BZ_2013_Cert-Conor_Cusack_MPA (1)

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Conor Cusack has a Master's degree in Public Administration. He has over 10 years of experience in local government administration. Cusack has extensive knowledge of budgeting, finance, and operations management for municipalities.

Wondering how social media affects your business? Wondering if you should use social media monitoring and listening tools? In this presentation is a case study on how Netflix didn't listen to social media sentiment and made business decisions that caused the stock price to drop dramatically. It also analyzes Blockbuster and some ways that they also could have used social media monitoring to prevent bankruptcy and also how they did use it to capture some of the Netflix customers who were looking to leave. The data in the case study is from Sysomos and provides not just data, but shows how social media data provides business insights that impact business decisions. Included is John Boyd, a former fighter pilot and the creator of the OODA Loop - Observe, Orient, Decide & Act process. How this applies to business is --determining whether businesses are using social media data --like fighter pilots use data-- to be agile and make critical decisions in seconds vs using data on a yearly basis to evaluate the direction of the company. Companies can't afford to miss these points but many do. Don't let your company be one of them that doesn't OODA! For more information and a white paper on this topic, check this out: http://www.drnatalienews.com/blog/ooda-loop-and-how-to-use-social-media-for-business-part-5 @drnatalie www.drnatalienews.com www

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Cas cm fb monop sandwichmonop janv2013Auriane Knapp

Economie des migrations

Olivier Bouba-Olga

Keynote Presentation: Great Marketing is About Great Data Wondering about how many pieces of content are shared each day? Over 3.5B !!! This Keynote presentation is about the state of content and engagement. THERE’S A NEW WAVE OF BRAND BUILDING where BRANDS are… SOCIAL EXPERIENCES and Digital EXPERIENCES! Customers are taking action on content... Take for instance…George Takei’s Facebook page - we look at the how one picture shared by George goes viral! (Check out the video by Stamen !) There is value in social currency - but to realize that value, you'll need social media tools. In this presentation I highlight InfiniGraphs.com capability to look at data within a vertical industry and compare engagement and interactions per channel and compare competitors to one another. Competitive intelligence has evolved - it was keyword-based monitoring and listening. Now its based on an Interest Graph based on context of consumers collective actions. Isn't it worth knowing what is relevant to your audience? Brands in This Industry Report include: • American Eagle • Outfitters • BeBe • Gap • H&M • Hollister Co • Old Navy • Polyvore • Refinery29 • ShopBop • Urban Outfitters • Wet Seal Check out how a brand can look at where their engagement capabilities are compared to their competitors, what types of content are shared the most and use this type of data to create your editorial calendar and content so that you drive engagement and get a return on your investment on content and social media interaction programs. @drnatalie www.drnatalienews.com

Marketing sensoriel du point de vente : développer l'expérience client pour d...

Alain Goudey

Pour développer les ventes d’un magasin, les facteurs d’ambiance constituent un levier simple à actionner : musique, senteurs, sensations visuelles, gustatives ou encore tactiles influencent le consommateur. Bien pensé, le marketing sensoriel c’est +18% de CA en moyenne (étude Mediavea / Radio P.O.S.) pour un bon concept d’ambiance musicale (musique, messages commerciaux et contenu éditorial) ou un bon concept d’affichage dynamique (contenu visuel et messages promotionnels).

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Great case of how Aalto University's killer entrepreneurship programs were designed, developed and delivered by students (the Aalto Entrepreneur Society or AaltoES) in partnership with the entrep community. Fun to see how the entrepreneurial mindset grew and co-evolved as the entrepreneurial ecosystem grew. The REAL work was done by Tua Bjorklund, scholar in residence at the Aalto Design Factory. The final version of this draft is forthcoming in the Journal of Enterprising Communities!

Post-Smarticity

Fing

Présentation devant les commissions thématiques du pôle Systematic : Pokemo Go a fini de le démontrer : le rôle historique du numérique est d’ajouter de la complexité à notre monde. Ca tombe bien pour la ville, qui se nourrit de complexité. Mais ça tombe mal pour la Smart City, qui ambitionnait de la réduire. Le projet de la Smart City est définitivement mort – même l’un de ses principaux promoteurs, IBM, l’abandonne. Pour autant, les technologies smart peuvent bien sûr apporter beaucoup de choses intéressantes à la city. Mais en s’inscrivant dans un agenda différent, « city-centrique » plutôt que techno-centrique…

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Der Chao CHEN