Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Case study netgear
1. Netgear is a global networking company that delivers innovative products to
consumers, businesses and service providers. For consumers, the company
makes high performance, dependable and easy to use home networking, storage
and digital media products to connect people with the Internet and their content
and devices. For businesses, NETGEAR provides networking, storage and security
solutions without the cost and complexity of Big IT. The company also supplies
top service providers with retail proven, whole home solutions for their customers.
NETGEAR products are built on a variety of proven technologies such as wireless,
Ethernet and powerline, with a focus on reliability and ease-of-use.
Netgear: Centralizing Data for Better
Worldwide Collaboration
Global Networking - Interview with Mr. Ken Rheaume, Director of
Program Management
Customer
NETGEAR
Founded
1996
Headquarters
San Jose, CA, USA
Mission
At NETGEAR, we turn ideas into innovative
networking products that connect people,
power businesses, and advance the way
we live. Easy to use. Powerful. Smart. And
designed just for you.
It is a collaborative tool that
is easily accessible, even to
Netgear managers who are
in remote locations around
the world.
– Ken Rheaume, Director of Program Management
“
“What were you looking for in a Portfolio
and Project Management Tool?
We wanted to combine all components of our portfolio into one easy-to-use
program that was flexible, but not rigid and could be customized to meet our
specific needs. We also wanted a tool that offered scheduling capabilities and
Sciforma has that.
What issues did you want to solve by
purchasing a Portfolio and Project
Management tool?
Our primary goal was to consolidate information from multiple systems into
one place with easy access and instant availability – information that was readily
available just in time.
2. www.sciforma.com • 1-408-354-0144 • sales@sciforma.com
Completely Scalable. Schedule your demo today.
Who in your company benefits
the most from Sciforma? How
and why?
We used to spend every Friday consolidating data from
different systems and preparing reports for senior
management. We used Excel to track the status of projects,
MS Word for generating reports and MS Project to help
schedule and track projects. Using different programs for
manual updating and duplication created room for error.
Additionally, the product line manager would have to ask to
enter into the record reports. Now that we are using Sciforma,
all the data is stored in one place. It is a collaborative tool
that is easily accessible, even to Netgear managers who are
in remote locations around the world. The program makes
it very easy to generate reports for company executives and
there is no more cutting and pasting to produce different
types of reports for different people.
Why did you choose
Sciforma?
We set up a list of criteria that our project and portfolio
management tool needed to address, including ease
of use, reporting, project planning, ability to handle
schedules, scalability, production release application
integration, and strength of the company providing the
tool. We carefully evaluated three vendors and chose
Sciforma as it addressed each of our criteria.
Who would you recommend
Sciforma to?
I would recommend Sciforma to anybody who
manages any scale of project, and specifically program
managers who run cross-functional teams.
What issues did Sciforma
solve?
As a Project Tracking Tool, Sciforma provides
consistency, automation and efficiency. It brings
structure to our processes, and allows for
integration and collaboration. Furthermore, it offers
standardization, control and monitoring.
How does Sciforma facilitate team
collaboration?
The collaboration tool is extremely valuable. We are able to set up a
workflow so that each team member is responsible for his or her specific
part. The program provides high visibility to everybody, which facilitates
monitoring the status and progress of projects. This is especially useful
to senior management for budget tracking, managing risk and managing
decisions.
We are a large corporation with a
large portfolio of projects. It has
provided us with at-a-glance status,
to-do lists, deadlines, reports and
more. These features are even
more critical when you factor in
international operations that must
be managed and tracked.
“
“
How does Sciforma help your
company become more effective,
innovative and competitive?
Streamlining projects with Sciforma has saved Netgear product
managers a great deal of time and eliminated a great deal of frustration.
We are a large corporation with a large portfolio of projects. Having
immediate access to project status that is consolidated into one place
has removed the human error component. It has provided us with at-
a-glance status, to-do lists, deadlines, reports and more. These features
are even more critical when you factor in international operations that
must be managed and tracked.