The document is a case study on the Indian Premier League (IPL) franchise Royal Challengers Bangalore that outlines their revenues over 10 years from licensing fees, broadcast earnings, sponsorships, and prize money. It shows that while licensing fees remained constant, broadcast earnings decreased over time, large sponsorships from Hero and Honda ended after a few years, but smaller sponsors like Pepsico and Kingfisher provided ongoing revenue streams. Prize money was only received in the first year.

1. CASE STUDY ON IPL
Prsented By:
Sameer Toha
Ritesh Kachhap

2. ROYAL CHALLENGERS BANGALORE
1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10 Year
Licensin $111600 $111600 $111600 $111600 $111600 $111600 $111600 $111600 $111600 $111600
g fee for 00 00 00 00 00 00 00 00 00 00
10 Years
Broadca $102600 $102600 $897750 $897750 $769500 $769500 $769500 $769500 $769500 $769500
st 0 0
Earning
Sponsor $750000 $750000 $750000 $750000 $750000 - - - - -
ship
Hero $562500 $562500 $562500 - - - - - - -
Honda
Pepsico $93750 $93750 $93750 $93750 $93750 $93750 $93750 $93750 $93750 $93750
Kingfish $198750 $198750 $198750 $198750 $198750 $198750 $198750 $198750 $198750 $198750
er
Prize $125000 - - - - - - - - -
Money