WaterSmart Data Scientist Will Holleran analyzed how Californians have been reacting to the drought and the new drought restrictions. He found that households respond to messaging at the local level but aren’t as responsive to state-wide messaging, and that mandatory restrictions work in pushing households to save water. He suggests that instead of funding large state-wide campaigns, we should provide funding to local water suppliers for them to educate their customers.He also found that higher users and those with larger lots are not responding to messaging as strongly as others. This is likely because they tend to be more affluent and not price sensitive. We need to work on engagement with those households, and that’s where social comparisons can be particularly effective.
Discover ways to nurture your powerful social media presence to benefit your agency and take a deep dive into the best ways to measure the ROI of your content marketing. You’ll hear from recruitment leaders as they showcase real-world examples of successful campaigns and share how to do fewer things at scale.
WaterSmart Data Scientist Will Holleran analyzed how Californians have been reacting to the drought and the new drought restrictions. He found that households respond to messaging at the local level but aren’t as responsive to state-wide messaging, and that mandatory restrictions work in pushing households to save water. He suggests that instead of funding large state-wide campaigns, we should provide funding to local water suppliers for them to educate their customers.He also found that higher users and those with larger lots are not responding to messaging as strongly as others. This is likely because they tend to be more affluent and not price sensitive. We need to work on engagement with those households, and that’s where social comparisons can be particularly effective.
Discover ways to nurture your powerful social media presence to benefit your agency and take a deep dive into the best ways to measure the ROI of your content marketing. You’ll hear from recruitment leaders as they showcase real-world examples of successful campaigns and share how to do fewer things at scale.
