The document announces a marketing case study competition organized by Chhattisgarh Tourism to develop a plan to establish, promote, and sustain tourism in Chhattisgarh. It provides background information on Chhattisgarh's rich cultural heritage, natural diversity, and tourism potential in areas such as wildlife, architecture, ethnic tourism, and spiritual tourism. Participants are asked to develop a comprehensive marketing strategy and implementation plan in a 12-slide PowerPoint presentation focusing on an innovative approach to position Chhattisgarh as a niche tourism destination and addressing feasibility. Rules for team formation and submission are also outlined.

1. CHHATTISGARH TOURISM
presents
MARKETING CASE STUDY COMPETITION

2. CASE FILES
Chhattisgarh – full of surprises
Chhattisgarh may be a young state but is an ancient land. Situated in the heart of India,
the state is endowed with a rich cultural heritage and attractive natural diversity.
Tourism in Chhattisgarh
The State is full of ancient monuments, rare
wildlife, exquisitely carved temples, Buddhist
sites, palaces, water falls, caves, rock
paintings and hill plateaus. Tourism
destinations of the state are in their natural
state, untouched and unexplored and offer a
unique and alternate experience to tourists
when compared to traditional destinations.
The tribal regions have its unique cultural
and ecological identity, concentrated
mainly in northern and southern parts of
the state. The Green State of Chhattisgarh
has 44% of its area under forests, and is
one of the richest bio-diversity areas in the
country. The state has immense tourism
potential in various focus areas of tourism.
Focus areas of tourism in Chhattisgarh
1. Wild life and eco tourism
2. Architecture and monuments
3. Ethnic tourism
4. Spiritual and religious tourism
Detailed info on tourism in Chhattisgarh can
be found on http://chhattisgarhtourism.net/

3. Chhattisgarh Tourism Board (CTB) is the nodal agency for development of tourism
industry in the state. Through its policies and practices, it has been promoting
sustainable and responsible tourism. For details on initiatives and policies on tourism,
visit www.visitcg.in, http://visitcg.in/index.php/download/107-chhattisgarh-tourism-board-
annual-reports-prashashnik-prativedan.html.
The road ahead
The tourism industry is undergoing sea changes in every aspect. Tourist profiles have
changed a lot. Travel patterns, number of people travelling together, frequency of
vacations are no longer the same. Choices of destination for Indian tourists have
opened up and variables that affect these choices are rapidly changing. Emerging
concepts of responsible and sustainable tourism practices have changed the way
businesses are conducted in tourism industry. Chhattisgarh tourism has been following
the strategy to keep up with developments in the industry and offer tourists a wow
experience.
To establish, promote and sustain Chhattisgarh as a niche tourism destination for
Indian tourist in various focus areas would require innovative and path breaking ideas.
Innovation in planning the offer, communication channels and delivery mec hanisms is
going to be the game changer in tourism industry. Yet at the same time feasibility and
practicality of these ideas would determine how successful the implementation is going
to be.
The opportunity
Develop a plan of action complete with a comprehensive marketing strategy to
establish, promote and sustain tourism in Chhattisgarh. The plan should focus not only
on strategy formulation but should be specific on implementation as well.
In doing so you are required to gather additional information if required and conduct
analyses to support your conclusions. Present your ideas in a power point presentation
in not more than 12 slides, excluding your cover slide and references. The ideas should
be your original; any material referenced should be duly mentioned in the standard
format.
Follow the rules and regulations strictly, mentioned in next section to avoid
disqualification.

4. RULES AND REGULATIONS
Each team should have 3 members. All members should belong to the same
institute. A person can be a member of only one team, but there is no limit on the
number of teams from a college.
Only full time MBA/PGDM students are allowed to participate.
Each entry should have a cover slide mentioning team name, participants, e‐mail
ids and mobile nos. of the team member(s) and the name of the institute they
belong to.
Last date of Registration and Submission is 28th Feb. 2012 before 17:59:59Hrs.
The case deliverables have to be mailed “mantra@iimraipur.ac.in”. Participants
shall receive an acknowledgement after mailing their entries.
All the files mailed should follow the format casefiles12_<Team Name>_<College
Name>
The subject of the mail should be of the format casefiles12_<Team
Name>_<College Name>
Name of the participants, college name etc. should not be mentioned and
nowhere else in the entire document. Failure to adhere to this clause will result in
automatic disqualification.
The submitted presentations would become property of CTB.
The shortlisted teams will be invited on campus for subsequent rounds. The
deliverables for next round would be mailed only to the shortlisted candidates.
In case of any queries please contact:
Pratyush Rai +91- 8827380975
Anant Bibhore +91- 8827380944