Global Property Guide C21 Super Bowl Covereage
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Century 21 Real Estate Super Bowl Commercial "Is there a Century 21 Agent in the House? - Public Relations Campaign Highlights 2013.
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Century 21 Education conducted a certificate program through Hootsuite Social for Business to teach their global affiliated sales professionals how to use social media effectively. A survey found that while most agents saw social media's potential for relationship building, only 31% felt skilled in using it. The program increased understanding of social media's impact by 32% and confidence applying lessons by 76%. 82.2% of agents said the course would help achieve goals, and 84% would recommend it. Participant quotes showed social media skills helping them connect and promoting their business. As of November, over 2,100 agents were enrolled with 134 completing certificates. The program aimed to provide faster time to value through social media skills and greater realization of its enterprise opportunities.
C21 Makes BFFs Through Competitive Content
If there's one thing every brand wants, it's a BFF—a Business Friend Forever. And while forming this relationship isn't easy, Century 21 has managed to establish a rapport with consumers through "Internet competitive content."
According to Matt Gentile, director of social media for Century 21 and creator of its BFF term, Internet competitive content is any form of content that captures consumers' attention for the two to three seconds that the brand has them in their social feeds. Visual content such as memes, infographics, and videos do particularly well, he adds, and helps produce a consistent “digital drum beat” that gets people to return to the brand's properties.
My BFF Social: Capturing the Consumer in a Constant Stream of Content
The beauty of social media and mobility is in the expanded universe of opportunities to reach consumers with a branded message. The good news is that digital campaign metrics are much more quantifiable than traditional advertising media such as print ads or television.
IMG Digital Group (http://imgdigit.com/) was founded by Matt Gentile, former Global Director of Social Media for the CENTURY 21 brand, Matt is a seasoned marketing professional with extensive experience in developing and leading PR and Social Media teams as well as developing and executing brand marketing strategies.
Services: Executive Coaching, Social Media Consulting and Management, Digital Advertising, Public Relations. Marketing services available in both English / Spanish.
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Getting Started with C21 Social for Business
The document provides instructions for real estate agents to set up and use their CENTURY 21 Hoostuite Enterprise social media management account. It outlines logging into the 21online website, selecting the C21 Social Xchange tool, filling out prompts using their CENTURY 21 email, and setting up their account within two business days. It then describes how to access the account through 21online, navigate to the home page, establish the C21 Social for Business account, and configure the C21 Social plugin to share content to various social media sites.
Digital Drumbeat 2015
Providing social media marketing content through cost efficient, royalty-free real-time digital marketing campaigns is one way CENTURY 21 has differentiated itself from other real estate franchisors looking to attract brokerages and agents. It enables the brand to break away from the pack and break out of the category with regard to innovative marketing and advertising strategy.
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Century 21 Education conducted a certificate program through Hootsuite Social for Business to teach their global affiliated sales professionals how to use social media effectively. A survey found that while most agents saw social media's potential for relationship building, only 31% felt skilled in using it. The program increased understanding of social media's impact by 32% and confidence applying lessons by 76%. 82.2% of agents said the course would help achieve goals, and 84% would recommend it. Participant quotes showed social media skills helping them connect and promoting their business. As of November, over 2,100 agents were enrolled with 134 completing certificates. The program aimed to provide faster time to value through social media skills and greater realization of its enterprise opportunities.
C21 Makes BFFs Through Competitive Content
If there's one thing every brand wants, it's a BFF—a Business Friend Forever. And while forming this relationship isn't easy, Century 21 has managed to establish a rapport with consumers through "Internet competitive content."
According to Matt Gentile, director of social media for Century 21 and creator of its BFF term, Internet competitive content is any form of content that captures consumers' attention for the two to three seconds that the brand has them in their social feeds. Visual content such as memes, infographics, and videos do particularly well, he adds, and helps produce a consistent “digital drum beat” that gets people to return to the brand's properties.
My BFF Social: Capturing the Consumer in a Constant Stream of Content
The beauty of social media and mobility is in the expanded universe of opportunities to reach consumers with a branded message. The good news is that digital campaign metrics are much more quantifiable than traditional advertising media such as print ads or television.
IMG Digital Group (http://imgdigit.com/) was founded by Matt Gentile, former Global Director of Social Media for the CENTURY 21 brand, Matt is a seasoned marketing professional with extensive experience in developing and leading PR and Social Media teams as well as developing and executing brand marketing strategies.
Services: Executive Coaching, Social Media Consulting and Management, Digital Advertising, Public Relations. Marketing services available in both English / Spanish.
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Digital Drumbeat 2015
Providing social media marketing content through cost efficient, royalty-free real-time digital marketing campaigns is one way CENTURY 21 has differentiated itself from other real estate franchisors looking to attract brokerages and agents. It enables the brand to break away from the pack and break out of the category with regard to innovative marketing and advertising strategy.
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The document discusses best practices for digital reputation management and social media marketing. It covers topics like managing your online presence and brand, personal branding, content saturation indexing to determine how saturated an area is with content, and the benefits of different types of digital advertising like search and display. Specific tactics covered include using video marketing through platforms like YouTube and Videolicious, using Adwords Express for search advertising, and measuring the success of digital marketing efforts. The overall message is on how real estate professionals can use social media to build their brand and manage their online reputation.
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The article discusses Century 21's push for excellence and leadership in the global real estate industry, which they refer to as "going for the gold." It began in earnest in 2010 with a goal of becoming the global leader in real estate transactions. Their marketing efforts, including sponsoring the US bobsled team and the upcoming Winter Olympics, aim to differentiate Century 21 agents and showcase their integrity. One success was Century 21 becoming the most visited real estate franchise website for 12 straight months, according to comScore. Their global growth strategy is also evidence that their "SMARTER. BOLDER. FASTER." campaign is making strides worldwide.
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According to Bev Thorne, CMO, Century 21 Real Estate LLC, "We're striving to keep the brand relevant to breaking news and pop-culture trends, and in a way and form that keeps it relevant to the target customer."
While Century 21 certainly isn't new to social media, she said, the brand has been striving lately to be more frequent and timely and take on issues that are top-of-mind. Thorne said research shows that consumers "are in the range of 20 to 25 percent more likely to remember and consider a brand with a linkage to something in real time."
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Century 21 Sells Walter White's House in the Only Worthy Brand Tie-In to the Breaking Bad Finale 'Fit for a king'
'Breaking bad' home listing on craigslist is super clever, century 21
Century 21 real estate agency posted a fake Craigslist listing for Walter White's house from the TV show "Breaking Bad" hours before the series finale aired. The listing described the house as an "Albuquerque Palace" and mentioned features that would be useful for a meth kingpin like White. Though a spoof, the listing brought attention to the real home's prominence on the show. The real owners said they would never sell their beloved home tied to the popular series.
C21 breaking bad marketeing pays the boston globe
The ad agency Mullen created a fake Craigslist posting advertising the sale of Walter White's house from the TV show "Breaking Bad" for Century 21, as a marketing stunt to bring attention to their brand around the finale. They posted it before the finale aired and tweeted about it, generating over 1,600 tweets in 24 hours. The goal was to position Century 21 in the cultural conversation around the finale at a low cost compared to an official TV ad.
Huffington Post: CENTURY 21 Super Clever
'Breaking Bad' Home Listing On Craigslist Is Super Clever, Century 21
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Walter White's house from Breaking Bad is listed for sale on Craigslist as a fake listing. The listing references details from the show like having a two-car garage that could fit Walt's Pontiac Aztek or another vehicle. While the real owners have no plans to sell, the listing is meant to be a fun reference for Breaking Bad fans as they continue to discuss and mourn the end of the popular series.
Salon: Walter White's Home on Craigslist
The document discusses the results of a study on the effects of a new drug on memory and cognitive function in older adults. The double-blind study involved 100 participants aged 65-80 who were given either the drug or a placebo daily for 6 months. Researchers found that those who received the drug performed significantly better on memory and problem-solving tests at the end of the study compared to those who received the placebo.
Ad Age: CENTURY 21 Puts Walter White's Home on Craiglist
"In today's media environment there's only so many Super Bowls, only so many opportunities to capture the attention and imagination of a mass audience, and Breaking Bad's season finale was one of those moments," said Matt Gentile, director of social media for Century 21. "Walter's house is like its own character on the show ... as the show is coming to an end we felt like the home is going to receive a lot of attention. This show in particular represents really exceptional quality and between those two factors it was a good opportunity to move forward."
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The article discusses Century 21's push for excellence and leadership in the global real estate industry, which they refer to as "going for the gold." It began in earnest in 2010 with a goal of becoming the global leader in real estate transactions. Their marketing efforts, including sponsoring the US bobsled team and the upcoming Winter Olympics, aim to differentiate Century 21 agents and showcase their integrity. One success was Century 21 becoming the most visited real estate franchise website for 12 straight months, according to comScore. Their global growth strategy is also evidence that their "SMARTER. BOLDER. FASTER." campaign is making strides worldwide.
CENTURY 21 Social Recognized by Ad Age Creativity Best of 2013
For sheer tactical brilliance, Century 21 takes the No. 7 spot in the integrated and interactive category.
CENTURY 21 Wins Best PR Innovation Award
PR Daily Recognizes +Century 21 Real Estate LLC with "Best PR Innovation" Award. Campaign attracts young home buyers through online gaming brand activation.
Brand Channel: CENTURY 21 Finds Value in Olympics and Social Media
According to Bev Thorne, CMO, Century 21 Real Estate LLC, "We're striving to keep the brand relevant to breaking news and pop-culture trends, and in a way and form that keeps it relevant to the target customer."
While Century 21 certainly isn't new to social media, she said, the brand has been striving lately to be more frequent and timely and take on issues that are top-of-mind. Thorne said research shows that consumers "are in the range of 20 to 25 percent more likely to remember and consider a brand with a linkage to something in real time."
A Guide to Google +
Google+ aims to integrate social features like profiles, relationships, and sharing across all Google products like Search, Maps, and YouTube to improve the user experience. It has grown to over 500 million users with people spending an average of 12 minutes per day in the Google+ stream. For businesses, being on Google+ can provide benefits like better discovery in search results, deeper engagement through features like Hangouts, and measurable impact through analytics and recommendations. The document provides examples of how different industries like retail, consumer goods, and technology are using Google+ successfully.
CENTURY 21 Social Marketing Recognized in NY Times Feature
Brands like Coca-Cola, Pampers, and Johnson & Johnson congratulated the royal family on the birth of Prince George through social media posts that extended existing ad campaigns. While the reactions were mixed, the brands aimed to celebrate the occasion without overtly promoting products. Advertising experts noted it is risky for brands to try too hard to sell products during such cultural moments and recommend focusing on branding instead. Data showed huge interest in discussions around the royal baby on social media.
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The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Adweek century 21 only worthy brand tie in to the breaking bad finale
Century 21 Sells Walter White's House in the Only Worthy Brand Tie-In to the Breaking Bad Finale 'Fit for a king'
'Breaking bad' home listing on craigslist is super clever, century 21
Century 21 real estate agency posted a fake Craigslist listing for Walter White's house from the TV show "Breaking Bad" hours before the series finale aired. The listing described the house as an "Albuquerque Palace" and mentioned features that would be useful for a meth kingpin like White. Though a spoof, the listing brought attention to the real home's prominence on the show. The real owners said they would never sell their beloved home tied to the popular series.
C21 breaking bad marketeing pays the boston globe
The ad agency Mullen created a fake Craigslist posting advertising the sale of Walter White's house from the TV show "Breaking Bad" for Century 21, as a marketing stunt to bring attention to their brand around the finale. They posted it before the finale aired and tweeted about it, generating over 1,600 tweets in 24 hours. The goal was to position Century 21 in the cultural conversation around the finale at a low cost compared to an official TV ad.
Huffington Post: CENTURY 21 Super Clever
'Breaking Bad' Home Listing On Craigslist Is Super Clever, Century 21
GQ: CENTURY 21 Social Media Campaign
Walter White's house from Breaking Bad is listed for sale on Craigslist as a fake listing. The listing references details from the show like having a two-car garage that could fit Walt's Pontiac Aztek or another vehicle. While the real owners have no plans to sell, the listing is meant to be a fun reference for Breaking Bad fans as they continue to discuss and mourn the end of the popular series.
Salon: Walter White's Home on Craigslist
The document discusses the results of a study on the effects of a new drug on memory and cognitive function in older adults. The double-blind study involved 100 participants aged 65-80 who were given either the drug or a placebo daily for 6 months. Researchers found that those who received the drug performed significantly better on memory and problem-solving tests at the end of the study compared to those who received the placebo.
Ad Age: CENTURY 21 Puts Walter White's Home on Craiglist
"In today's media environment there's only so many Super Bowls, only so many opportunities to capture the attention and imagination of a mass audience, and Breaking Bad's season finale was one of those moments," said Matt Gentile, director of social media for Century 21. "Walter's house is like its own character on the show ... as the show is coming to an end we felt like the home is going to receive a lot of attention. This show in particular represents really exceptional quality and between those two factors it was a good opportunity to move forward."
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CENTURY 21 Social Recognized by Ad Age Creativity Best of 2013
CENTURY 21 Social Recognized by Ad Age Creativity Best of 2013
Brand Channel: CENTURY 21 Finds Value in Olympics and Social Media
Brand Channel: CENTURY 21 Finds Value in Olympics and Social Media
CENTURY 21 Social Marketing Recognized in NY Times Feature
CENTURY 21 Social Marketing Recognized in NY Times Feature
Adweek century 21 only worthy brand tie in to the breaking bad finale
Adweek century 21 only worthy brand tie in to the breaking bad finale
'Breaking bad' home listing on craigslist is super clever, century 21
'Breaking bad' home listing on craigslist is super clever, century 21
Ad Age: CENTURY 21 Puts Walter White's Home on Craiglist
Ad Age: CENTURY 21 Puts Walter White's Home on Craiglist
Global Property Guide C21 Super Bowl Covereage
- 1. Super Bowl XLVII Century 21 real estate ad rides on social media highs Feb 05, 2013 | 0 Comment(s) An encouraging push in American consumer confidence had been widely perceived in the variety of Super Bowl 2013 advertisements. With an estimated $4-million in advertisement cost to buy a 30-second spot on CBS during the NFL championship game, a one minute could roughly amount to $8 million, excluding the production expense in making the ad. Real estate firm Century 21 had been visible with its one-minute and pre-game teasers that could reflect the bullish sentiment towards residential buying in the United States. Century 21’s 2013 ad during the game on Sunday had ran the familiar mother-in-law joke and irked some viewers, but it was still a welcome move for agents still trying to make a sell. According to research firm Nielsen, an estimated 108 million viewers kept tab of the game and its half-time performances in spite a power outage at the New Orleans Superdome. Mashable.com reports that social media activity was 3 times more popular than the 2012 game. Citing the social media analysis made by Trendrr.com, Mashable said there has been 52.56 million social media activity of the Super Bowl on popular social media platforms Twitter, Facebook and Instagram compared to the 17.45 million recorded in 2012. Although it is hard to tell if the visibility will translate to actual sales needed by Century 21, advertising and social media experts are confident that out of the growing 194,000 views, getting three to five home buyers for the entire year would not be so bad.