Model answers for Consumer Behaviour<br />Short notes:
Consumer and communication process.
Industrial buying process -
Services marketing in consumer behaviour -
Role of motivation in consumer behaviour -
Consumer relationship marketing -
Demographics -
Customer Dissatisfaction
As.2 Explain consumer decision making process in details.
As 3. Discuss cross cultural marketing in consumer behavior
As. What are the different types of groups? Explain each in detail.
As. What are the individual determinants in consumer behaviour?
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