Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
C43A7G1 Final Presentation
1. Soccer on the Rise: An Analysis of Factors
Influencing Initial Fandom across the EPL
and MLS
Max Duran, Roxanna Kamal, Christian Martin, Christian Tovar-Vargas
2. Take a guess…
What percentage of people between the ages
of 18-35, living in the Bay Area, favor the EPL
to the MLS?
3. Important factors for initial team preference
Rank Reason for Support Importance (%)
1 Ability to watch team play due to media
coverage
76
2 Liked the team’s style of play 76
3 They had a particular player I liked 72
4 They belonged to the highest competitive
division in their nation
72
5 My family and friends supported the team 68
6 They had a history of ethical behavior 68
7 The broadcast quality of their games 68
8 I liked the stadium the team called ‘home’ 60
4. Recommendations
- Leveraging of antecedents within grassroots efforts
1. Presence of a Particular Player:
- Successful players
- “Designated players”
5. 2. Importance of Team’s Style of Play
- Identify descriptive terms in regards to “style of play”
- Conduct focus groups
- Free form response analysis
- Show attractive content to consumers
6. 3. Media Coverage & Broadcast Quality
- Continue:
- securing broadcasting rights with prominent partners
- securing more consistent games slots for the regular season
- Develop and promote soccer content in the digital space
-Work with subscription providers to make games more accessible
-Changing perceptions through media outlets