This document discusses two traditional Malaysian dessert businesses: Cendol & Rojak Bukit Tinggi in Klang and Teochew Cendol in Penang. Both were founded in the 1930s-2004 and are known for their signature homemade palm sugar and coconut milk desserts. They face competition from other similar stalls and shops. Their strategies include focusing on quality, location, pricing, customer service and advertising to combat competition. While they share similarities like signature dishes and open-air settings, they differ in history, location, operations and targeted markets. The document recommends franchising, improving structures and using technology to help both businesses grow.

1. E N G L I S H 2
MEMBERS:
LIM YANG KANG
LUCAS ONG
AVERLLEN ANG
RACHAEL CHEONG
YEN WEI ZHENG
WILSON TAN
LIM JAY SHEN
TAN YOU LIANG
School of Architecture, Buildings and Design. (FNBE)

2. M A L A Y S I A ’ S . T R A D I T I O N A L . D E S S E R T
Cendol is one of the most desirable
traditional desserts in Malaysia.
Malaysia’s weather benefits from a tropical
climate with high temperatures throughout
the year.

3. Cendol & Rojak Bukit Tinggi
Jalan Batu Nilam 2, Bandar Bukit 41200 Klang
Gula Melaka (palm sugar) +
Coconut Milk + Cendol +
Signature Glutinous Rice

4. ORIGIN OF CENDOL AND ROJAK BUKIT TINGGI
Founder
Mr. Ananthan
Founded in
2004
History
Started Based On Stalls
Only
One Branch in Malaysia
Known
As Best Cendol In Bukit Tinggi

5. TEO CHEW CHENDUL
27, Lebuh Keng Kwee, Georgetown, 10100, Penang
Signature Home Made Gula Melaka
(palm sugar) + Green Jellies + Santan
+ Kidney Red Bean

6. ORIGIN OF TEOCHEW CENDOL (PENANG)
Founder
Mr. Tan Teik Huang
Founded in
1936
History
1977, Tan Teik Huang Passed
Down His Business to His
Sixth Son, Tan Chong Kim
FOURTEEN
Branch in Malaysia
Known
As one of the top Chendul in Penang

7. WHO ARE THE COMPETITORS ?

8. COMPETITIONS OF
CHENDUL AND ROJAK (KLANG)
There are a few competitors nearby the
area , some are just next to his truck stall
and also located along the same street as
him.
MARKET NATURE:
OLIGOPOLY

9. COMPETITIONS OF
TEO CHEW CENDOL (PENANG)
In George Town, there are about 50
competitors in the market and about 8
competitors within the area

10. REVIEW
ROJAK AND CHENDUL DEEN (KLANG)
FOOD PRICING LOCATION OVERALL SERVICE
POOR LOW AVERAGE LOW POOR

11. REVIEW
CENDUL MACALISTER (PENANG)
FOOD PRICING LOCATION OVERALL SERVICE
POOR LOW AVERAGE AVERAGE AVERAGE

12. REVIEW
CENDOL PULUT (KLANG)
FOOD PRICING LOCATION OVERALL SERVICE
GOOD AVERAGE AVERAGE GOOD GOOD

13. REVIEW
PENANG ROAD FAMOUS CHENDUL (PENANG)
FOOD PRICING LOCATION OVERALL SERVICE
AVERAGE LOW GOOD AVERAGE GOOD

14. WHAT ARE THE COMPETITION STRATEGY ?

15. STRATEGY #1
QUALITY

16. STRATEGY #2
LOCATION

17. STRATEGY #4
CUSTOMERS

18. STRATEGY #3
PRICING

19. STRATEGY #5
ADVERTISING

20. WHAT ARE THE SIMILARITIES ?

21. SIMILARITIES
SIGNATURE
DISH
WOKERS ADVERTISING
CENDOL LOCAL AND
OWNER
BROADCAST
MEDIA
ENVIRONMENT
OPEN SPACE

22. WHAT ARE THE DIFFERENCES ?

23. DIFFERENCES
HISTORY LOCATION BUSINESS OPERAION

24. DIFFERENCES
TARGETED
MARKET
COMBATING
COMPETITION
TYPE OF FOOD

25. RECOMMENDATION

26. RECOMMENDATIONFOR BOTH BUSINESS
ORGANIZATIONAL
STRUCTURE
FRANCHISE HIGH TECHNOLOGY FACILITIES

27. CONCLUSION