Carrefour has engaged us to help with their ice cream category management project. Our work will involve analyzing ice cream sales data, reviewing Carrefour's assortment and space allocation for ice cream, and providing recommendations to optimize performance and profits from their ice cream sales. The goal is to help Carrefour increase sales and market share for ice cream through improved strategy, assortment, and in-store merchandising.

1. Category Management Project
Customer: Carrefour / Product Category: Ice Cream