The document discusses a 2014 Google study on multiscreen usage among smartphone, TV, laptop and PC owners aged 16-55 in certain socioeconomic groups in Peru. It shows that consumers now use multiple devices at different stages of the purchasing process, from initial research to finalizing purchases. Marketers need to use a variety of digital marketing channels, including search, display, video, email, social media and ads to reach consumers across different screens. The study also introduces three consumer archetypes - introducers, influencers and closers - that marketers can target along the path to purchase.

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6. El nuevo mundo Multiscreen – Google 2014. Muestra: Poseedores de Smartphone, TV, Laptop/PC, 16-55 años, NSE A1 a D

7. El nuevo mundo Multiscreen – Google 2014. Muestra: Poseedores de Smartphone, TV, Laptop/PC, 16-55 años, NSE A1 a D

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23. Introducer
Influencer
Closer

26. http://mashable.com/2012/10/23/holiday-multichannel-shopping-retail-google-study/

32. El nuevo mundo Multiscreen – Google 2014. Muestra: Poseedores de Smartphone, TV, Laptop/PC, 16-55 años, NSE A1 a D

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41. SEO Search Ads Social Media Email Marketing Directo

42. SEO Search Ads Social Media Email Marketing Directo

43. SEO Search Ads Social Media Email Marketing Directo

44. SEO Search Ads Social Media Email Marketing Directo

45. SEO Search Ads Social Media Email Marketing Directo

46. SEO Search Ads Social Media Email Marketing Directo

47. SEO Search Ads Social Media Email Marketing Directo

48. SEO Search Ads Social Media Email Marketing Directo

55. Youtube
Red de display
de Google

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66. Introducer Influencer Closer
Search Orgánico
Search pagado
Display/Video
Email Marketing
Social Media/Ads

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70. Attachmedia
Carlo Rodríguez Arenas
CEO / Consultor de Marketing
digital
Contacto
Teléfono: 51 1 – 719-7604
Email:
crodriguez@attachmedia.com
www.attachmedia.com
Blog.attachmedia.com