The document is a case study on the Indian Premier League (IPL) franchise Royal Challengers Bangalore that outlines their revenues over 10 years from licensing fees, broadcast earnings, sponsorships, and prize money. It shows that while licensing fees remained constant, broadcast earnings decreased over time, large sponsorships from Hero and Honda ended after a few years, but smaller sponsors like Pepsico and Kingfisher provided ongoing revenue streams. Prize money was only received in the first year.