expanded their perspective and sharpened their skills in video production and editing. LinkedIn Learning congratulates Dawann Jones on continuing to learn and making themselves more in demand through expanding their skills.
CertificateOfCompletion_How to Plan Your Website.pdfDawannJones1
Dawann Jones completed a course titled "How to Plan Your Website" on October 1st, 2022 at 10:09PM UTC, which lasted 1 hour and 31 minutes. The certificate congratulates Dawann Jones on continuing to learn and expanding their skills and perspective to make themselves more in demand. The certificate was issued by LinkedIn Learning located in Sunnyvale, California.
The document discusses the influential comedy TV show Chappelle's Show (2003-2006) created by Dave Chappelle. It was groundbreaking for its parody sketches that commented on pop culture and social issues. Famous sketches included Charlie Murphy's True Hollywood Stories and racial drafts. Although controversial at times, the show pushed boundaries and was widely popular. It influenced a new wave of sketch comedy shows after its end and remains widely discussed today.
The document discusses the evolution of media platforms from camcorders to YouTube and social media. It notes that in the 1990s, camcorders were widely used to record home videos that people would watch on VHS tapes. America's Funniest Home Videos became a popular TV show that showcased these amusing recordings. As VHS declined, people found other ways to view home videos, such as connecting camcorders directly to TVs. Today, YouTube and apps have replaced camcorders, with people now able to easily upload and watch videos online from many devices. A variety of video types are popular on YouTube, from comedy to tutorials.
CertificateOfCompletion_Building a Portfolio with Adobe Portfolio.pdfDawannJones1
Dawann Jones completed the course "Building a Portfolio with Adobe Portfolio" on March 27, 2022 at 8:10PM UTC, taking 2 hours and 3 minutes to complete. The certificate congratulates Dawann Jones on continuing to learn and expanding their skills and perspective to make themselves more in demand. It is signed by the Head of Content Strategy at LinkedIn Learning and lists the certificate ID.
CertificateOfCompletion_The Business of Songwriting First Steps.pdfDawannJones1
Dawann Jones completed the course "The Business of Songwriting: First Steps" on June 23, 2022 at 2:32AM UTC, taking 1 hour and 20 minutes to complete the course. The certificate congratulates Dawann Jones on continuing to learn and expanding their perspective and skills to make themselves more in demand. It was issued by LinkedIn Learning.
Dawann Jones received a Certificate of Completion for successfully completing Regulatory Governance Training on May 11, 2022. The certificate recognized Dawann Jones' achievement in finishing the regulatory training course. The certificate encourages Dawann Jones to continue their great work.
Dawann Jones is a Music Business student at Full Sail University expected to graduate in late 2023. She has relevant work experience as a loan counselor, account specialist, and show manager. Her skills include advanced Microsoft Office proficiency, basic video editing, leadership, and organization. References are available upon request to complete her resume.
The document outlines the career goals and strategy of Dawann Jones to become a music business executive. It details the stepping stone positions of artist and repertoire intern, touring and event coordinator, music producer, and ultimately music executive. For each role, it provides the typical experience, skills, and example companies or ways Dawann plans to gain the necessary experience required for that position in their career progression towards being a music executive.
The document is a market analysis report for EMPIRE Distribution conducted by Dawann Jones. It summarizes that while the music industry is growing, EMPIRE's digital standing is good but financial information cannot be found due to poor SEO. It recommends EMPIRE initiate live music showcasing events to further promote artists and increase profits, addressing a key threat of not engaging with live music. The analysis is based on secondary research from 2022 and limitations include lack of company-specific data.
Avid Technology produces digital audio workstations, video editing software, and other products for the entertainment industry, but faces significant competition. For example, Pro Tools competes with Ableton Live, while Avid's video editing software competes with Apple's iMovie. Increased access to information online and more knowledgeable consumers has led to greater competition, as tutorials make it possible for customers to use cheaper alternatives. The author suggests Avid could improve by concentrating resources on timely support and instructional content to better engage customers.
EMPIRE Distribution is an independent record label and distribution company. A STEEPLE analysis found that while the company does not have explicit political, ecological, or ethical stances, it promotes diversity in its artist roster and supports artists' independence. A SWOT analysis identified strengths in EMPIRE's relationships with major labels and marketing success, but weaknesses in branding due to a lawsuit. Opportunities exist in innovating music consumption, while threats include competition from major labels and platforms that don't require distributors. The conclusion recommends the company focus on highlighting its roster through SEO and social media to capitalize on current music industry trends.
CertificateOfCompletion_Learning Video Production and Editing.pdfDawannJones1
Dawann Jones completed a video production and editing course on October 2nd, 2022 at 11:28PM UTC. The 18 minute course expanded their perspective and sharpened their skills in video production and editing. LinkedIn Learning congratulates Dawann Jones on continuing to learn and making themselves more in demand through expanding their skills.
CertificateOfCompletion_How to Plan Your Website.pdfDawannJones1
Dawann Jones completed a course titled "How to Plan Your Website" on October 1st, 2022 at 10:09PM UTC, which lasted 1 hour and 31 minutes. The certificate congratulates Dawann Jones on continuing to learn and expanding their skills and perspective to make themselves more in demand. The certificate was issued by LinkedIn Learning located in Sunnyvale, California.
The document discusses the influential comedy TV show Chappelle's Show (2003-2006) created by Dave Chappelle. It was groundbreaking for its parody sketches that commented on pop culture and social issues. Famous sketches included Charlie Murphy's True Hollywood Stories and racial drafts. Although controversial at times, the show pushed boundaries and was widely popular. It influenced a new wave of sketch comedy shows after its end and remains widely discussed today.
The document discusses the evolution of media platforms from camcorders to YouTube and social media. It notes that in the 1990s, camcorders were widely used to record home videos that people would watch on VHS tapes. America's Funniest Home Videos became a popular TV show that showcased these amusing recordings. As VHS declined, people found other ways to view home videos, such as connecting camcorders directly to TVs. Today, YouTube and apps have replaced camcorders, with people now able to easily upload and watch videos online from many devices. A variety of video types are popular on YouTube, from comedy to tutorials.
CertificateOfCompletion_Building a Portfolio with Adobe Portfolio.pdfDawannJones1
Dawann Jones completed the course "Building a Portfolio with Adobe Portfolio" on March 27, 2022 at 8:10PM UTC, taking 2 hours and 3 minutes to complete. The certificate congratulates Dawann Jones on continuing to learn and expanding their skills and perspective to make themselves more in demand. It is signed by the Head of Content Strategy at LinkedIn Learning and lists the certificate ID.
CertificateOfCompletion_The Business of Songwriting First Steps.pdfDawannJones1
Dawann Jones completed the course "The Business of Songwriting: First Steps" on June 23, 2022 at 2:32AM UTC, taking 1 hour and 20 minutes to complete the course. The certificate congratulates Dawann Jones on continuing to learn and expanding their perspective and skills to make themselves more in demand. It was issued by LinkedIn Learning.
Dawann Jones received a Certificate of Completion for successfully completing Regulatory Governance Training on May 11, 2022. The certificate recognized Dawann Jones' achievement in finishing the regulatory training course. The certificate encourages Dawann Jones to continue their great work.
Dawann Jones is a Music Business student at Full Sail University expected to graduate in late 2023. She has relevant work experience as a loan counselor, account specialist, and show manager. Her skills include advanced Microsoft Office proficiency, basic video editing, leadership, and organization. References are available upon request to complete her resume.
The document outlines the career goals and strategy of Dawann Jones to become a music business executive. It details the stepping stone positions of artist and repertoire intern, touring and event coordinator, music producer, and ultimately music executive. For each role, it provides the typical experience, skills, and example companies or ways Dawann plans to gain the necessary experience required for that position in their career progression towards being a music executive.
The document is a market analysis report for EMPIRE Distribution conducted by Dawann Jones. It summarizes that while the music industry is growing, EMPIRE's digital standing is good but financial information cannot be found due to poor SEO. It recommends EMPIRE initiate live music showcasing events to further promote artists and increase profits, addressing a key threat of not engaging with live music. The analysis is based on secondary research from 2022 and limitations include lack of company-specific data.
CertificateOfCompletion_An Insiders Guide to Todays Music Biz 2 Making Great Music.pdf
1. Certificate of Completion
Congratulations, Dawann Jones
An Insider's Guide to Today's Music
Biz: 2 Making Great Music
Course completed on Jun 23, 2022 at 06:47AM UTC • 28 min
By continuing to learn, you have expanded your perspective, sharpened your
skills, and made yourself even more in demand.
Head of Content Strategy, Learning
LinkedIn Learning
1000 W Maude Ave
Sunnyvale, CA 94085
Certificate Id: AVw0od1ygX20L7_QOergtPG04hj5