Flair Egypt March 2013 - Looks like a new celebrity-hobby is on the rise! Throughout this past month alone many celebrities have ventured into the field of design. Some are sticking to just commenting on furniture, artifacts, lighting products, even architecture and buildings, while others are actually taking an astonishing dive into the process of design itself.
Dalia Sadany is an Egyptian architect and interior designer who founded Dezines, a design house providing full-service turnkey solutions including architecture, interiors, landscaping design, construction, and custom furniture for residential and commercial clients. Dalia follows the tradition of the ancient Master Builder approach where architects gain hands-on construction experience. Dezines consists of multiple partnerships that together can design, build, and furnish high-end projects from start to finish.
The document provides tips for choosing the right contractor for a construction project. It recommends evaluating contractors based on their communication skills, problem-solving abilities, teamwork, and budgeting experience. Key steps include getting estimates from multiple contractors, comparing estimates, and choosing a contractor who is reputable, capable, and provides a fair price rather than necessarily the lowest bid. Thorough communication and getting a sense of the contractor's work habits and past clients' satisfaction are also important factors to consider.
Dalia Sadany talks about her career to 7 Ayam Magazine (August 13 2013) about her career, views on Egypt's transitional government and other current issues
Interview (in Arabic) with Egyptian architect and interior designer Dalia Sadany on her awards, career and other issues for Horreyati Weekly Magazine June 9th 2013
Dalia Sadany is an Egyptian architect and interior designer who founded Dezines, a design house providing full-service turnkey solutions including architecture, interiors, landscaping design, construction, and custom furniture for residential and commercial clients. Dalia follows the tradition of the ancient Master Builder approach where architects gain hands-on construction experience. Dezines consists of multiple partnerships that together can design, build, and furnish high-end projects from start to finish.
The document provides tips for choosing the right contractor for a construction project. It recommends evaluating contractors based on their communication skills, problem-solving abilities, teamwork, and budgeting experience. Key steps include getting estimates from multiple contractors, comparing estimates, and choosing a contractor who is reputable, capable, and provides a fair price rather than necessarily the lowest bid. Thorough communication and getting a sense of the contractor's work habits and past clients' satisfaction are also important factors to consider.
Dalia Sadany talks about her career to 7 Ayam Magazine (August 13 2013) about her career, views on Egypt's transitional government and other current issues
Interview (in Arabic) with Egyptian architect and interior designer Dalia Sadany on her awards, career and other issues for Horreyati Weekly Magazine June 9th 2013
Dalia Sadany is an Egyptian architect and interior designer who has extensive experience providing turnkey design-build solutions. She operates under the umbrella of Dezines, which provides full-service turnkey solutions for residential and commercial clients. Dezines includes a design house for architecture, interiors, and landscaping design, a general contractor specialized in high-end interior finishing, and a custom furniture designer and maker.
Dalia Sadany is an architect, interior designer, and entrepreneur who runs her own design firm called Dezines in Cairo. She studied computer science but switched to architecture after realizing Egypt lacked a distinct architectural identity. Sadany gained experience in construction management during a degree program in Italy. Upon returning to Egypt in 2005, she established two companies - one for construction and one for interiors and architecture - so she could be in control of projects from start to finish. Today her firm offers a full range of architecture, interior design, construction, and furniture services. Sadany aims to help define Egypt's architectural identity through initiatives to regulate building facades and styles nationwide.
Samra Magazine Kuwait interview with Dalia Sadany (in Arabic) on her work and business philosophy as well other issues in interior design and contracting.
Dalia Sadany is an Egyptian architect and interior designer with extensive experience providing full-service turnkey design solutions through her company Dezines and its subsidiaries. She advocates for the master builder approach where a single architect is responsible for all aspects of a project from concept to completion. Dezines consists of divisions for design, construction, and custom furniture to holistically handle residential and commercial projects from start to finish.
Dalia Sadany is an Egyptian architect and interior designer who founded Dezines Dalia Sadany Creations to provide full-service turnkey design and construction solutions for residential and commercial clients. She advocates for the ancient Master Builder approach of hands-on craftsmanship and developed partnerships including a design house, contractor, and furniture maker to collectively offer architecture, interior design, landscaping, construction, and custom furnishings.
The document provides a brief history of the MasterBuilder approach to construction management from ancient times to modern times. It discusses how historically, the MasterBuilder was responsible for all aspects of a project from design through construction. During the Industrial Revolution, specialization led to a separation of design and construction roles. However, in the late 20th century, the Design-Build project delivery method revived the integrated MasterBuilder approach. The document concludes by introducing the author, Dalia Sadany, who advocates for the MasterBuilder approach through her design-build firm.
This document discusses landscape design and provides tips for a successful landscape project. It begins with a brief history of landscape architecture, noting its origins in ancient Egypt and developments over subsequent centuries. The document then outlines key considerations for planning a landscape project, such as budgeting, needs and uses of space, ideas collection, plant selection, and design elements like hardscaping, lighting, and furnishings. Specific tips include determining phases and costs, clarifying activities and circulation needs, incorporating accents like color and fragrance, and choosing appropriate structures. The overall message is that landscape design requires thorough planning to create an aesthetically pleasing and functional outdoor space.
The document discusses the emergence of suburban compounds in Egypt and how they reduced the need for homeowners to hire architects and contractors. This led to an increased demand for interior designers to finish the interiors of compound units.
It then provides definitions and explanations of interior design and the role of the interior designer. Key points made include that interior design involves creating functional and aesthetically pleasing interior spaces, and that interior designers draw from various fields like architecture, psychology, and product design.
The document lists several reasons for why interior design and hiring an interior designer is important, such as improving mood, well-being, and productivity for residents and businesses. It also notes that interior design was previously seen as secondary to architecture but is now
What’s the difference between an interior designer and decorator? When do I need an interior designer? How to find and hire an interior designer? What are their fees and what am I paying for? How to work with and get the most of your interior designer? These are some of the questions that Dalia Sadany answers in this article about the interior designer. The article, the second of a two part series about the interior designer, includes tips and illustrative diagrams
What does a contractor do? Which type of contractor do you need? How to choose and find a contractor? How to work with and get the most of your contractor? What are the contractor’s fees? These are some of the aspects that Dalia Sadany addresses in this article about the contractor which also includes useful tips and illustrative diagrams
What does an architect do? How to find and hire an architect? How to work with and get the most of your architect? What are their fees? These are some of the common queries that Dalia Sadany addresses in this article about the architect which also includes tips and useful illustrative diagrams.
What is style in interior design? What are the different types of interior design styles? How to choose your favorite style? These are some of the questions that Dalia Sadany addresses in this article about interior design styles which also includes useful tips and illustrative diagrams.
Originally this article was supposed to be on the two commonly used project delivery methods - Design-Bid-Build (DBB) also known as the traditional method and Design Build (DB) often referred to as the modern version of the ancient Master Builder. In fact both methods originated and developed overtime from the ancient Master Builder. In order to appreciate the differences between both methods and for personal reasons I decided to dedicate this article entirely to the concept of the Master Builder
Dalia Sadany is an Egyptian architect and interior designer who has extensive experience providing turnkey design-build solutions. She operates under the umbrella of Dezines, which provides full-service turnkey solutions for residential and commercial clients. Dezines includes a design house for architecture, interiors, and landscaping design, a general contractor specialized in high-end interior finishing, and a custom furniture designer and maker.
Dalia Sadany is an architect, interior designer, and entrepreneur who runs her own design firm called Dezines in Cairo. She studied computer science but switched to architecture after realizing Egypt lacked a distinct architectural identity. Sadany gained experience in construction management during a degree program in Italy. Upon returning to Egypt in 2005, she established two companies - one for construction and one for interiors and architecture - so she could be in control of projects from start to finish. Today her firm offers a full range of architecture, interior design, construction, and furniture services. Sadany aims to help define Egypt's architectural identity through initiatives to regulate building facades and styles nationwide.
Samra Magazine Kuwait interview with Dalia Sadany (in Arabic) on her work and business philosophy as well other issues in interior design and contracting.
Dalia Sadany is an Egyptian architect and interior designer with extensive experience providing full-service turnkey design solutions through her company Dezines and its subsidiaries. She advocates for the master builder approach where a single architect is responsible for all aspects of a project from concept to completion. Dezines consists of divisions for design, construction, and custom furniture to holistically handle residential and commercial projects from start to finish.
Dalia Sadany is an Egyptian architect and interior designer who founded Dezines Dalia Sadany Creations to provide full-service turnkey design and construction solutions for residential and commercial clients. She advocates for the ancient Master Builder approach of hands-on craftsmanship and developed partnerships including a design house, contractor, and furniture maker to collectively offer architecture, interior design, landscaping, construction, and custom furnishings.
The document provides a brief history of the MasterBuilder approach to construction management from ancient times to modern times. It discusses how historically, the MasterBuilder was responsible for all aspects of a project from design through construction. During the Industrial Revolution, specialization led to a separation of design and construction roles. However, in the late 20th century, the Design-Build project delivery method revived the integrated MasterBuilder approach. The document concludes by introducing the author, Dalia Sadany, who advocates for the MasterBuilder approach through her design-build firm.
This document discusses landscape design and provides tips for a successful landscape project. It begins with a brief history of landscape architecture, noting its origins in ancient Egypt and developments over subsequent centuries. The document then outlines key considerations for planning a landscape project, such as budgeting, needs and uses of space, ideas collection, plant selection, and design elements like hardscaping, lighting, and furnishings. Specific tips include determining phases and costs, clarifying activities and circulation needs, incorporating accents like color and fragrance, and choosing appropriate structures. The overall message is that landscape design requires thorough planning to create an aesthetically pleasing and functional outdoor space.
The document discusses the emergence of suburban compounds in Egypt and how they reduced the need for homeowners to hire architects and contractors. This led to an increased demand for interior designers to finish the interiors of compound units.
It then provides definitions and explanations of interior design and the role of the interior designer. Key points made include that interior design involves creating functional and aesthetically pleasing interior spaces, and that interior designers draw from various fields like architecture, psychology, and product design.
The document lists several reasons for why interior design and hiring an interior designer is important, such as improving mood, well-being, and productivity for residents and businesses. It also notes that interior design was previously seen as secondary to architecture but is now
What’s the difference between an interior designer and decorator? When do I need an interior designer? How to find and hire an interior designer? What are their fees and what am I paying for? How to work with and get the most of your interior designer? These are some of the questions that Dalia Sadany answers in this article about the interior designer. The article, the second of a two part series about the interior designer, includes tips and illustrative diagrams
What does a contractor do? Which type of contractor do you need? How to choose and find a contractor? How to work with and get the most of your contractor? What are the contractor’s fees? These are some of the aspects that Dalia Sadany addresses in this article about the contractor which also includes useful tips and illustrative diagrams
What does an architect do? How to find and hire an architect? How to work with and get the most of your architect? What are their fees? These are some of the common queries that Dalia Sadany addresses in this article about the architect which also includes tips and useful illustrative diagrams.
What is style in interior design? What are the different types of interior design styles? How to choose your favorite style? These are some of the questions that Dalia Sadany addresses in this article about interior design styles which also includes useful tips and illustrative diagrams.
Originally this article was supposed to be on the two commonly used project delivery methods - Design-Bid-Build (DBB) also known as the traditional method and Design Build (DB) often referred to as the modern version of the ancient Master Builder. In fact both methods originated and developed overtime from the ancient Master Builder. In order to appreciate the differences between both methods and for personal reasons I decided to dedicate this article entirely to the concept of the Master Builder
1. interiors
Celebrities
& Design by
Dalia Sadany
Looks like a new celebrity-hobby is on the
rise! Throughout this past month alone many
celebrities have ventured into the field of
design. Some are sticking to just commenting
on furniture, artifacts, lighting products,
even architecture and buildings, while
others are actually taking an astonishing
dive into the process of design itself.
Lenny Kravitz is known for being a very successful singer-
songwriter, multi-instrumentalist, composer, lyricist, record
producer, arranger and actor; and that’s not all! Kravitz
also thinks of himself as an interior designer. The rocker/
actor has entered into mass-production for the design
world, revealing a number of chairs he designed for Italian
furniture company Kartell at the Milan Furniture Fair. The
chairs are based on the well-known designer Phillippe
Starck’s “Mademoiselle” armchair. Kravitz said his aim was
to give the chairs “feel, texture and plushness.” Well, mis-
sion accomplished! The funky chairs are heavily covered
in python leather or fur, similar to what the rocker himself
likes to wear at times. “Kartell goes rock” was born.
Lenny Kravitz Reveals Chair Designs at Milan Furniture Fair
Kravitz also designed black and white tiles for Lea
Ceramiche that were inspired by water drops and
waves, creating an undulating effect on the wall. Ac-
cording to Kravitz, he’s always been interested in in-
terior design; “since I was a kid, it was always impor-
tant how my room was put together. I would buy all
these posters, fabrics and lighting, and I would make
the room the way I wanted it to be.” Kravitz also
adds, “the most important thing was to create a
vibe,” and once that happened, “my world was set.”
It seems his childhood tendencies, well, plus fame
and fortune, was enough to qualify the artist to open
up his own firm, Kravitz Design Inc. Since then, he has
worked with Swarovski on a series of chandeliers
and designed a Miami Beach recording studio as well
as the Florida Room Lounge at the Delano Hotel
in Miami. He even brings his design team along on
tours to work on projects after performances.
2. Hollywood actress Gwyneth Paltrow, who says she is obsessed with interior
design, began reporting on product design, with her review of the Maison et
Objet trade show in Paris, published on her blog Goop. Her commentaries
have made her quite a referral critic for people of interest in the field. Here’s
a summary of the very informative evaluation: she basically loved everything!
“We all loved this trompe l’oeil wooden floor at Bohemian Works. Made me
seriously consider redecorating!”
“Also loved these modern, round side tables by Muuto and Normann Copen-
hagen - both by Scandinavian companies.”
“Loved every single lamp on the wall display from this French lighting design
studio.”
Timberlake and his good friend and interior designer Estee Stanley
Justin Timberlake is yet another celebrity with a love for interior
design and architecture. Merge that with his passion for innovation
and of course his aesthetic awareness and artistic skills and you get
a home design line of products called “HomeMint,” which consists
of high-end style and quality design. The line includes home items
that are created for everyday use, including rugs, cereal bowls, and
tea glasses. Seems easy enough, maybe we should all give it a try!
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3. Brad Pitt is also meddling in the realms of architecture and interior design with his “Make It
Right Foundation,” which was enthusiastically put into action to design homes for hurricane
Katrina victims in New Orleans. The company started working with LivingHomes to provide
low-priced energy efficient homes throughout the entire country.
Electronic musician Moby has been an of- Yorker who owned a vegetarian teahouse on
ficial Los Angeles resident since December the Lower East Side, which qualifies him to
2010 and has recently started up an archi- be such an architectural connoisseur. LA has
tecture blog where he posts comments on been waiting for a musician from New York to
LA buildings. I guess he somehow managed reveal the true nature of this famously fasci-
to become quite the expert in just two years. nating and multi-layered city.
Perhaps it was his background as an ex- New
O’Shea Jackson studied architectural drafting and has
a deep appreciation for designs and the arts, probably
before he decided to become a rapper and refer to
himself as Ice Cube! Nevertheless, he recently appeared
in a video where he spoke about the work of modern
Ice Cube celebrates the Eames design legends Charles and Ray Eames.
4. Movie and TV star, Sofia Vergara has increased her
already-extraordinary endorsement collection,
which includes Diet Pepsi, Cover Girl, Burger King
and Comcast, by coming up with a home range of
beddings, bathroom accessories and home ware
known as “Sofia” for Kmart. Perhaps she, unlike
Timberlake and Jackson, does not share the pas-
sion but like the majority of us just wants to make
money. “Whatever Lola Wants, Lola gets,” right?
Sofia Bedding by Kmart
Even Mercedes Benz is giving it a shot! The world-class Cindy Crawford, as she may have been one of the ini-
company is moving into the lifestyle sector by produc- tiators leading up to this outburst, when she launched
ing a furniture range inspired by its cars and designed her line of furniture, “Cindy Crawford Home Col-
to give you a glimpse of what to imagine in the car’s lection,” back in 2005. Since, of course, one is never
interiors and exteriors. enough; she now also has a furniture line with Raymour
& Flanigan and launched another home goods line with
We should probably thank the likes of super model J. C. Penney in late 2009.
Sofia by Sofia Vergara expands upon the clothing line
the actress has already launched with the retailer Kmart
New furniture line from Mercedes Benz
It seems that the majority of the above ce-
lebrity examples have somewhat of a sincere
“passion” for design. But I’m still a little wor-
ried and I sometimes wonder, “is this just the
beginning”? Will this recent pattern transform
from a genuine appeal towards architecture
and design to an all-out common trend where Personally, it’s quite ironic to think that the
the field is flooded with untrained amateurs field of architecture and interior design could
solely performing PR stunts? go from a serious profession to a commercial
parade, where celebrity culture takes over the
I might sound peevish and dismayed, but I field of design as it has the fashion world.
am growing weary of overpaid and over-
valued celebrities being paid exorbitant amounts of If that does end up happening, would the title
money to lend their name to everyday products. Sure, Architect or Interior Designer become tar-
it is the nature of the beast; but aren’t we getting tired nished for good? Will the fame, fortune and
of lining these people’s pockets, when they are largely opportunity celebrities have, trump talent and
just figure heads, where a celebrity would occasionally years of hard work? I guess for those of us ar-
play a role in suggesting, approving certain designs , chitects and designers who have struggled for
whilst the genuine technical craftsmanship is performed decades on polishing our craft, there is noth-
by accomplished hired professionals in the shadows ? ing left for us to do but act in a multi-million
Isn’t it enough that we pay to go see their movies, listen dollar movie, perhaps even sing a number one
to their music or purchase the magazines they are fea- hit song… just to pass the time!
tured in? What is the take on celebrities being dubbed
The super model Cindy Crawford now runs and “Jacks of all trades”? Does their endorsement “up” the
designs, not one but, three home furniture lines desirability level in the public for certain products?
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