Este premio fue otorgado al senador José David Name Cardozo por los avances destacados que ha logrado en Colombia en un breve periodo de tiempo animan a los defensores de todo el mundo que están luchando por un futuro libre de humo.
Más información:
H.S. José David Name Cardozo
Oficina en Barranquilla:
Tel. (57 5) 3602000 - 3031596
Blackberry Pin: 226087FD
Carrera 57 No 68 - 60
Barranquilla, Dpto. Atlántico
Colombia
Oficina en Bogotá:
Carrera 7 No 8 - 68 Edificio nuevo del Congreso Oficina 332
Fax: (57 1) 3823381
Tel: (57 1) 3823384
Bogotá D.C.
Colombia
www.josedavidname.com
MSN: info@josedavidname.com
www.facebook.com/josedavidnamecardozo
www.twitter.com/josedavidname
www.twitter.com/prensajdname
www.flickr.com/photos/josedavidname/
www.linkedin.com/in/josedavidname
www.youtube.com/prensajosedavidname
www.senado.gov.co/senadores-noticias/jose-david-name
Nhà bóng lều bóng ném bóng rổ BT 4065 là sản phẩm lều bóng có kích thức khá là nhỏ 49x 49x 100cm. nhưng bên cạnh sự nhỏ nhắn đó thì nhà bóng lại được thiết kế rất đẹp mắt với màu sắc hài hòa, cùng một bóng rổ cao để trẻ có thể chơi trò chơi ném bóng, Các bậc phụ huynh có thể mua thêm bóng để thả vào nhà bóng cho bé chơi và nô đùa.Với chất liệu mềm dẻo, sản phẩm lều bóng Bt4065 có thể gập lại và bung ra một cách dễ dàng không mất thời gian cũng như công sức.
Este premio fue otorgado al senador José David Name Cardozo por los avances destacados que ha logrado en Colombia en un breve periodo de tiempo animan a los defensores de todo el mundo que están luchando por un futuro libre de humo.
Más información:
H.S. José David Name Cardozo
Oficina en Barranquilla:
Tel. (57 5) 3602000 - 3031596
Blackberry Pin: 226087FD
Carrera 57 No 68 - 60
Barranquilla, Dpto. Atlántico
Colombia
Oficina en Bogotá:
Carrera 7 No 8 - 68 Edificio nuevo del Congreso Oficina 332
Fax: (57 1) 3823381
Tel: (57 1) 3823384
Bogotá D.C.
Colombia
www.josedavidname.com
MSN: info@josedavidname.com
www.facebook.com/josedavidnamecardozo
www.twitter.com/josedavidname
www.twitter.com/prensajdname
www.flickr.com/photos/josedavidname/
www.linkedin.com/in/josedavidname
www.youtube.com/prensajosedavidname
www.senado.gov.co/senadores-noticias/jose-david-name
Nhà bóng lều bóng ném bóng rổ BT 4065 là sản phẩm lều bóng có kích thức khá là nhỏ 49x 49x 100cm. nhưng bên cạnh sự nhỏ nhắn đó thì nhà bóng lại được thiết kế rất đẹp mắt với màu sắc hài hòa, cùng một bóng rổ cao để trẻ có thể chơi trò chơi ném bóng, Các bậc phụ huynh có thể mua thêm bóng để thả vào nhà bóng cho bé chơi và nô đùa.Với chất liệu mềm dẻo, sản phẩm lều bóng Bt4065 có thể gập lại và bung ra một cách dễ dàng không mất thời gian cũng như công sức.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Ceo nu 7823
1. CEO nữ: Tại sao hiếm?
Nancy McKinstry, CEO của Wolters Kluwer, một công ty xuất bản và thông tin của
Hà Lan, đã phản ứng khi báo chí nước này mô tả cô mặc chiếc áo cùng màu với các
tiếp viên hàng không khi tham gia một hội thảo quan trọng.
Mặc dù đã có nhiều tiến bộ trong thập kỷ qua, nhưng phụ nữ vẫn phải đối mặt với nhiều
khó khăn để đạt được và giữ vững chức vụ cao.
Khi chúng tôi nghiên cứu về lãnh đạo của 2000 công ty hàng đầu thế giới, chúng tôi chỉ
thấy 29 CEO là phụ nữ (1,5%). Tỷ lệ này còn nhỏ hơn con số 2,6% trong danh sách của
Fortune 500. Vì vậy, nó không quá gây ngạc nhiên rằng chỉ có một người phụ nữ, Meg
Whitman, cựu CEO của eBay, ở trong bảng xếp hạng top 50 của chúng tôi.
Một khác biệt đáng kể giữa nam và nữ CEO trong danh sách của chúng tôi là phụ nữ vẫn
không được đối xử công bằng và được coi ngang hàng với nam giới khi đảm nhận vị trí
cao: Phụ nữ gần như phải cố gắng gấp đôi nam giới để được bổ nhiệm làm CEO không
chuyên môn - mặc dù những phân tích của chúng tôi cho thấy rõ ràng, các ứng cử viên
CEO có chuyên môn ngày càng làm việc tốt hơn, có thể bởi vì mục tiêu phát triển lâu dài
dựa trên những kiến thức cụ thể và sâu sắc về ngành công nghiệp và công ty đó.
Vậy có phải những người phụ nữ phải làm khác chuyên môn để có thể thăng tiến? Kết
quả của chúng tôi cho thấy rằng phụ nữ ít có khả năng chiến thắng trong cuộc thi đấu nội
bộ để giành chức CEO trong công ty.
Đáng lưu ý rằng, con số nhỏ nhoi phụ nữ làm CEO này thực sự đại diện cho sự tiến bộ.
Một thập kỷ trước đây chỉ có 3 phụ nữ đứng đầu công ty công cộng lớn tại Mỹ; ngày nay
có 15 người trong danh sách 500 của Fortune. Với việc nhiều nữ giám đốc điều hành
được bổ nhiệm trong những năm gần đây, họ ít có thời gian để đạt được thành tích ấn
tượng. 19 trong danh sách 29 CEO của chúng tôi được bổ nhiệm vào hoặc sau năm 2002.
Ảnh: GettyImages
2. Lời giải thích chung cho việc ít phụ nữ đạt đến đỉnh cao là lý thuyết "vách đá kính", theo
nó phụ nữ có nhiều khả năng hơn nam giới để được bổ nhiệm làm công việc hàng đầu
trong các công ty hoạt động kém. Điều này là không đúng theo dữ liệu của chúng tôi: Phụ
nữ có không nhiều khả năng hơn nam giới để trở thành CEO trong thời gian giá cổ phiếu
xuống dốc. Hơn nữa, người làm việc tốt nhất trong nghiên cứu của chúng tôi, cả nam và
nữ, được xác định chính xác là người tiếp nhận những công ty gặp khó khăn. Một minh
chứng là Kate Swann, người đã tạo ra sự thay đổi ấn tượng của WH Smith bằng cách tập
trung các hiệu sách gặp khó khăn vào sân bay và ga tàu.
Một lời giải thích khác là phụ nữ làm điều hành cấp cao vẫn có nhiều khả năng tập trung
vào lĩnh vực hàng tiêu dùng và truyền thông, các ngành công nghiệp thông thoáng và cởi
mở đối với việc phụ nữ làm quản lý hơn các công ty làm về công nghệ và khoa học.
Ngoài Whitman, không có người phụ nữ làm CEO khác trong danh sách của chúng tôi
trong lĩnh vực công nghệ cao, công nghệ sinh học hay internet - những công ty có xu
hướng nhỏ hơn đối tác công nghiệp của chúng, và do đó sẽ có nhiều tiềm năng để đảo
ngược tình thế.
Ngay cả những người phụ nữ đang đứng ở vị trí hàng đầu cũng phải đối mặt với sự kiểm
soát kỹ lưỡng của thị trường và truyền thông. Một nghiên cứu của giáo sư Darden Erica
James trong tạp chí Quản lý chiến lược cho thấy cổ phiếu của một công ty giảm khi công
bố có một nữ CEO, chứ không giảm khi có một nam CEO, và điều đó ảnh hưởng rất
nhiều đến các nữ CEO.
James cũng nhận thấy rằng các phóng viên đề cập đến vấn đề giới tính nhiều khi viết về
những CEO mới được bổ nhiệm là nữ hơn khi đó là nam. Hình thức của một người phụ
nữ làm lãnh đạo cũng bị quan trọng hoá hơn với nam giới, giống như minh họa về "màu
áo" nói trên. Hình thức có thể giúp nhấn mạnh vào vị thế lãnh đạo của một CEO, nhưng
khi các CEO nói về vấn đề chiến lược thì công bằng mà nói điều quan trọng là họ nghĩ gì
chứ không phải họ mặc gì.
- Bài viết của Herminia Ibarra và Morten T. Hansen trên Harvard Business Publishing -
Nguyễn Tuyến dịch