This 'green' packaging is, post consumer, no waste at all. It constitutes safe 3D building blocks; a great creativity tool, stimulating 3D-thinking. The more, the better. For free!

1. CCC
8
Visibility! 1

2. CCC
the
Captoy Cuptoy Concept ™
or
CCC
™
“Si, Si, Si!”
2

3. CCC
PACKAGING,
the largest industry in the world!
The largest part of this industry is the packaging of…
FMCG!
Fast Moving Consumer Goods
CCC’s highly original
packaging-concept is innovating
TWICE :
CAPTOY / CUPTOY
3

4. CCC
What can it bring?
The year 1954.
At that time Philip Morris & Co,
owners of a brand called Marlboro,
was dead last in sales among the
major tobacco companies.
Marlboro makeover---
it’s packaging!
For a 5 year exclusivity Marlboro
was the first brand to be packaged
in the handy “Flip-Top Box.”
Marlboro’s new image paid
huge dividends
in attracting smokers. 4

5. CCC
The Captoy Cuptoy Concept consists of
circular toy building elements that,
only for a couple of weeks, serve as a packaging.
Creative people can benefit for ever from this ecological
one-block toy system. Join adjacent two caps, or two cups,
and you made from two half-bricks a whole brick.
Because the elements are round,
one can build in any direction!
Just stack the CCC-bricks in half-way relation to each other,
choosing the right color and build, create whatever!
5

6. The CAPTOY
CCC ™
one size only: 28PCO
for still, carbonated or soft drinks
Cap- or Overall Shrink-Sleeve Tamper-Evidence only!
6
© Eric Parein

7. CCC
LEGO toy block
7
28 mm closures / one size only / suits also carbonated drinks

8. CCC
Let’s say, when LEGO -as a toy- has a sales potential of 8
times a year, CAPTOY -as a FMCG packaging- has a sales
potential (biologically spoken) of 8 times a day!
Delivering an
educational and
safe 3D toy to
many children
of whom
parents cannot
afford to buy
them toys…
© eric parein

9. CCC
TOY SAFETY
NO small caps ! 9

10. CCC
The CUPTOY
™
SM – M – L – XL sizes
© Eric Parein
13

11. CCC
SIZES & CONTENT
SM
M
L
XL
14 11

12. CCC
Single-serve, Snack- or Portion-Packaging
Food, Desserts, Drinks & Candy 12
15

13. CCC
The CUPTOYs here
are closed by a
U-formed lid, containing
e.g.
a voucher.
A cardboard on top.
All parts are
shrink-sleeved
with a printed
transparent
biodegradable sleeve.
16

14. CCC
18 14
fictitious

15. CCC Public Approval: ‘Sir, what brand should I buy?!’
Antwerpen
53 contestants, still: 83% of Public Votes!
24 15

16. CCC
PRESS…
delivers valuable
FREE PUBLICITY 16

17. CCC
‘The green cap
that brings you
all the colors of
the rainbow’
for FREE !
© eric parein