Ghosts of Content Strategy: Past, Present, and FutureCarrie Hane
More and more organizations and leaders are realizing that content is the whole point of their websites. They want someone to be in charge of that content but aren’t really sure how to make that happen. Are you caught in the middle of this quandary? This presentation provides thoughts on:
• The state of content strategy - how we got here and where it’s going
• The emerging distinction between front-end and back-end content strategy
• How to make it happen where you are and move the discipline forward
Ghosts of Content Strategy: Past, Present, and FutureCarrie Hane
More and more organizations and leaders are realizing that content is the whole point of their websites. They want someone to be in charge of that content but aren’t really sure how to make that happen. Are you caught in the middle of this quandary? This presentation provides thoughts on:
• The state of content strategy - how we got here and where it’s going
• The emerging distinction between front-end and back-end content strategy
• How to make it happen where you are and move the discipline forward
