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Web Design Technical Requirements Case Study



                                    Abstract:

                                    The goal of this project was to design a
                                    Reservation Template for Pacific Delights
                                    Tour Products.

                                    The PDT staff needed to create an interface
                                    that would be similar to their native
                                    reservation system and could be managed
                                    with a third party content management
                                    system. Working with the PDT staff we
                                    developed wire frames in Visio to represent
                                    the sites work flow as well as the desired
                                    design of the sites architecture. This
                                    rendering would then be used as a blueprint
                                    to shop for a Content Managment System
                                    that could help facilitate PDT's online and
                                    backend needs.
Industry - Category
Travel Industry




Project Goal                                 Process:
The projects goal was to create a template   The Research Process consisted of 3
that would enable PDT to shop at their       phases:
leisure for a Contact management System
that would enable them to efficiently sell   The first phase identified and prioritized
travel packages on the company web site      the needs that the PDT Web Site would
and integrate and manage the backend sales   need to sell travel online.
processes on their native reservation
system. This project was created to help     The second phase involved mapping out
generate more online sales for PDT. It was   a new navigation experience for PDT web
also an attempt to streamline the content    site users. This was accomplished by
management, which took place in Singapore    creating a wire frame of the sites
with the main office in New York City        navigation and business rules.

                                             The third phase involved defining the
                                             needs and data definitions that the web
                                             site would need to share data with PDT's
                                             native reservation system. Phase 3 also
                                             involved creating form prototypes as
                                             examples of what information the client
Phase One:                                                  PDT Native Reservation System
The goal of phase one was to work with the PDT staff in
determining what functions of the Native Reservation
system would need to be applied to the new web site
redesign. This included Reservation and Client
information and how it could be obtained and ported from
the online to the backend management system. Also
determined was what type of packaging could be
managed online and how that inventory would be
distributed online without disrupting back end processes.

When working with PDT we were able to determine what
daily functions would be needed for the back end users to
effectivly manage the daily data flow.

                                                                     PDT Web Site
Also discussed was document management and the
distribution of documents to clients through various
electronic distribution channels.

Once these issues were addressed the programers began
to note the data files that would need to be addressed by
the API.
Phase Two:                                                 PDT Wire Frame
The goal of Phase Two was to work with PDT in
creating a new navigation experience for the PDT web
site users. With the wire frames the goal was to create
an easy to navigate booking solution that was
wrapped around the company and product information
that the current site offrered.


User research showed that the average visitor did less
shopping for product and more pricing of specific
product. Also determined was the need for a space
where PDT could advertise overstocked product or
specials.


The Wire Frames represent data blueprints and
business rules that the PDT web site wuld need to
adhere to to connect to their back end reservation
system. It also proved to be an effective description of
the way that most Tour Operators dealt product in the
travel business. This would prove to be an important
feature when trying to find a Content Management
System to build the site according to the wire frames
specifications. The travel business is a unique busines
that relies on constant customer satisfaction, one that
involves a long sales process that involves more than
few cash and documents exchanges between client
and provider. Because of these issues the wire frame
was able to help facilitate the CMS company's idea of
the expectations the client had in building a proper
online companion to their native reservation sytem.
Phase Three: A                                  PDT Database Specifications
The goal of Phase Two was to work with the
programmers of the Native Reservation
System in determining the codes that would
be used to extract and share the data
definitions between the two applications.

The specifications were compiled and a
document was created to accompany the wire
frames of the site to companies when PDT
issued a RFP.


Phase Three: B

Also included in Phase Three was the creation
of mock-ups for online forms that would be
used to take reservations and build personal
account files. These Mock-ups were done to
give both the client and the Content
Management System providers an idea of
what type of information the site would be
obtaining from their customers.

Conclusion: PDT was able to take the wire
frames and data definitions to shop for a
Content Management System, this enabled
them to narrow down an already crowded field
of potential vendors.

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Case Study Pdt

  • 1. Web Design Technical Requirements Case Study Abstract: The goal of this project was to design a Reservation Template for Pacific Delights Tour Products. The PDT staff needed to create an interface that would be similar to their native reservation system and could be managed with a third party content management system. Working with the PDT staff we developed wire frames in Visio to represent the sites work flow as well as the desired design of the sites architecture. This rendering would then be used as a blueprint to shop for a Content Managment System that could help facilitate PDT's online and backend needs.
  • 2. Industry - Category Travel Industry Project Goal Process: The projects goal was to create a template The Research Process consisted of 3 that would enable PDT to shop at their phases: leisure for a Contact management System that would enable them to efficiently sell The first phase identified and prioritized travel packages on the company web site the needs that the PDT Web Site would and integrate and manage the backend sales need to sell travel online. processes on their native reservation system. This project was created to help The second phase involved mapping out generate more online sales for PDT. It was a new navigation experience for PDT web also an attempt to streamline the content site users. This was accomplished by management, which took place in Singapore creating a wire frame of the sites with the main office in New York City navigation and business rules. The third phase involved defining the needs and data definitions that the web site would need to share data with PDT's native reservation system. Phase 3 also involved creating form prototypes as examples of what information the client
  • 3. Phase One: PDT Native Reservation System The goal of phase one was to work with the PDT staff in determining what functions of the Native Reservation system would need to be applied to the new web site redesign. This included Reservation and Client information and how it could be obtained and ported from the online to the backend management system. Also determined was what type of packaging could be managed online and how that inventory would be distributed online without disrupting back end processes. When working with PDT we were able to determine what daily functions would be needed for the back end users to effectivly manage the daily data flow. PDT Web Site Also discussed was document management and the distribution of documents to clients through various electronic distribution channels. Once these issues were addressed the programers began to note the data files that would need to be addressed by the API.
  • 4. Phase Two: PDT Wire Frame The goal of Phase Two was to work with PDT in creating a new navigation experience for the PDT web site users. With the wire frames the goal was to create an easy to navigate booking solution that was wrapped around the company and product information that the current site offrered. User research showed that the average visitor did less shopping for product and more pricing of specific product. Also determined was the need for a space where PDT could advertise overstocked product or specials. The Wire Frames represent data blueprints and business rules that the PDT web site wuld need to adhere to to connect to their back end reservation system. It also proved to be an effective description of the way that most Tour Operators dealt product in the travel business. This would prove to be an important feature when trying to find a Content Management System to build the site according to the wire frames specifications. The travel business is a unique busines that relies on constant customer satisfaction, one that involves a long sales process that involves more than few cash and documents exchanges between client and provider. Because of these issues the wire frame was able to help facilitate the CMS company's idea of the expectations the client had in building a proper online companion to their native reservation sytem.
  • 5. Phase Three: A PDT Database Specifications The goal of Phase Two was to work with the programmers of the Native Reservation System in determining the codes that would be used to extract and share the data definitions between the two applications. The specifications were compiled and a document was created to accompany the wire frames of the site to companies when PDT issued a RFP. Phase Three: B Also included in Phase Three was the creation of mock-ups for online forms that would be used to take reservations and build personal account files. These Mock-ups were done to give both the client and the Content Management System providers an idea of what type of information the site would be obtaining from their customers. Conclusion: PDT was able to take the wire frames and data definitions to shop for a Content Management System, this enabled them to narrow down an already crowded field of potential vendors.