This case discusses the $1 billion expansion of the UTC shopping center in San Diego, called the New UTC. Southwest Strategies was hired to build community support for the project. They set objectives like getting 2,000 support cards from residents and addressing all community concerns. They worked for 5 years communicating with the community and local organizations, gaining more support than their goal. Key principles included using a third party for credibility and transparency. They addressed concerns over traffic by including a transit center and promoting green elements like solar power. In the end, the city council voted 7-1 to approve the largest development project in San Diego's history, exceeding all objectives.