For training purpose

1. b) THE FOUR Cs OF ONLINE MARKETING

2. ANIMATIE

3. Connect
Convert
Communicate
Control
4C-model

4. Connect
1. Connect
 inspire
 influenze
 introduce
 drive traffic
How do I find tour operators,
lodging andso on in the
country I want to travel to?

5. Convert
2. Convert
 read website info
 visit product page
 watch video
 request info
 book
Once I find a nice website, what can I do on
that website? Find information? Request a
quote? Book? But.. why book with them?

6. 3. Communicate
 relationships
 follow on social
Communicate
media
 seek social
trust
 read reviews
 visitors talk
about your
business
Ok, I checked the website, but have not
decided yet. So I’d like to keep in touch
with these guys, so I can find them back
later.

7. Control
4. Control
 strategy
 priorities
 project
management
 community
management
 content creation
 maintainance
Booking a holiday is quite a complex thing.
So what I like best are the companies that
have a smooth customer experience.

8. Connect
Convert
Communicate
Control
4C-model
Nice model ;-)

9. 4C’s & online marketing tactics
Connect
Advertising
Convert
Communicate
Control
Strategy, PM
SEO
Analytics
Social Media
Usability
E-commerce
SEA