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Volume 5, Issue 1  June 2008






                                                               Bicycle and In-Line Skating Safety News 


In-Line Skating-Fastest Growing Sport—
                                           fractures. Head injuries are not far      skating. Our new Safety on Wheels™
 Injuries Up Dramatically                  behind. In fact, the CPSC projected                          program includes
by Mary Beth Luhrsen                       that in 2008, 7,000 people would                              safety gear made
                                           sustain head injuries—by far the most                         by Skating—In
Last year, the Consumer Product            potentially disabling and even fatal of                       Line, “the choice
Safety Commission (CPSC) released          all in-line skating injuries.                                  of champions.”
some alarming news on in-line
                                                Fortunately, safety education and                                We hope
skating, now the fastest growing
                                           appropriate protection can make a                                 you will play an
recreational sport in America. They
                                           difference. The International In-Line     active role in your children’s “Safety
projected 83,000 serious injuries in
                                           Skating Association (IISA) recommends     on Wheels” and give serious
2008, more than double those of
                                           helmets be certified to the ANSI,         consideration to purchasing protective
2007. Even more alarming is the fact       ASTM, or Snell bicycle helmet safety      equipment for your entire family. If
that children under age 15 account         standards. Remember to think “Safety      you have any questions about Ride
for 60% of these injuries.                 on Wheels” in 2008.                       Safe products and services, please call
                                                                                     us at 800-555-RIDE.

                                               A Message to Parents
                                           by Mary Beth and Dane Luhrsen

                                           For the past four years, Ride Safe has
                                           been committed to promoting safe
                                           bicycling and bicycle helmets. We
                                           started with our own four children
                                           (ages 2–8), who didn’t want to wear
                                           helmets because their friends didn’t
The point is that in-line skating can be   wear them. We thought if we could
quite dangerous. Skaters often share       offer “cool” looking helmets to a
the pavement with cars, trucks,            group of children, we could diminish
bicyclists, pedestrians, and pets and      this negative peer pressure. Our
encounter loose gravel, potholes,          strategy worked, and the Ride Safe
puddles, and cracks. Add to that the       program has already convinced
fact that it is possible to achieve        300,000 people at over 2,500 schools
speeds exceeding 30 miles per hour,        to wear bicycle helmets.
and you’ve got “accidents” waiting to          In 2002, we expanded our
happen.                                    program to include educational
     Most injuries are wrist fractures,    materials and protective gear for
followed by elbows or lower arm            another very popular sport—in-line

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C8ex08, newsletter

  • 1. Volume 5, Issue 1  June 2008   Bicycle and In-Line Skating Safety News  In-Line Skating-Fastest Growing Sport— fractures. Head injuries are not far skating. Our new Safety on Wheels™ Injuries Up Dramatically behind. In fact, the CPSC projected program includes by Mary Beth Luhrsen that in 2008, 7,000 people would safety gear made sustain head injuries—by far the most by Skating—In Last year, the Consumer Product potentially disabling and even fatal of Line, “the choice Safety Commission (CPSC) released all in-line skating injuries. of champions.” some alarming news on in-line Fortunately, safety education and We hope skating, now the fastest growing appropriate protection can make a you will play an recreational sport in America. They difference. The International In-Line active role in your children’s “Safety projected 83,000 serious injuries in Skating Association (IISA) recommends on Wheels” and give serious 2008, more than double those of helmets be certified to the ANSI, consideration to purchasing protective 2007. Even more alarming is the fact ASTM, or Snell bicycle helmet safety equipment for your entire family. If that children under age 15 account standards. Remember to think “Safety you have any questions about Ride for 60% of these injuries. on Wheels” in 2008. Safe products and services, please call us at 800-555-RIDE. A Message to Parents by Mary Beth and Dane Luhrsen For the past four years, Ride Safe has been committed to promoting safe bicycling and bicycle helmets. We started with our own four children (ages 2–8), who didn’t want to wear helmets because their friends didn’t The point is that in-line skating can be wear them. We thought if we could quite dangerous. Skaters often share offer “cool” looking helmets to a the pavement with cars, trucks, group of children, we could diminish bicyclists, pedestrians, and pets and this negative peer pressure. Our encounter loose gravel, potholes, strategy worked, and the Ride Safe puddles, and cracks. Add to that the program has already convinced fact that it is possible to achieve 300,000 people at over 2,500 schools speeds exceeding 30 miles per hour, to wear bicycle helmets. and you’ve got “accidents” waiting to In 2002, we expanded our happen. program to include educational Most injuries are wrist fractures, materials and protective gear for followed by elbows or lower arm another very popular sport—in-line