Case PhV Bekunis
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The document discusses media monitoring services for pharmaceutical companies. It provides an overview of how specialized media, online sources, blogs and social sites can be monitored to track mentions of drugs, companies, competitors' actions and reports of side effects. The monitoring process involves collecting data from various medical and pharmaceutical print and online sources, converting it to a digital database, and providing clients with a final report and access to all relevant articles. Metrics such as the number of mentions and distribution across media types are also reported to clients.
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- Link to NephroTube website: www.NephroTube.com
- Link to NephroTube social media accounts: https://nephrotube.blogspot.com/p/join-nephrotube-on-social-media.html
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Learning objectives:
1. Define an electrocardiogram (ECG) and electrocardiography
2. Describe how dipoles generated by the heart produce the waveforms of the ECG
3. Describe the components of a normal electrocardiogram of a typical bipolar lead (limb II)
4. Differentiate between intervals and segments
5. Enlist some common indications for obtaining an ECG
6. Describe the flow of current around the heart during the cardiac cycle
7. Discuss the placement and polarity of the leads of electrocardiograph
8. Describe the normal electrocardiograms recorded from the limb leads and explain the physiological basis of the different records that are obtained
9. Define mean electrical vector (axis) of the heart and give the normal range
10. Define the mean QRS vector
11. Describe the axes of leads (hexagonal reference system)
12. Comprehend the vectorial analysis of the normal ECG
13. Determine the mean electrical axis of the ventricular QRS and appreciate the mean axis deviation
14. Explain the concepts of current of injury, J point, and their significance
Study Resources:
1. Chapter 11, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 9, Human Physiology - From Cells to Systems, Lauralee Sherwood, 9th edition
3. Chapter 29, Ganong’s Review of Medical Physiology, 26th edition
4. Electrocardiogram, StatPearls - https://www.ncbi.nlm.nih.gov/books/NBK549803/
5. ECG in Medical Practice by ABM Abdullah, 4th edition
6. Chapter 3, Cardiology Explained, https://www.ncbi.nlm.nih.gov/books/NBK2214/
7. ECG Basics, http://www.nataliescasebook.com/tag/e-c-g-basics
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Case PhV Bekunis
- 2. Information about the side effects of drugs, the mention of the company, competitors' actions, etc. is very important for conducting business activity and decision-making. Speed and quality of services will save you time and provide you with the maximal amount of information.
- 3. Search and tracking information using special tools enable to monitor specialized medical and pharmaceutical printed media, online mass media, forums, social networks, microblogging, presentations and videos
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