Within 10 weeks, the "DUSAVATAR" integrated advertising campaign for Bajaj motorcycles in Nepal aimed to sell 10 avatars (products) to 10 people, with a goal of reaching 10 lakh (100,000) units sold to celebrate the brand's 10 successful years. Drawing from the Dashain festival's worship of multiple deities, the simple yet interesting campaign idea proved highly effective, unexpectedly boosting sales and garnering praise even from competitors within its first few weeks.
1. CASE STUDY (critical analysis)/CREATIVE BRIEF, PLAN and EXECUTION:
Corporate House: Hansraj Hulaschand & Co. Pvt.Ltd.
Brand Name: Bajaj
Product Type: Two Wheeler
Category: Integrated Advertising Campaign
Campaign Area: Whole NEPAL
Advertising Plan and Objectives:
BIG IDEA: “ DUSAVATAR” the creative idea was very simple but quite interesting.
Origin /Source of BIG IDEA: Simply from DASHAIN festival.
The biggest festival in NEPAL and the Nepalese people worships MATA BHABANI with all DEVI
DEVTA And AVATAR during this festival. And the CAMPAIGN name nicely matched with The
digit 10 which is related with…….The BRAND BAJAJ celebrating successful 10 years.
10 avatar 10 lakhs for 10 person within 10 weeks.
Campaign Feedback/Outcomes: Within the few first of weeks the product sold Unexpectedly.
Even the competitors praised the name of the Campaign and it’s Mechanism.