bw-casestudy-austal (2)
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Austal required a website that could depict its global reach while also engaging regional audiences where its core business units operated. Blue Water was selected to design, program, and maintain the website including a content management system, search engine optimization, and hosting. Blue Water collaborated with Austal to create a corporate site and three sub-sites with unique domains. Multiple designs were produced until Austal approved the wireframe and design. The site is now in final development before public release.
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- 1. 6404 IVY LANE, SUITE 600, GREENBELT, MD 20770 | BWM.COM | 1.877.861.BLUE Redefining Maritime Excellence Bridging global waters with regional appeal. < > Austal A case study in collaboration and branding
- 2. 6404 IVY LANE, SUITE 600, GREENBELT, MD 20770 | BWM.COM | 1.877.861.BLUE The Challenge< > Austal required a website that would not only depict its global reach, but would also engage the regional audience where its core business units functioned at the same time, without losing any functionality or design subtleties in the process. While a challenging project, Blue Water’s award-winning past performance instilled confidence among Austal’s representatives and Blue Water was selected to carry out the work.
- 3. 6404 IVY LANE, SUITE 600, GREENBELT, MD 20770 | BWM.COM | 1.877.861.BLUE The Solution< > Blue Water provided the following services for Austal: • Website design • Web programming • Installing and maintaining a content management system • Search engine optimization • Web hosting and website maintenance
- 4. 6404 IVY LANE, SUITE 600, GREENBELT, MD 20770 | BWM.COM | 1.877.861.BLUE approved wireframe
- 5. 6404 IVY LANE, SUITE 600, GREENBELT, MD 20770 | BWM.COM | 1.877.861.BLUE approved design
- 6. 6404 IVY LANE, SUITE 600, GREENBELT, MD 20770 | BWM.COM | 1.877.861.BLUE The Results< > Austal and Blue Water collaboratively established a strategy to create a corporate site and three strategic sub-sites with their own unique domains. Blue Water presented a new outline accompanied with a new site architecture plan that provided cohesiveness and improved user experience among users and stakeholders. Our design experts produced multiple screen shots and wire frames until Austal was completely satisfied with the end result. The site is in the final development stages before being released to the public. Value: 58k Status: In Development