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Case pneus Internet Marketing
- 1. MANAGEMENT INTERNATIONAL BUSINESS PNEUS ONLNE BRIEFHISTORY Founded in April 2001 by Alexis Nerguisian. It is an online tyre selling company found in France. It is the first tyre selling site. Its sales have grown from the 200 sales in 2002 to 200000 currently.
- 2. Products and servicesoffered Pneus offers both professional and commercial services. It partners with vehicle manufactures like Porsche, BMW and Peugeot for the professional services. Its profound services are: A) Delivery and fitting offers for the tires. B) 24 month insurance cover for flat tires. C) Hotline services Monday to Friday D). Professional services to answer client queries and mails.
- 3. Products and Services Continued.. Products A) car, motorbike, all terrain and truck tires B) all season tires; winter and summer. C) cross, trail, scooter, enduro, road and trail tires
- 4. Business Model ofPneus Online Pneus is an online e-commerce site that sells tires and offers the other services listed above. It partners with the tyre manufacturers and offers the security and insurance for the products sold. The delivery is free on the tires purchased. The mode of payment is implemented by WordPay under the SSL securities.
- 5. Company information Its hasvarious fitting centers across Europe. France, Luxembourg, United Kingdom, Switzerland, Belgium, Italy, Portugal, Austria, Spain , Germany, Ireland and Spain. The site is ran by PNEUS ONLINE TRAING which is the Dutch subsidiary of PNEUS ONLINE SUISE Its is registered with the Geneva Business Registration Office under the number CH-660-6159008-9. The company hotline is: 71, chemin du moulin Carron 69570 Dardilly France.
- 6. How the CompanyHandles VAT Each of the fitting centers have their own VAT identification. Each subsidiary handles its own VAT identification as follows: 1. VAT identification number in Germany: DE 815007812 2. VAT identification number in Austria: AT U64442277 3. VAT identification number in Belgium: BE 0806835013 4. VAT identification number in Spain: ES N0034836G 5. VAT identification number in France: FR 00 509379103 6. VAT identification number for Ireland: IE 9736287H 7. VAT identification number in Italy: IT 00129179990 8. VAT identification number in Luxembourg: LU 22952987 9. VAT identification number in the Netherlands: NL 819696043B01 10. VAT identification number in Portugal: PT 980406129 11. VAT identification number in Switzerland: CH 701 492 12. VAT identification number in the UK: GB 922 9835 00
- 7. Payment Handling Online paymentis accepted through the WordPay. The payment takes place within 24 to 48 hours through the following bank transfer forms: PNEUS ONLINE TRADING Bank: R.B.S. Account nr: 10313578 Sort code: 160038 SWIFT/BIC: RBOSGB2L IBAN: GB58 RBOS 1600 3810 3135 78 PAYMENT IN FRANCE Chèque à l'ordre de PNEUS ONLINE TRADING, à envoyerà l'adresse suivante : PNEUS ONLINE SUISSE Rue Alexandre Gavard 16 1227 CAROUGE (SUISSE) The delivery of the tyres is between 3 to 5 business days after the payment is done and confirmed.
- 8. Customer Relations andPolicy Clients must check the tyres before fitting is done. Any mounted tyre cant be returned. The client can track the package through the hotline. The client has the possibility of choosing the fitting center. Incase of the loss of the package the client must inform the company in written and attach the delivery note for the follow up and refund.
- 9. Summary Pneus online companyhas implemented the necessary security for the online shopping of the tyres. They provide added services such as professional skills in the tyre manufacturing company for the clients hence establishing consumer loyalty and ensuring quality. They have different branches and fitting centers to promote accessibility.