The document discusses a project in Ecuador that aims to mainstream biodiversity conservation into the tourism industry. It seeks to develop and disseminate ecosystem-specific sustainable tourism best practices. The project will target accommodation providers and tour operators to educate them on practices that protect coastal/marine areas and tropical forests. It will take place in Mindo and the Galapagos Islands from 2005-2007 and hopes to increase adoption of sustainable practices among target businesses and to document lessons learned.